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10 Marketing Tools and Supplies You Need to Boost Business

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As we are fast approaching sci-fi world standards with things like virtual-reality, smart homes, and digital currencies, there are still some constants. For one, offline marketing tools are still necessary. The standard is now a 50/50 share of digital and offline advertising and marketing investment.

That means that your business needs to incorporate a strong offline and online strategy to succeed. Neglect either one and you could get left behind. Startup or established, your business stands to gain a lot from a variety of marketing tools.

You don’t need a lot of money to acquire a strong marketing suite of tools. A lot of what’s out there can be done with free apps or minimal investment. Most of the offline marketing investment will come from pure hustle.

Are you ready to take your marketing strategy to the next level?

Online Marketing Tools

For the first half of our marketing strategy, we’re going to focus on digital marketing. While there are comprehensive online marketing services, you can automate a lot of it. These are just a few examples.

Buffer for Social Media

Social media marketing is a huge time-sink. Even with a dedicated social media manager, you may not be reaching your full potential. That’s because it’s a delicate balance between too much activity and not enough.

You want to be on multiple social media platforms, but you also want to take advantage of each one’s potential. Duplicating content sharing on each platform isn’t inherently bad, but you definitely want to mix it up. This is where Buffer can help.

All your accounts can be connected into one dashboard. There, you can schedule a balanced ‘drip feed’ of content for each account. This lets you be able to queue up a month’s worth of content in one evening and then just focus on engagement.

Buffer is also great for studying which types of posts work and how frequently you should be posting it.

Growth Hacking

If you’ve never heard of the term “growth hacking” before, don’t worry, it’s perfectly legal. This is just a cool phrase to describe the online version of networking up. Normally, making connections online with experts, industry leaders, and B2B deals happens very slowly.

With tools like Sniply, you can start forming strong bonds with other influencers and industry experts. This platform lets you share content to and from influencers, building rapport, feedback, and trust. Sniply is a two-way street, allowing you to tap into bigger audiences while aligning yourself with interests for long-term benefits.

Website SEO

The tried and true formula of gaining more traffic to all of your accounts is strong SEO. Your website should be checking all of the boxes off for organic SEO:

  • Balanced keyword density
  • Strong meta-description
  • Web page speed optimization
  • Daily content updates
  • Responsive webpage design

Your website’s SEO is important for keeping and retaining the attention of your visitors. It should contain a cohesive theme of branding, promotional materials, unique content, and business information. First-impressions are very important for any long-term marketing strategy.

All potential customers and curious minds should find it easy to navigate your website. Draw them in with your story, make it memorable and relatable. This is an opportunity to create value that goes beyond expensive PPC campaigns.

PR Management

“Big data” is a marketing tool that is actually very accessible to the average business. All you need to do is plug in keywords related to your business (name, products, niche, etc.) and you’ll see in real time how successful your marketing is.

With Google Alerts, you can get email updates for every mention of your brand on the internet. This might be useful for sharing bragging rights on your social media or responding to complaints online.

Social Mention is another powerful tool that does alerts, plus things like Sentiment Analysis. This lets you know off the bat whether there’s positive or negative publicity brewing. It won’t completely replace a PR manager, but it will make the growing pains much easier.

Autoresponders

The most important link in the automated online marketing chain: automated messaging. Email marketing tools are necessary if you want to build a massive following that isn’t tied to just one platform. Email isn’t going to lose relevancy anytime soon.

In order to get a large, active email list, you need an autoresponder. MailChimp is a good one, of course, but we’re going to go with GetResponse. It does everything MailChimp does, including email marketing tools, advanced analytics, surveys, and segmentation.

Add this onto webinar and landing page management, plus web event tracking. It’s just a much bigger ecosystem with a ton of growth potential. GetResponse is like having a team of virtual assistants at your beck and call.

Offline Marketing Tools

The bread and butter of marketing strategies that work. These traditional forms of getting your name into the mouths of others require dedication. The biggest obstacle to making these methods work is ambition.

Cold Calling

Why would someone want to speak with a stranger about products or services they never asked about? Well, people have conversations about things they never considered buying all the time. Cold calling gets a bad rep, mainly due to transparent marketing strategies.

Cold calls can be highly personalized and tailored to never feel predatory. Besides, you know your brand is honest and authentic, it’s just about conveying it to potential customers. Cold calling is also a great opportunity to make strong industry connections.

