Connect With Our Local Audience | Sponsor Surrey604 and The Change Makers

This may sound off topic, but follow me for a moment. From the early days of humanity, as we evolved and gathered around fires, we developed a unique way of communicating like no other animal. Or, depending on your faith, this special way of communication was given to us. Regardless of belief, I am talking about story. Jonathan Gottschall wrote that:

“the human imperative to make and consume stories runs even more deeply than literature, dreams, fantasy. We are soaked to the bone in story” (The Storytelling Animal, 18 – Available on Amazon).

Although the fire has changed color, from orange-yellow pits we sat together around to blue boxes that we carry in our hands, we are still engrossed in the act of storytelling. I am not just talking about YouTube and subscription services such as Netflix, but the very way we serialise our autobiographies on Facebook and Instagram, or convene with our friends and family over coffee to share stories from our lives. Story is the way we connect and remember, and stories evoke emotion and action (Brittany Taylor,

This is equally true in marketing. I am not talking about making up stories for the sole purpose of sales. These tactics break trust in your story. I am talking about packaging everything that your brand stands for, and arranging the facts about your products and services into an authentic story, or aligning your business with good stories that people want to consume. Because the truth is, if you want a potential customer to connect with you, then “there’s no better way reach them than through emotion-driven storytelling” (Brittany).

What does all this have to do with The Change Makers series and sponsorship? To answer that we need to ask another important question. How are local businesses and organizations going to reach potential customers when they have more freedom than ever before to control the content they consume. Potential customers are not only ignoring and blocking ads, but they are feeling annoyed with the current state of digital advertising? The solution is in storytelling. It’s also in creating content that earns an audience, and invites them – rather than interrupts them.

This is where our original series, The Change Makers, and The Surrey604 platform is uniquely positioned to help local businesses and organizations. Here are five ways a partnership with our platform and original series will help your business:


Our show and platform will allow you to connect with a large audience in the Fraser Valley and Lower Mainland. You can feature your product or service in a contest or strike up a discussion – our audience is active and engaged.


Our show and platform will allow you to market to over 400,000 viewers across our social platforms (Facebook, YouTube, Instagram, and Twitter.


Our show and platform is an opportunity to promote your services or products through sponsored content, banners, and social media posts. More than that, each package contains a level of photo and video marketing services that will be customized to best promote your business.


Our show and platform will help you create a presence within the local community and alongside positive and authentic content that inspires the community.


Our show and platform is an opportunity to become a part of branded original video content that is reaching audiences through storytelling.

Sponsored video content is a powerful marketing tool that large brands such as Heineken, Peter Rabbit, Wendy’s, DIRECTV NOW, and Smirnoff often use. These brands are not only using this method to reach more people than they could on their own, build stronger connections, and create brand affinity/trust with their partner’s already established audience.

We invite you to download the sponsorship package and contact us about a strategic partnership that will earn your brand attention, relevance, links, SEO, PR, and social media conversations.


*Gottschall, Jonathan. The Storytelling Animal: How Stories Makes Us Human. New York: First Mariner Books, 2013.

Little Bird Media –
Instagram –
Facebook –
Twitter –

Surrey604 –
Instagram –
Facebook –
Twitter –


About The Author

Joseph Kafka

I am at heart a video content creator and storyteller with love for photography. I have discovered three important truths about marketing and creativity so far: (1) Whether you're Business to Business or Business to Customer, it’s all people to people, (2) The shortest distance between two people is a story, (3) openness to discovery is the pathway to creativity and sharing.

Upcoming Events

Recent Posts

7-Eleven Canada Celebrates Daring ‘Dos with Free Slurpee® This Friday, June 22

Published 6/19/2018 in Surrey604 Magazine

Colour crazy hair marks the start of a Slurpee-filled summer

7-Eleven Canada’s Slurpee Crazy Hair Day is back and will kick off summer with wacky hairdos as fun and colourful as Slurpee. A rainbow of vibrant styles will ring in the sun-soaked, fun-filled days ahead. For the second year, Slurpee lovers are invited to put their heads together and come up with their wildest crazy hair… read more ❯

Surrey’s Legion Veterans Village Closer to Becoming a Reality

Published 6/12/2018 in Surrey604 Magazine

The Legion Veterans Village (LVV) development project in Surrey is closer to becoming a reality. The latest design plans were… read more ❯
VIDEO: Interview with Anumation

Published 6/11/2018 in Surrey604 Magazine

VIDEO: Who is the woman behind the captivating illustrations of “Anumation”? Surrey604’s Summan Kandola gets up close and personal with Anu Chouhan as she delves into the intentions behind her art and her hustle.

Meet Anu Chouhan (Anumation)

Anu Chouhan is an illustrator from Surrey BC, Canada. Growing up, she always knew she wanted to pursue an artistic career and spent a lot of time… read more ❯

Pop Up Junk Drop 2018 * July 14

Published 6/11/2018 in Surrey604 Magazine

Pop Up Junk Drop is back for 2018
FREE & Easy Disposal
Surrey Operations Centre Parking Lot
6549 – 148 St.
Saturday, July 14,  10am – 4pm

Up Coming dates: Saturdays, July 14
From 10am to 4pm.
For more information:
Help Us by… read more ❯

Surrey Fusion Festival Announces Ranjit Bawa as its Sunday Night Headliner

Published 6/10/2018 in Surrey604 Magazine

Surrey, BC | Surrey Fusion Festival, presented by Coast Capital Savings, has announced Punjabi singer Ranjit Bawa as the Sunday night headliner of its 11th annual festival. He will be joined on Sunday, July 22 by Pakistani-Canadian DJ and producer Khanvict and India’s Ricky Kej live in concert.
Ranjit Bawa rose to fame from his single “Jatt Di Akal,”… read more ❯