Amazon India Fashion Week SS18 – Part 5 – RTTV – Archan Rao, Shruti Sancheti, Ashish and Soni

Surrey604 in collaboration with Raasleela Trends TV, brings you the best in fashion and updates on the latest international trends.

In this series, we are bringing complete coverage of Asia’s biggest Fashion Week “India Fashion Week” home to Surrey. More than 100 selected fashion designers participating and more than 50 showcasing on the runway. The crew of Amazon India Fashion Week consists of models, technicians, make-up crew, backstage help, security, volunteers, and more, which sums up to at least 150 people.

Episode 5:

Anupama Dayal – These unique designs put their own edge and style on traditional Indian textiles. She takes an international outlook with Indian soul. She enjoys bright color, animals, birds and florals on her garments.

Shruti Sancheti – Shruti started her own fashion label in December 2009. She promotes Indian sensibilities in her designs. The detail associated with her work is second to none.

Benaras by Citrus – Launched their designs in 2007 with the intent to weave traditional techniques into contemporary designs.

Ashish and Soni – Launched his label back in 1991. Within that year, he became the first Indian designer to hold a solo showing in Delhi. They were also the first designer to hold a runway show at Olympus fashion week. His designs include unusual textures that make his work unique. He has a simple sense of aesthetic that is clearly showcased in his designs.

Ekru by Ekta Jaipuria and Ruchira Kandhari – Two young designers that are full of passion. Their specialty is trousseau line which comprises of multiple ethnic wear. They often experiment with the use of both modern and traditional.

Mynah by Reynu Taandon and Nikhita – Established in 1999, the label fills their designs with spirit and energy. Including colors and embellishments increase the intricacy of the designs. Reynu hopes that her garments are graceful and elegant.

Elle First Cut Designers – A young group of talented designers who are handpicked to showcase their designs on behalf of Elle and FDCI

Archan Rao – Indian born, Archan takes inspiration from vintage multicultural traditions. Graduating from NIFT, then getting a degree in New York, her understanding of what she wanted to produced was incredibly clear. The simple designs include natural colors with quickly contrast along with a clean silhouette.

Daman Beatty
The creator of, Daman Beatty (AKA 'Beatler') is originally from Sackville, New Brunswick. A longtime media producer, visual designer, marketing and communications specialist, Daman loves travel, technology and being a Daddy.