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OpenRoad Auto Group acquires Mercedes-Benz Surrey

OpenRoad Auto Group acquires Mercedes-Benz Surrey

Mercedes-Benz Surrey, on 104th Avenue, has a new owner. OpenRoad Auto Group, B.C.’s largest automotive retail group, announced the acquisition of Mercedes-Benz Surrey on May 30th, 2018.

This newest addition to the OpenRoad family is the company’s first Mercedes-Benz store. Formerly owned by Silverstar MB Inc, Mercedes-Benz Surrey first opened in 1999 on Fraser Highway and later moved to its current location at 15508 104 Avenue in Surrey in 2002.

With over 1,200 associates representing 19 automotive brands at 23 locations in the Lower Mainland, OpenRoad Auto Group is one of Canada’s Best Managed Companies, a CADA Laureate, and a recipient of multiple Canadian Best Employer Awards.

“Mercedes-Benz has always been an aspirational brand for us, so to be able to partner with Mercedes-Benz Canada to represent one of the most premium automotive companies in the world is a very exciting opportunity for us,” said Christian Chia, CEO of OpenRoad Auto Group.

The sales and service team from Silverstar MB will now be led by seasoned automotive professional, Jeremy Schaab as the incoming General Manager of the newly named Mercedes-Benz Surrey. Jeremy was formerly the General Manager at OpenRoad Lexus Richmond.

OpenRoad will also be providing enhanced valet service throughout Surrey and White Rock, and be rolling in its Club OpenRoad loyalty program to Mercedes-Benz Surrey. This program that offers exclusive perks and allows customers to apply points earned through servicing towards the purchase of future new Mercedes-Benz vehicles.

“Mercedes-Benz Canada is delighted to welcome Christian Chia from the OpenRoad Auto Group to our family of retailers,” said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. “…I am confident that Christian and Mercedes-Benz Surrey will continue to experience sustained success and growth.”

For more information about Mercedes-Benz Surrey, visit www.mercedes-benz-surrey.ca


Christian Chia at Mercedes-Benz Surrey

Christian Chia at Mercedes-Benz Surrey

About The Author

Andrew Ling

Andrew is a proud car and tech geek who has worked in Surrey for over the last 10 years. He comes from a communications/marketing background and has worked for automotive-related companies such as Edmunds.com, BenzWorld.org since 1999. From track driving, to rally driving to autocross, he has done it all! When he’s not reading about the latest automotive news, he can be found outdoors snapping pictures at various events around town.

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