Use exploratory questioning, respect the recipient’s time, demonstrate value, and don’t ask for the sale. You want the person on the other line to feel in control and voluntarily commit.

Flyers, Posters, and Ads

Traditional advertising is all about getting your brand in front of the most eyeballs as possible. The volume of printing isn’t necessarily what’s most important. Start with a good printing service like New Era Print Solutions, then figure out where you’ll get the most receptive audience.

You can hire a few kids to distribute flyers in public spaces, put up posters in high-trafficked areas, or on windshields (strategically!). Share your ads with various print publications, don’t waste a good ad. We recommend community papers and college papers for the budget-minded.

You can run ads for much longer on the same budget as a single ad in a major newspaper.

Guerilla Marketing

This is probably one of the more precarious forms of marketing. It’s a bit of a gamble, but the payoff can be life-changing. You’ll need to brainstorm a really solid and cohesive strategy here. A publicity stunt needs to be more than just naked advertising, for example.

Do something thematic, engaging, and please incorporate it into some sort of social media activity. A simple hashtag is fine, just make sure you push to get it trending.

Some safe forms of guerilla marketing include theater and dance, pranks, stunts, political satire, and creative graffiti.

Business Cards

Don’t underestimate the power of a good business card. There is some solid science behind the effectiveness of a business card. Making a good first impression starts with being accessible.

By not opting for your standard black and white card with flimsy card stock, you’re telling that person that you value your longevity. You don’t want your business card being filed away with the other dozen or so cards at a convention, for example.

A sturdy, textural, and eye-catching card will stand out. Men who carry wallets will also likely “make room” for your card in their wallet. Survival of the fittest (or the thickest in the case), as they say! New Era Print Solutions has some great designs with high-quality printing that will feel like a piece of art.

Seminars, Events, and Activism

This last category of marketing tools comes in the form of classic networking. Face-to-face connections with real people is how you succeed in life. No matter how great your business plan may be, if you aren’t meeting the right people, it could fade into obscurity.

Seminars are great for obvious reasons: you get to hear pitches or give your own and see real feedback. Expos, conventions, and other related events are just giant punchbowl situations where you can connect with potential partners and clients.

The last category of face-to-face networking is more of a recent trend. By getting involved politically, you can position yourself as more than a business. You don’t even need to be in the midst of the most controversial topics and risk alienating your base.

Just put your name on a few universally-good initiatives and be a brand that is more than business.

Diversify and Grow

We hope this article inspired you to try out a few new marketing tools and strategies. Nothing is worse than that ‘stuck’ feeling of being unable to invest financially in more marketing, yet seeing that flat line of growth. You can work smarter, not harder, by incorporating an array of marketing tactics.

Surrey604 is an online magazine and media outlet based in Surrey, BC. Through writing, video, photography, and social media, we secure an intimate reach to the public. We promote local events and causes.

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Building An E-Commerce Business In Canada? Here’s What You Need To Know

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The consumer market in Canada is changing at a rapid pace. On the west coast, start-ups are becoming increasingly common as entrepreneurs call cities like Vancouver, Victoria, and Surrey their home.

In this changing market, e-commerce is slowly taking the place of traditional brick-and-mortar storefronts in many respects.

As an aspiring e-commerce entrepreneur, there are several significant resources and insights to keep in mind ad you begin to build your business.

Track Your Income & Expenses

Before you can strategize and create lofty long-term goals, you’ll want to ensure you have the financial structure you need to grow your business.

Often, entrepreneurs in Canada struggle with the basics and must look to alternative lenders or online payday loans in Surrey or wherever their business has been established.  To ensure you don’t make the same mistakes, you’ll want to set up a separate account for your professional expenses.

Whether you choose to create monthly spreadsheets or use a budget app, having a money management tool you can refer back to will help ensure you’re never overspending and you’re investing your profits where they’ll best serve you and your company.

Invest In a Web Developer

Many e-commerce brands are as popular as they are today because of the functionality and engagement their site brings to the market.

When you’re in the process of hiring a web developer, look at their resume and past clients — you’ll want to see what kind of sites they’ve created and how consumers have responded.

This hire can make or break your brand before you even launch, which is why it’s vital to do the necessary research.

Email Marketing

There are certain areas of creating an e-commerce brand in Surrey or throughout Canada, and e-mail marketing is one of the most significant.

While social media is becoming increasingly popular as a marketing technique, e-mails remain a tried-and-true method for reaching customers and convincing them to make repeat purchases.

