Coffee lovers – pay attention!
Stacey Toews and his team at Level Ground Trading are bringing something incredible to the global economy that is lacking in most transactions – something so powerful it changes the way we think about the products we purchase and our consumer impact.
They are bringing the human narrative into the story.
“There is so much of the global economy that has been militantly oppositional to connecting the dots,” explains Toews, “because so much of the drive for profitability has been on keeping things and places and sources anonymous. Whether it’s a person in a field, a farmer or a factory, if you knew their name and you knew their face and you knew their lifestyle, and how your purchase of a product supported their lifestyle…in that potential connection, the economy becomes humanized.”
And that is the basis of the Level Ground Trading brand – personalizing products that come from typically anonymous places, being that ‘humanizing bridge between consumer community and producer community’ by consistently buying products from farmers at a fair price in advance.
So, how does this all happen?
“We look to partner with farmers who have the means to produce product, who don’t have any or adequate customers for their production capacity, and then through visits and personal dialogue with that community of producers we want to chart a path together that looks at how change is brought about in that community, economically speaking, through that trade relationship being developed, without using charity or donations.”
Currently, Level Ground Trading has trading relationships in ten different countries. They started out with coffee and have now expanded to tea, spices, dried fruit, cacao nibs, cane sugar, heirloom rice, coconut oil and vanilla.
Like, real vanilla. Not the GMO ethanol based, vanilla-flavoured extract that many of us use in our everyday baking. Level Ground Trading wants us to consider that vanilla actually grows as a bean as part of the orchid family, and you can purchase the whole bean, split it open and use the actual seeds in the food you will consume. And there is no need for trafficking heavy liquids or GMO products. “And in our case,” Toews goes on to say, “this model allows us to put the bulk of your purchase into the hands of the farmer in Uganda for having grown the vanilla bean.”
How’s that for some extra flavour in your cake?
Their model also gives the farmer the bonus of predictability. By creating and maintaining long-term relationships within the same farms and communities, the producers know what they will be paid a year from now, two years from now. That creates a lot of stability within their own homes and lives.
But this isn’t just about ‘helping’ the farmer – this is a two way street. A level ground trade, as their name implies. Their company has employed 3 dozen full-time Canadians and is growing. Around the time of this publication, the company is getting ready to relocate to a larger facility after 20 years in the same space. This new facility, just 800 m up the road from their current one in Victoria, B.C., is also designed to facilitate tours where you can learn the behind-the-scenes operation of the company.
In fact, transparency is a huge part of how things work for them. Do you want to see the numbers? Here they are. Right down to how much the farmers were paid.
So, how do you get your hands on some of their coffee and other products? You can shop their online store from the comfort of your own home – perhaps knock off a few Christmas gifts for some foodies on your list. Or you can visit one of the 1700 grocery or health food stores they supply each month. For example, you’ll find their products in Ten Thousand Villages, Costco, Choices or IGA. Or use their store locator to find a place close to you.
Follow Level Ground Trading on Facebook, Twitter and Instagram. Reach out with any questions or comments through their social channels. If you’re not sure where to start, ask them about their zero-waste policy that they have implemented for the last 13 years. Stacey will blow your mind with his team’s commitment to the planet and the humans who call it home!
7-Eleven Canada Brings the Taste of Hawaii to Canadians During the Dreaded Winter Months
7Rewards members can enter to win a trip to Hawaii
with every registered coffee scan
January is cold, dark and gloomy and Blue Monday, claimed to be the most depressing day of the year, has officially arrived. 7-Eleven Canada is here to cure the post-holiday blues, pulling customers out of their winter slumps. The retailer is now offering cups of their high-quality Hawaiian Kona Blend Coffee in a special Kona print 20oz cup, and with every registered coffee scan, 7Rewards members will be entered for a chance to win 1 of 7 trips to Hawaii.
Grown and harvested on the slopes of the Mauna Loa on the Big Island, Kona blend coffee is rich in flavour and fresh from the sun-kissed shores of Hawaii. Every winter, Canadians are invited to indulge in the warm comfort, balanced flavour and smooth finish of 7-Eleven’s exclusive Kona Blend, escaping the dreaded Canadian winters, even just for a moment.
“With a long winter still ahead, we want to make our customers days a little brighter by bringing that Hawaiian feeling home,” says Vice President and General Manager of 7-Eleven Canada, Norman Hower. “The majority of Canadians would like to escape the cold climate during the winter, so we are excited to provide our 7Rewards registered members with a chance to win a trip to Hawaii.”
