Rifflandia Music Festival & Music Bc To Feature Emerging Artists Showcase & Industry Development During Annual Event

Desi Sub Culture

The Music BC Industry Association is pleased to announce that a total of twelve emerging BC artists have been selected to perform at Rifflandia Music Festival, an annual music festival taking place in Downtown Victoria between September 13th – 16th 2018. Music BC has partnered with Rifflandia Music Festival to sponsor a emerging artists stage and industry development programs.

The Music BC showcase will feature a artists from a wide array of background including alternative folk, rock, bhangra and hip-hop. The schedule is below and information about the artists can be found here.

We are thrilled to be expanding our partnership with the Rifflandia Music Festival. As one of BC’s signature music festivals, Rifflandia is a benchmark for emerging BC artists to showcase to international delegates and build on their fanbase globally.”, said Alex Grigg, Executive Director, Music BC Industry Association.


In partnership with Rifflandia and Music BC’s How-To Series, the weekend will offer networking and panel discussions for artists and industry professionals including multiple panels that will explore. Delegates are scheduled to attend the panels from around the world including representatives from AEG Live (Seattle, WA), Hart Media (London, UK), Mixtape (Mumbai, IN), FIMPRO (Guadalajara, MEX), Treefort Music Fest (Boise, ID), and the Law Office of Ian J. Friedman (Los Angeles, CA), with more to be announced!

Music BC and Rifflandia have been great partners for years. We’re really excited for this year’s lineup and the diversity in artists we’ve booked. We look forward to hosting everyone this September!” Nick Blasko, Festival Director, Rifflandia Festival. For more information and tickets please visit: Rifflandia and Music BC would like to thank Creative BC, the Province of British Columbia, FACTOR, The Government of Canada and DoBC Media for supporting this initiative.

About Rifflandia:

Rifflandia Festival was established in 2008 with the goal of creating a unique music and arts festival, set amongst the beautiful and historic downtown of Victoria, British Columbia. The tenth Rifflandia Festival will take place September 14-17, 2017 and feature 145+ performances across multiple stages and venues over 3 days and 4 nights, all within walking distance of one another. Rifflandia will continue to create an expanded vision and challenge traditional boundaries to be a unique festival striving to be Canada’s premiere international music and art festival destination. For more information, visit

About Music BC:

Music BC Industry Association is a not for profit association serving the for profit and non-profit music industry, including artists from all genres, industry professionals, service providers, studios, promoters, venues, festivals, producers, agents, managers and educational institutions. Music BC is the voice of the BC Music industry locally, domestically and internationally, through active advocacy for funding, policy, red tape reduction, tax credits and creator’s rights. The organization also advocates at international trade missions to promote business and creative opportunities.

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