It’s no surprise that innovators Black Fly Beverage Company, the first company to be awarded a distillery license in Ontario in over 100 years, is the first in Canada spirits company to be affixing single use breathalyzers to a variety of their highly popular Black Fly mixed drinks.
Co-founders husband and wife Rob Kelly and Cathy Siskind Kelly whose Black Fly spirit mixed drinks are sold in every Canadian province and 8 U.S. states are quick to explain that they are fortunate to be an independent Canadian beverage alcohol producer and with that opportunity comes a tremendous amount of responsibility.
“At Black Fly our commitment to social responsibility is at the forefront of all aspects of our business.” explains Siskind-Kelly. “The opportunity to distribute MADD endorsed single use breathalyzers on select Black Fly products across the country is an opportunity to broaden that commitment.”
The breathalyzer is both FDA Approved and endorsed by MADD Canada. The organization, whose mission is to stop impaired driving, recognizes that the breathalyzers educate the public on the effects of alcohol consumption and provide an individual’s current blood alcohol levels so they can make the right choice and not drive or boat impaired.
The Alcograd single-use breathalyzer measures blood alcohol levels within certain ranges, and is remarkably easy to use and understand. The crystals inside the tube will change colour depending on the individual’s alcohol level.
White means a 0% Blood Alcohol Concentration (BAC) and purple indicates a 0.08% BAC, which is the maximum legal BAC for fully licensed drivers in Canada. In Ontario, drivers could face additional provincial penalties if their BAC is above 0.05%. Noteworthy, is that the tests will not indicate blood alcohol levels beyond simply the legal limit.
Since inception 14 years ago Black Fly has developed a line-up of over 22 flavours of more natural and less sweet vodka, tequila, rum and gin mixed drinks including Black Fly Vodka Cranberry, Tequila Margarita, Vodka Grapefruit and Long Island Iced Tea. Consumers have embraced this unique brand that continues to innovate and deliver bar quality mixed drinks in a host of great formats. “As an independent producer we must deliver MORE on all fronts,” explains Kelly.
All Black Fly mixed drinks are made with real juices, lightly sweetened with cane sugar (not high fructose corn syrup), blended with real spirits, Mexican Tequila, Canadian Vodka, American Gin, South American Rum are low proof at either 6 or 7% alc./vol. and are CANADIAN, CRAFT PRODUCED & NOT TOO SWEET. In addition to Black Fly’s highly popular signature400mL bottles (in 4-packs), and trendy Black Fly Sours in single serve 473 mL cans, Black Fly’s newest innovations are ultra light and extremely low in sugar.
Black Fly Lemon Lime Vodka Soda Fizz and Black Fly Grapefruit Gin Soda Fizz sugar mixed drinks are ‘creating a buzz’ launching across Canada in 355mL 6-packs this spring 2018.