Every hot beverage can be fully customized at 7-Eleven’s coffee bar with condiments at no extra charge – making morning coffee runs quick and easy. 7-Eleven’s coffee is made of 100% premium Arabica beans, hand-selected and small-batch roasted in Canada, making a consistent and delicious cup of coffee, every time.
For a chance to win, customers must be registered as a 7Rewards member. Every registered coffee scan is a chance to win 1 of 7 trips to Hawaii. Customers who are not yet a member can enter in-store, download the 7-Eleven app, text KONA to 711247 or sign up at 7-eleven.ca/7rewards/ to get one step closer to winning the grand prize. Click here to learn more about the contest rules.
The Surrey Eats New Years Social at The Clayton Public House
Join Us For THE New Year’s Celebration
The Surrey Eats New Years Social
COCKTAILS + CANAPES
Benefiting The Surrey Food Bank + My Cloverdale Kitchen
PRESENTED by: Z95.3, Robbie Johal + The Clayton Public House
The new year is coming; the party is near.
We are sure looking forward to lots of good cheer.
Get all dressed up in your snazziest best, So you can win the prize + beat out the rest.
We will have the Z95.3 Street Squad, Games, Prizes, Raffles, Giveaways + A prize for the best dressed as voted on by the other party goers! This will be one for the books!
The tickets are $35 (or 4 for $125)/
This includes Canapes all night + a GLASS of FREE Champagne at MIDNIGHT!
Take a picture at our STEP + REPEAT, tag all the participating sponsors and you will get 5 free entries into the BIG PRIZE draw!
Z95.3, Robbie Johal – Clayton’s #1 Realtor, The Clayton Public House, Ultra Digital Printing, Surrey604.
There’s a New Pizzeria in The Neighbourhood…and It’s Inside 7-Eleven Stores Across Canada
7-Eleven launches new lighter, crispier hand panned pizzas – made in
Canada with quality Canadian ingredients.
7-Eleven Canada invites Canadians to visit the new pizzeria in their neighbourhood – featuring hand panned pizzas made with quality Canadian ingredients.
The brand’s newest offering strikes the perfect balance between authentic Italian heritage and Canadian traditions. Knowing that the dough is the most important element to customers, 7-Eleven developed a light and crispy crust made from 100% Canadian wheat using authentic natural sourdough from Puglia, Italy. The dough is then hand-stretched and panned in B.C. to provide the lightness and crispiness reminiscent of an Italian pizzeria.
Quality Canadian ingredients top these flavour-packed pizzas including traditionally slow-dry cured pepperoni from Montreal. Three types of 100% Canadian milk cheeses bring the flavours together, including provolone and parmesan from Ontario and mozzarella from British Columbia.
“Our goal for our new pizza recipes was to provide a quality, delicious pizza hot from our store ovens in minutes 24/7 – or delivered to your home,” explains Norman Hower, VP and GM of 7-Eleven Canada. “The crust is arguably the most important piece of the pie, so we took our time to develop an authentic tasting dough that we knew people would love.”
For the month of December, Canadians are able to sample the new pizzas for free every Friday from 2-4pm! Whether you’re in a crunch for a kid’s party, tomorrow’s breakfast, or craving some late-night munchies, 7-Eleven Canada has you covered with late-night deliveries in over 350 stores and over 410 on December 16. To see if your local store delivers, visit www.7-eleven.ca/delivery.
Province Brands of Canada Inks Deal to Distribute First CBD Beer Nationwide In Ireland
First Step in Opening European Market in 2020
Award-Winning, Cork-Based Barry & Fitzwilliam Named Exclusive Multi-Year Distribution Partner
Province Brands of Canada, a leading researcher in cannabinoid science and the developer of first-of-its-kind luxury beverages powered by cannabis, is excited to announce today the selection of its exclusive distribution partner to bring the first nationally available nonalcoholic CBD beer to the Irish consumer.
Following an extensive search and competition, Province Brands of Canada announced that Barry & Fitzwilliam has been selected as exclusive distributor across the Republic of Ireland for Province Brands of Canada’s superior line of CBD beer in a multi-year relationship between the two firms. Barry & Fitzwilliam is Ireland’s largest independent premium drinks distributor, with a portfolio of more than 120 top-brand beers, wines, and spirits, a commitment to nationwide distribution, and an emphasis on high-level customer care.