Creating lists for promotions and sales is a skillful way to keep customers engaged, rather than simply e-mailing only when they’ve made a purchase.

You’ll want to continuously test and optimize your emails using A/B testing to ensure you’re maximizing your growth potential.

Prioritize Customer Service

Without customers, your business will be unable to survive, let alone sustainably grow. The e-commerce market is competitive no matter the industry you’re in, which means customers are looking for brands that care about their shopping experience.

If your operation is small, you’ll likely be handling customer inquiries on your own. Remember to prioritize a portion of your day to comb through questions or concerns to keep your potential customers invested. When buyers have a seamless experience online, they’re more likely to recommend that product or service to their network.

If you have the capital to hire a single employee or a small team, you can delegate the customer care tasks and focus on the departments that need your immediate attention. You’ll want to ensure these candidates have strong writing skills and sales backgrounds — because they’ll know how to engage with your customers and ensure their satisfaction.

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Surrey teenage entrepreneur’s food delivery app boasts of 10,000 users, unique dine-in feature

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Surrey-based entrepreneur Ekam Panesar’s home delivery app DishPal is giving competition to the big delivery companies in the Lower mainland.

Two years after starting DishPal, the app now has 10,000 users and 100 active drivers. The app has partnered with 75 local restaurants already with many more to come.

The app was started by Ekam Panesar in Grade 12. The Seaquam Secondary School graduate is proud of its success so far. “This is only the beginning”.

“I was 16 at the time, when my father while eating lunch at one of the restaurants shared a concern of restaurants that they make very less profit on their orders from third-party food delivery platforms because of higher commission fees,” Panesar said.

“That’s when I decided to create DishPal, a smart app for ordering food and delivery online that helps local restaurants earn more by offering a lower commission of 10%.”

Panesar worked relentlessly to transform the idea into reality. After research, trials, and surveying the restaurant industry, DishPal was launched with a unique dine-in feature.

Dishpal

It is a mobile reservation, payment, and menu planning app that enables you to make reservations, order online, pay at the table, and tip. This contactless service helps you ditch your wallet.

DishPal also has a subscription plan called “DishPal Plus” which offers cashback/credit on every order, free delivery, and other benefits which helps you save while you shop.

Users may use the online credit or go to one of our partnered locations in person to pick up the order.

Panesar attributes his success and positive work ethic to his family. “My parents always taught me not to compare myself with anyone as everyone is unique in their own way.”

About the Founder-CEO:

Ekam Panesar is a solution-driven young entrepreneur who balanced his academic life with entrepreneurial dream and community work.

Ekam currently attends classes at Simon Fraser University. His drive to expand his business to the next level is fired by his vision. He wants DishPal to be a name brand in Canada and India that stands for trust, transparency, reliability, and quality.

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How Businesses Are Prioritizing Appointments As They Open Their Doors Again

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Restaurants and retail stores have finally reopened their doors after months of closure. As they reopened, shoppers have lined up and flocked to stores in record numbers, even amid recent Covid-19 surges.

The reopening has been a welcome occurrence for many, not least because of the 24,000 jobs recovered in Surrey. However, while consumers are eager to support their favourite clothing brands, small businesses, and other non-essential businesses, owners and management have had to strike a fine balance between maximizing customer footfall and prioritizing customer safety in-store.

Getting the balance right between generating income and deciding which clients get the first appointments can be a tricky decision. Thankfully, each business is adopting its own ways of prioritizing appointments and maintaining great customer service at the same time.

Dental And Medical Institutions Turn To AI And Scheduling Software

Based on safety guidelines from the Royal College of Dental Surgeons of Ontario, dentists are relying on a prioritization scheduling approach for patients. The organization recommends physical spacing between appointments to allow for appropriate sanitization measures between patient visits, along with pre-appointment screenings.

Dental practices are also encouraging patients to practice good dental care at home, and take note of the signs of gum inflammation early on to avoid more severe consequences, such as periodontal disease, which can occur if gingivitis develops and is left untreated.

Patients with urgent dental concerns like a severe dental infection are being referred to emergency dental clinics or earmarked for emergency clinic hours. Dental practice management software like ACE Dental and DentiCon are also being used to schedule and track appointments.

Scheduling software such as these also offers useful scheduling hacks like the ability to group patients as family members – and possibly group their appointments to minimize the spread of infections.

