New Delhi, 11th October 2017
Our show at the FDCI Amazon India Fashion Week in association with Nexa is not our Couture or Bridal show (as would probably have been expected), but instead is a celebration marking JJ Valaya’s completion of a quarter of a century in the wonderful world of style and fashion. We thank all our patrons and supporters for being a part of this beautiful journey and indeed, we now look forward to many even more interesting and exciting initiatives in the years to come.
On this momentous occasion and through this show, we introduce, this season, a line of occasion-wear enembles based on three of our all time favorite inspirations; ones that shall now be known as the THE CLASSICS OF JJ VALAYA.
— JJ VALAYA
1. GULISTAN | Our gentle homage to nature… A line of sinuous silhouettes… signature prints and antique embroideries interpret a personal favorite of JJ Valaya…Flowers.
2. JAMAVAR | A much celebrated inspiration and a constant fascination of ours, this line works the magic of the Indian paisleys and the intricacies of the jamavar motifs in a modern interpretion.
3. PUNJAB | A humble tribute to our roots, this years interpretation stands inspired by the court dressing of the Maharajas of Kapurthala.
These 3 Valaya staples will hereafter co-exist as perennials along with our seasonal collections, both as Couture and as Occasion wear, albeit, with a new twist year after year.