The Keep A Breast Foundation Launches their new Global Campaign.
A breast cancer self-check education and awareness social campaign for young people
Los Angeles, CA, September 26, 2017 | Love them, loathe them, “selfies” are here to stay, and youth-focused breast cancer awareness foundation, Keep A Breast (www.keep-a-breast.org) has found a unique way to utilize this prevalent trend as a way to communicate with young people about the importance of early detection through the global initiative, #CHECKYOURSELFIE. This October, The Keep A Breast Foundation partners with their global affiliates, to ask people from across the world to pledge their commitment to the #CHECKYOURSELFIE campaign by downloading their mobile app and posting a #CHECKYOURSELFIE image to social media.
Young adults and teens increasingly view and experience the world through their phones and have fully embraced selfie culture. Over 1 million selfies are snapped every day. Women ages 18-24 spend 16 minutes taking an average of three selfies per day, according to a 2015 study. In response to this social paradigm, Keep A Breast is using a mobile app and social media initiative that will seamlessly integrate breast cancer awareness into their everyday lives.
Keep A Breast believes that the best way to spark the attention of young people and spread the message of a monthly self-check is through social media. Selfies are often shunned as “self indulgent” and “narcissistic.” Through the #CHECKYOURSELFIE campaign, The Keep A Breast Foundation is asking people to put the selfie to good use — to find the time to be not “self indulgent,” but “self aware” when it comes to knowing your body and your breasts. Participants are asked to post a photo of themselves, placing three fingers to their breast, symbolizing their monthly commitment to self-check. The photo-pledges – accompanied by the caption #CHECKYOURSELFIE – will be posted on social media and fed into KAB’s educational website, checkyourselfie.org .
“At Keep A Breast, we want young people to understand and be educated that breast cancer under 40 is a reality,” says Shaney jo Darden, Founder of Keep A Breast. “It can happen to anyone, not just your mom or grandmother. It’s so important to know what is ‘normal’ for you and your body, and checking yourself is the first way to becoming your own health advocate.”
Check Yourself! App
The foundation has re-launched the Keep A Breast Check Yourself! App which is now available in six languages; English, Spanish, French, German, Dutch and Japanese. This year, Keep A Breast has partnered with multiple teams to create the most effective and behavioral changing product possible: HECHO EN 72 on the design and user experience as well as Analytica Data Company on strategies for data analysis. It is available as a free download on iOS and Android mobile and tablet devices via the Apple App Store and Google Play. The app is only available as 17+ in the Apple App Store. The Keep A Breast Foundation Check Yourself! app helps you to establish your own routine and approach to the breast self-check. It teaches you the best ways to check your boobies and schedules an automatic monthly reminder at the same time.
Why it’s important
The team at Keep A Breast is a proud advocate of the self-check, as they so commonly come in contact with young women who have found their own lumps (both benign and malignant) “by accident.” With 40% of diagnosed breast cancers being self-detected (according to the John Hopkins Medical Center), establishing what is “normal” for you is an important step to knowing your body. Over 300,000 women are diagnosed with breast cancer in the US each year. Approximately 12,000 of those diagnosed are under the age of 40. When breast cancer is detected early (in the localized stage) the 5-year survival rate is 98% (National Cancer Institute). The Keep A Breast Foundation believes that through a monthly routine of self-checks more people are likely to detect changes in their bodies quickly, will seek medical advice and potentially detect cancer early. Knowledge is Power.
About The Keep A Breast Foundation:
The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support. Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast health. Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Japan, Canada, Europe, Mexico and Chile.
About HECHO EN 72:
HECHO EN 72 is a maker lab and production studio comprised of 30+ staffers, including builders, technologists, designers, and experimenters. The company works with a variety of brands including Smirnoff, Flybrix, Murad, Google, truth, Activision and is an 2017 Emmy nominee for its editorial work with Google for its “Year in Search 2016” film.
About Analytica Data Company:
Analytica Data Company (ADC) utilizes advanced Big Data analytics to make strategic recommendations, bring efficiencies to business processes, and ultimately solve business challenges. ADC partnered with Keep A Breast Foundation to provide advanced analysis of the Check Yourself! application, helping to identify efficiency strategies. ADC is headquartered in
Encinitas, California and is founded by alumni of Rady School of Management’s Master of Science of Business Analytics program at the University of California in San Diego.
Visit checkyourselfie.org to learn how to pledge to do a self-check, download the free app, and/or sign-up for monthly reminders.
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