“Province Brands of Canada is very excited to be working with the fine team at Barry & Fitzwilliam to bring the first nationally available CBD beer to the Irish consumer,” said Dooma Wendschuh, Chief Executive Officer and Co-Founder. “Three years ago, we began our journey. To be preparing to bring our first beers to Ireland and to be entering the European market is a breakthrough step for Province Brands of Canada and our approach to research, development, and innovation.”
“Barry & Fitzwilliam is delighted with our new association with Province Brands of Canada,” said Michael Barry, Managing Director of Barry & Fitzwilliam. “Province Brands is at the leading edge of CBD-infused and other cannabis powered beverages internationally and we are excited to be at the forefront with them in Ireland.”
Ireland ranks 6th in the world for beer consumption per capita and the new venture between Province Brands and Barry & Fitzwilliam is expected to begin offering CBD-infused, barley-based, non-alcoholic beverages across Ireland in February 2020.
Holiday Plant-Based Recipes | Celebrity Chef Craig Harding shares untraditional plant-based Thanksgiving Menu
The President’s Choice® Brand Puts a Plant-Based Twist on Beloved Thanksgiving Classics
PC® Test Kitchen teams up with Celebrity Chef Craig Harding to create an untraditional holiday menu, incorporating an exciting new line-up of PC® Plant-Based products
The team at President’s Choice® (PC®) is helping overwhelmed hosts tackle Thanksgiving menu planning with recipe ideas and new plant-based products that will suit any palate, revealing that plant-based meal options may be easier than you think. A recent survey* found that 38 per cent of Canadians are looking to integrate more plant-based foods into their diet, but many Canadians aren’t too sure where to start.
“This weekend, millions of families across the country will be sitting down to a Thanksgiving feast – full of turkey, gravy and stuffing,” says Kathlyne Ross, VP of product development and innovation at Loblaw Companies Limited. “And, at many of those tables, someone will be looking for a non-meat option for dinner. Our expanded line-up of President’s Choice products that are meat and dairy-free will help make plant-based eating easier and more delicious than ever, particularly this holiday weekend.”
To provide much needed support to the almost one-third of Canadians who find it challenging to accommodate guest and family member food preferences during the holidays*, the team at President’s Choice® has collaborated with celebrity Chef Craig Harding to re-imagine festive classics, incorporating an expanded line-up of PC® Plant-Based products. These delicious recipes showcase that creamy soups and dressings, hearty mains and decadent desserts are a possibility for all food lovers around the table:
- Kale, Delicata Squash and Kohlrabi Salad featuring PC® Cucumber and Dill Cashew Dip
- Roasted Celery Root and Pear Soup with Red Pepper and Cashew Crostini featuring PC® Plant-Based Roasted Red Pepper Cashew Dip and PC® Dairy-free Kefir Probiotic Fermented Coconut Milk
- Mushroom and Chickenless Chicken Wellington featuring PC® Plant-Based Chickenless Breasts with Vegan Charred Gravy
- Citrus Roasted Heirloom Carrots and Avocado with Toasted Togarashi Seed and Nut Blend on a bed of PC® Organics Roasted Garlic Hummus
- Vegan Tiramisu featuring PC® Dairy-Free Plain Cultured Coconut Milk Probiotic Yogurt Alternative and PC® Dairy-Free Kefir Probiotic Fermented Coconut Milk
“Plant-based cooking doesn’t need to be overwhelming, especially with all of the newest options available right at the grocery store that will help food lovers reinvent their holiday favourites,” says Chef Craig Harding, executive chef and owner at La Palma and Constantine in Toronto. “Taking some of my favourite recipes and putting a plant-based twist on them was incredibly easy, especially with the broad range of PC® Plant-Based products.”
As Canadians plan their menus for a busy season of holiday entertaining, the PC® brand is stocking shelves with new additions to the quickly growing PC® Plant-Based line-up of products. To make the PC® Plant-Based products easily identifiable, the line’s unique branding includes a clearly marked Plant-Based logo. Plant-based products will be dispersed throughout the store, alongside traditional products reinforcing the PC® brand’s commitment to offering Canadians variety when it comes to grocery shopping for items that suit their lifestyle and dietary preferences.
PC® Plant-Based products are now available at Loblaw stores across Canada, including Loblaws®, No Frills®, and Real Canadian Superstore®.
30jan01febThe Pacific Agriculture Show9:00 am - (february 1) 4:30 pm Location: Tradex Exhibition Centre (1190 Cornell St, Abbotsford, BC V2T 6H5, Canada) Cost: $15 general admission, $10 seniors and 4H, FREE for kids under 14! Tickets are available at the door.
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