For the vast majority of working bands, the opportunity to get out and perform live to audiences in their community is absolutely essential to their survival. With this in mind, the news that a venue at the Cascades Casino in Langley has closed is hardly welcome.
Surrey Now-Leader reports that the Summit Theatre of Cascades Casino, which has a 420-seat capacity, is making way for a new bingo hall as part of significant expansion plans at the site. While the newly renovated Flamingo venue is promising, the move has also led to the Elements Casino in Cloverdale outlining plans to boost its live entertainment shows, the Summit Theatre closure has still been met with disappointment from local acts. Among those to speak out on the issue has been March Hare’s bandleader Dan Hare, who suggested to the publication that the bingo hall could have been made dual-purpose and added that the future was likely to be “a little more challenging” as a result of the decision.
While the news will undoubtedly be frustrating for many local musicians, it does certainly beg the question – how else can bands get their music heard? One source of inspiration could – perhaps ironically – come from the casino world. The concept of live streaming video revolutionized that industry, with Livecasino.com showcasing sites that offer people the chance to play games like roulette, baccarat and blackjack which are hosted by live dealers via a video feed. With one less venue on the circuit, could streaming performances online be beneficial to bands?
While it may sound to some like an outlandish idea, it is hardly new. The likes of U2 and many more have streamed major concerts via services like YouTube in the past, but current technology means the promotion and broadcast of smaller-scale events on a range of services is certainly possible. In addition, there is an argument that such a move could offer a number of benefits, including the opportunity for bands to properly showcase their original music and skills.
There is more to this than purely highlighting a band’s music prowess, however. As SonicBids outlines, while giving away a performance for free might seem unhelpful, it could ultimately be a sound move in a number of ways. The blog details how it may not only make music lovers warm to a band but in turn mean the acquisition of a host of new fans – most importantly ones who are then keen to get up from behind their TVs and laptops to spend money on tickets and head to a live show. Increasing the profile of a band in this manner could help when it comes to securing bookings at venues, while having performance videos available online may also generate leads for future public and private bookings. It can even get some bands the coveted “viral” label.
For a range of bands, from newcomers to established acts on the circuit, the closure of a venue like the Summit Theatre is a serious hit to their ambitions. However, heading online and streaming could well offer a vital lifeline which keeps them rocking all night long.