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Legitimizing Your Social Media Side Hustle (Influencer Tips)

If you’d like to start a career as a social media influencer, know that there is so much potential for success. One of the most amazing facts about social media influencing is that you can be your authentic self, connect with like-minded people and produce content you’re passionate about. If you’re a cook with loves to prepare amazing Whole 30 recipes or a comedian who loves to talk about pop culture, you can make money. You can start this effort as a side hustle and eventually, build it to a full-time gig. To get this started, you’ll want to cover your bases in a few areas.

various social media platforms

Official Protocol and Correspondence

When you’re starting out, you’ll want to start strong. One of the best ways to do this is by setting up the right systems for your business. Develop a website, business cards and a separate email address. If you don’t want to give out your personal phone number, create a separate phone line that’s solely for business purposes. Secure the right social media handles. If you haven’t decided on a name for the business, make that the first order of business. You can’t order business cards if you don’t have a business name. You can generate a name for your business by using systems online. As you think of words that describe your company, a business name generator will provide viable options.

Business Finance

Create a separate business bank account as soon as you decide that you want to become a social media influencer. There’s nothing worse than mixing up your personal and business finances when tax time rolls around. Plus, there’s a lot that you can write off when tax time comes around. You’ll want to hold on to receipts and any other financial documents so that you can maintain a great financial system and tradition. If you manage your business finances in a haphazard manner, this is a great way to end in disaster. You’ll make money, but because you have no system of checks and balances, you’ll end up losing the money quickly. Get an understanding of how much it costs to run your business as a side hustle in the beginning. When you get to the point where you can charge clients for advertising, sponsored posts and brand deals, you’ll want to make sure your fees represent all it takes to create content and make a profit.

Time and Consistency of Posts

Take a look at your previous posts. Take note of which ones have the most likes. Try to take note of what you think the followers liked about the posts the most. Do some experimentation to see which posts get the most likes so you can understand what resonates most with people. It’s also important to take note of the time of day. You might have a really great picture that you’ve posted at midnight. Because many of your followers might be asleep, they’ll completely miss the post. This is why it’s wise to consider a certain time of day to consistently produce your content.

Editorial Schedule

Don’t make the mistake of thinking that you can produce content when you feel like it. You’ll need to develop an ability to be disciplined to work when it’s time to. If you only post content at your leisure, it’s going to be very difficult to gain and maintain traction within your endeavor. There are so many content creators in the digital space. While it is a crowded niche, there’s always room for what you can bring to the table. However, you have to show up at the table. There are so many people who show up to the table with multiple offerings. They don’t just post once a day. They post two or three times a day on each platform. If you’re showing up once or twice a week, you’re missing the mark. Develop a daily schedule when you’re looking to make this a full-time effort.


If you’d like to be successful within the social media world, you’ll want to build a team. As you begin to profit, set aside a specific amount of money that’s dedicated to the hiring of new employees and freelancers. As your following increases, your visibility will as well. Therefore, it’s wise to hire people who can meet the demands and growth that happens when you gain more followers. Find someone who can professionally edit your content to make it great. If you share a lot of photos and want to take advantage of potential advertising opportunities, it’s wise to hire a professional photographer. This concept doesn’t solely apply to the creative production and the editorial aspects of the company. Think about the financial aspect and money management. Whether you’re great with money or not, an accountant or financial planner can help you figure out various ways to make your endeavor more lucrative. Plus, they’ll be able to help you to maintain a legal enterprise.

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This article was submitted by a reader from the Surrey Community. You can submit your own community story, press release, event or public notice directly to our Community Board today! We also have advertising and promotional options for businesses.