Other dental practices are using AI to prioritize urgent patient appointments, similar to the UK’s NHS approach to working through the patient backlog. Booking and patient interaction software like Dr. Doctor relies on predictive algorithms to help hospitals and dental care surgeries prioritize appointments by urgency instead of seeing patients on a first come first served basis.

Patients are given a patient questionnaire to complete, and graded using a colour-coded charting system. These and other dental booking software systems help to reduce the administrative burden on clinicians, which leaves them with more time to focus on patient care.

Pre-Booked Appointments And Outdoor Dining Feature Heavily For Restaurants

Due to a recent surge in cases across British Columbia, restaurants are closed to indoor dining until April 19, 2021. However, takeaways and outdoor dining are still permitted. Most restaurants have taken their appointment booking and takeaway services online, allowing customers to make reservations based on table availability, or pick up their meals to go.

The use of online appointment scheduling software such as Zoho Bookings and Yocale are popular amongst food establishments to keep track of bookings.

Currently, no more than six people are allowed to sit together when booking a restaurant reservation in order to maintain social distancing, according to reopening guidelines by Work Safe British Columbia. Therefore, larger parties are either being spilt into separate dining reservations (if outdoor space permits) or offered an alternative date.

Retailers Continue To Rely On Crowd Control, Navigation Signs, And Queues

Other retail stores have also implemented crowd control techniques instead of an appointment system. Retail stores in malls are now limiting the number of shoppers in-store at any one time, and have implemented navigation signs for customers to help with the flow of traffic in-store and outdoors.

Doormen and security staff are a common feature, as they maintain the number of shoppers in-store and regulate the flow of traffic in a bid to prioritize social distancing.

Stores are also incorporating an omni-channel approach as a way to stagger in-store traffic. Caposhie in South Granville has continued to keep a focus on online operations to balance demand.

Owner Adelle Reynaud said, “We sort of spent our time kind of building the back end up, and hopefully through this our online sales will grow and we’ll kind of figure out new and improved ways to figure that out.” Other retailers have embraced the use of the click and collect model, and are encouraging customers to use their virtual services where possible.

Jewellers like Tiffany’s in Vancouver now allow consumers to book their virtual appointments online, or book a time slot for in-store consultations. Golden Tree Jewellers in Surrey has done the same, providing a dedicated contact number for appointment bookings.

As business resumes, companies are having to find new and innovative ways to balance their profitability and customer safety. Deciding how to prioritize appointments is a crucial part of that.

The basis of prioritization and appointment models differ greatly according to businesses, but one thing that remains consistent is that businesses in BC are finding ways to rise to the challenge.

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New Device Repair Service On Wheels Launches In Surrey, Bringing Residents Contactless, Convenient And Professional Repairs Right To Their Doorstep

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Mobile Klinik goes mobile: Innovative smartphone and tablet repair service on wheels is now available in more than 100 cities and towns across Canada

Mobile Klinik waiving $29.99 convenience fee to support Canadians with safe contactless customer repair support amid Covid-19

Today Mobile Klinik, Canada’s leading chain of professional smartphone and tablet repair stores, launched Onsite Repair Units, the first van service of its kind to offer consumers and businesses nationwide the convenience of professional smartphone and tablet repair at the location of their choice.

With more Canadians working and learning from home and physical distancing protocols in place, it is more important than ever for their devices to be working without issue, and now residents and businesses in more than 100 communities nationwide can conveniently access Mobile Klinik’s Onsite Repair Unit service.

“The launch of Mobile Klinik’s Onsite Repair service is our latest initiative to make smartphone and tablet repair a more accessible, cost effective, and convenient option for Canadian consumers,” said Tim McGuire, CEO of Mobile Klinik.

“Because we are spending so much time learning, working, and seeking entertainment at home, having reliable smartphones and tablets is paramount. We are proud to bring our services right to our customers’ doorsteps – at no extra charge – so they can resume using their device, often in less than an hour.”

As a leader in professional smartphone and tablet repair, Mobile Klinik is committed to providing Canadians with flexible and affordable options to keep their devices for longer, servicing common issues like cracked screens, broken cameras, software updates, and battery replacements using high quality parts and state of the art diagnostics – right from inside the Mobile Klinik service van, outside their homes or place of work.

To further support Canadians throughout the Covid-19 pandemic, for a limited time, Mobile Klinik is waiving the $29.99 Onsite Repair Unit convenience fee.

Customers in the following communities can book today either online or by phone to have a Mobile Klinik technician arrive at the location of their choice and service their repair in 60 minutes or less.

