Amazon India Fashion Week SS18 – Part 2 – RTTV – Unleashed, Nida Mahmood Deivee, Anapumaa
Surrey604 in collaboration with Raasleela Trends TV, brings you the best in fashion and updates on the latest international trends.
In this series, we are bringing complete coverage of Asia’s biggest Fashion Week “India Fashion Week” home to Surrey. More than 100 selected fashion designers participating and more than 50 showcasing on the runway. The crew of Amazon India Fashion Week consists of models, technicians, make-up crew, backstage help, security, volunteers, and more, which sums up to at least 150 people.
This brand showcased innovative, beaded clubwear on the ramp. Speciality was the use of Hand embroidery on western Silhouettes. The star attraction for this show was Bollywood celebrity “Nargis Fakri.”
NIDA MAHMOOD for DEIVEE:
She is known as the kitsch queen of India Fashion. She presented an innovative active wear in collaboration with “Deivee” (an export house based out of Bangalore, India). She revived activewear by creating it out of 100% recycled plastic bottles. The star attraction in her show included various sports celebrities like Milind Soman.
It wasn’t only models who were seen on the ramp during the show but there were some real life heroes as well who attracted eye balls. Mann Kaur, a 101-year-old runner who is known for holding the record for running 100 metres category did a little jog on the ramp. Also seen was Dolly Singh, a plus size Yoga teacher who walked the ramp gracefully sporting the collection. V Nanammal, a 98 year old yoga teacher, and Anshu Jensempa, a world record holder for climbing the Mt Everest twice within a week also made their fashion week ramp debut. Fashion, age, fitness surely go hand in hand! A big salute to all the heroes!
Indian designer Anupamaa Dayal showcased her latest.
’Jalpari’ collection on the opening day of the Amazon India Fashion Week Spring/Summer 2018 on Wednesday. Based on the concept of compositions, Dayal’s collection is dominated by colours of the summer sorbet like lilacs and lavender, melons and sunset hues in light fabrics like gossamer, chiffons and ‘chanderis.’
Each garment can be worn as a separate, put together ‘matched’ as in trend now or eclectically mixed from within the collection.
In exhibition area we covered brands like:
ART APPAREL AND ACCESSORIES BY SHELINA & CAMELIA
this brand retails from all major multi-designer boutiques in India and Japan. This brand specialises in beaded clutch bags and beaded footwear, they are reviving the ancient beading and crochet techniques in a modern way by selling these art pieces.
It’s an organic jewellery and accessory brand, creating the very innovative type of jewellery.
MINE OF DESIGN BY AMBAR PARIDI SAHAI:
She is a well known face even in Vancouver as she showcased her jewellery at “Bridal Fashion Week Vancouver” last year and this season she is coming back to Vancouver as well. All her jewellery is very innovative and made out of real stones, crafted with real gold and silver.
SILVENSE BY VRINDAA:
She does costume jewellery made out of brass, which is silver plated. She uses natural and semiprecious stones. Her jewellery is very innovative and she has lots of statement designs. This brand retails from all major multi-designer stores in India and Dubai.