AutomobilesBusinessEventsExtra

[EVENT] Mercedes-Benz Langley Grand Opening

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Nov 14, 2013 – Ajay Dilawri, President of the Dilawri Automotive Group of Companies, joined Mercedes-Benz Canada in formally welcoming distinguished guests at a private gala marking the official opening of the Fraser Valley’s first Mercedes-Benz dealership.

Located at 20801 Langley Bypass, Mercedes-Benz Langley is the largest independently owned Mercedes dealership in Western Canada with about 50,000 sq ft of space including 16 service bays, 2 of which are dedicated for the Sprinter vans.

“Tonight we are here to celebrate the opening of this new flagship facility”, said Mr. Dilawri. “Together we have manage to achieve greatness. We are so excited to be here tonight and believe that we are ideally located to serve the Fraser valley. We have spent considerable time designing and building a dealership worthy of the Mercedes-Benz name”.

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The Dilawri Automotive Group of Companies is no stranger to this business being Canada’s largest automotive group comprising of 49 dealerships across the country. In BC, the company owns MCL Motor Cars, the exclusive dealership for Bentley, Aston Martin, Land Rover and Jaguar. The group also owns Burrard Acura, Acura of Langley, Vancouver Honda and now Mercedes-Benz Langley.

The private gala was emceed by celebrity automotive expert, Zack Spencer, and the entertainment included a Dilawri-original short film produced by Barbershop Films.

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The highlight entertainment of the night was Juno-nominated jazz artist, Matt Dusk, who was flown in especially for this event. Audience members were wowed by his amazing performance and Frank Sinatra-like voice.

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Also in attendance were Tim Reuss, President & CEO of Mercedes-Benz Canada, and Ted Schaffer, Mayor of the City of Langley.

“I’m delighted to celebrate the start of what promises to be a very successful operation. Before we even cut the ribbon at Mercedes-Benz Langley, the team had already sold 56 Mercedes vehicles, 1 Smart, and 1 Sprinter. Now that’s the way to get started”, said Mr Reuss. “This is a great time to join the Mercedes-Benz family. We are embarking on one of the biggest product offensives that the industry has ever seen”.

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VIP guests for the evening were treated to first class catering from Bearfoot Bistro. Of particular gastronomic delight were the potato mousse cones with black trout filling and the mini pancakes with Northern Divine Canadian caviar. Delicious!

All guests were also treated to an amazing mad scientist-like display of ice cream being made in front of their eyes. This was accomplished by the Bearfoot Bistro culinary experts pouring liquid nitrogen into cream and mixing it up vigorously for instant ice-cream!

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The two featured vehicles of the evening were the 2014 Mercedes-Benz CLA45 AMG, as well as 2014 Mercedes-Benz S550 4MATIC flagship. Both sure to be class leaders in their own segments, and part of the aforementioned Mercedes-Benz product offensive.

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If you’re in the area and shopping for a new luxury car, or you’re an existing Mercedes-Benz owner, it’s certainly worth taking the trip down to Mercedes-Benz Langley to check out what their beautiful new facility has to offer.

 

Andrew Ling
Andrew is a proud car and tech geek who has worked in Surrey for over the last 10 years. He comes from a communications/marketing background and has worked for automotive-related companies such as Edmunds.com, BenzWorld.org since 1999. From track driving, to rally driving to autocross, he has done it all! When he’s not reading about the latest automotive news, he can be found outdoors snapping pictures at various events around town.
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