British Columbia

  • Vancouver
  • Surrey
  • Richmond
  • Burnaby
  • Delta
  • North Vancouver
  • West Vancouver
  • Coquitlam
  • Pitt Meadows
  • Maple Ridge
  • Langley
  • White Rock
  • New Westminster

Alberta

  • Calgary
  • Chestermere
  • Airdrie
  • Edmonton
  • St. Albert
  • Spruce Grove
  • Beaumont
  • Leduc

Manitoba

  • Winnipeg
  • Selkirk

Ontario

  • Toronto
  • Mississauga
  • Brampton
  • Oakville
  • Milton
  • Caledon
  • Ottawa
  • Nepean

Quebec

  • Gatineau
  • Montreal
  • Pointe-Claire
  • Kirkland
  • Salaberry-de-Valleyfield
  • Laval
  • Longueuil
  • Quebec City
  • Levis
  • Saint Jean Sur Richelieu

To find out if Mobile Klinik’s new Onsite Repair service is available in your community or for more information, visit us:

About Mobile Klinik

Mobile Klinik is Canada’s leader in professional smartphone and tablet repair, refurbishment and resale with more than 90 convenient locations from coast to coast, Onsite Repair Units in over 100 markets across Canada and an online store.

We are committed to providing Canadian consumers and businesses with flexible and affordable options to repair, buy, sell, protect and connect their wireless devices.

For more information about Mobile Klinik, please visit our website and follow us on Twitter and Instagram.

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Attention Entrepreneurs: This Could Be The Ideal Time To Start That Business

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Every business has been impacted in one way or another by the COVID-19 pandemic. In many cases, this has led to layoffs, reduced hours, and other major changes for workers. While the economy is struggling to bounce back, entrepreneurs have a unique opportunity to push their business dreams forward.

There is more talent accessible on the market than ever before, and you’re not constrained by geographic location. It’s easier to be nimble and succeed with a small team (even just yourself) than it used to be. And if you need a small business loan to get your company up and running, interest rates are expected to remain low for several years.

Many of the world’s most successful companies were started in the midst of a financial crisis. It all comes down to whether or not you can provide consumers with something they need or want. If you decide to start your business in the near future, however, you’ll need to ensure that you manage your capital well so that you can stay in a strong position for long-term success.

Surrey604 is here with some ideas. From conducting a market evaluation to saving up a healthy financial cushion, here are a few key practices for stretching your startup capital in the early stages of your entrepreneurship:

Evaluating the Market

Assuming you already have an idea of what type of product or service you want to offer, you will need to do a thorough market evaluation to ensure there is demand for it.

How big is the market? What are potential competitors offering and how is your product different? What are the price points like?

Writing a Business Plan

Once you’ve assessed the market, you’ll need to create a business plan. Much can be said on this subject, but to keep it short: Your business plan should contain all the information pertinent to the launch and growth of your company over the next five to 10 years.

Some examples of what you need to include are your mission statement, a description of products or services, financial projections, the kind of staff needed, and your marketing strategies.

Outsourcing Time-Consuming Tasks

It might seem counter-intuitive, but hiring people can be a cost-effective method of growing your business. Think about it: If you try to do everything yourself all the time, everything will take longer to get done. And chances are they won’t be done properly and you’ll get burned out in no time.

Consider any tasks or roles that will distract you from your vision as the business owner, and start looking for qualified workers to fill them. For example, you can easily hire professional accounting, legal, and branding services through freelance job platforms.

Using Financial Management Tools

A lot goes into managing finances when you’re a business owner. It’s easy to get overwhelmed keeping track of your taxes, expenses, payments, invoicing, and other factors.

Fortunately, there is a slew of software tools on the market (e.g., Freshbooks, Xero, QuickBooks, etc.) that can simplify this process. Use them.

Saving Up

Just like with personal finances, saving up a contingency fund for your business can provide you with security and peace of mind. You never know what is going to happen tomorrow — or even today! — and having money saved up can help you avoid significant financial hardships or the loss of your business.

Start setting aside money each week, and try to put away at least six months of expenses. If you’ve been thinking about opening a business, why wait?

There are many reasons why now is a great time, and if you prepare beforehand, you can take advantage of the moment and establish a stable foundation for long-lasting success.

Along with considering the tips above, keep researching to see what others steps you can take to build a healthy, thriving business from the ground up!

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