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Legitimizing Your Social Media Side Hustle (Influencer Tips)

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If you’d like to start a career as a social media influencer, know that there is so much potential for success. One of the most amazing facts about social media influencing is that you can be your authentic self, connect with like-minded people and produce content you’re passionate about. If you’re a cook with loves to prepare amazing Whole 30 recipes or a comedian who loves to talk about pop culture, you can make money. You can start this effort as a side hustle and eventually, build it to a full-time gig. To get this started, you’ll want to cover your bases in a few areas.

various social media platforms

Official Protocol and Correspondence

When you’re starting out, you’ll want to start strong. One of the best ways to do this is by setting up the right systems for your business. Develop a website, business cards and a separate email address. If you don’t want to give out your personal phone number, create a separate phone line that’s solely for business purposes. Secure the right social media handles. If you haven’t decided on a name for the business, make that the first order of business. You can’t order business cards if you don’t have a business name. You can generate a name for your business by using systems online. As you think of words that describe your company, a business name generator will provide viable options.

Business Finance

Create a separate business bank account as soon as you decide that you want to become a social media influencer. There’s nothing worse than mixing up your personal and business finances when tax time rolls around. Plus, there’s a lot that you can write off when tax time comes around. You’ll want to hold on to receipts and any other financial documents so that you can maintain a great financial system and tradition. If you manage your business finances in a haphazard manner, this is a great way to end in disaster. You’ll make money, but because you have no system of checks and balances, you’ll end up losing the money quickly. Get an understanding of how much it costs to run your business as a side hustle in the beginning. When you get to the point where you can charge clients for advertising, sponsored posts and brand deals, you’ll want to make sure your fees represent all it takes to create content and make a profit.

Time and Consistency of Posts

Take a look at your previous posts. Take note of which ones have the most likes. Try to take note of what you think the followers liked about the posts the most. Do some experimentation to see which posts get the most likes so you can understand what resonates most with people. It’s also important to take note of the time of day. You might have a really great picture that you’ve posted at midnight. Because many of your followers might be asleep, they’ll completely miss the post. This is why it’s wise to consider a certain time of day to consistently produce your content.

Editorial Schedule

Don’t make the mistake of thinking that you can produce content when you feel like it. You’ll need to develop an ability to be disciplined to work when it’s time to. If you only post content at your leisure, it’s going to be very difficult to gain and maintain traction within your endeavor. There are so many content creators in the digital space. While it is a crowded niche, there’s always room for what you can bring to the table. However, you have to show up at the table. There are so many people who show up to the table with multiple offerings. They don’t just post once a day. They post two or three times a day on each platform. If you’re showing up once or twice a week, you’re missing the mark. Develop a daily schedule when you’re looking to make this a full-time effort.

Team-Building

If you’d like to be successful within the social media world, you’ll want to build a team. As you begin to profit, set aside a specific amount of money that’s dedicated to the hiring of new employees and freelancers. As your following increases, your visibility will as well. Therefore, it’s wise to hire people who can meet the demands and growth that happens when you gain more followers. Find someone who can professionally edit your content to make it great. If you share a lot of photos and want to take advantage of potential advertising opportunities, it’s wise to hire a professional photographer. This concept doesn’t solely apply to the creative production and the editorial aspects of the company. Think about the financial aspect and money management. Whether you’re great with money or not, an accountant or financial planner can help you figure out various ways to make your endeavor more lucrative. Plus, they’ll be able to help you to maintain a legal enterprise.

This article was submitted by a reader from the Surrey Community. You can submit your own community story, press release, event or public notice directly to our Community Board today! We also have advertising and promotional options for businesses.

Community Board

Rally Against Police Murder July 4 Surrey BC

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Vigil for Ejaz Choudry and Rally Against Police Murder 
MOVED TO JULY 4
We demand and public inquiry into how Police Murder are handled. 

The Al-jamia Mosque in Vancouver and Coalition Against Bigotry will hold a prayer vigil on Friday June 26th at the Al-Jamia Mosque at 655 West 8th Ave during at
during Friday Juma prayers at 1 pm to mourn the murdered of Choudry, a 62 year old South Asian man struggling with his mental health by the police in Malton Ontario on Saturday June 20th.

Because it a 50 person limit in the Mosque, people can join and online solidarity prayer vigil on Facebook. Please can pray in their own way and time or have a moment of silence to think about the tragic murder of Ejaz Choudry.

Then join West Coast Cop Watch and Coalition Against Bigotry-Pacific for a Rally and March Against Police murder and abuse on July 1st at 1 pm at the Central City Mall where the Independent Investigation Office of BC is located, to protest the lack of police responsibly and accountability of the murder and abuse by the police. We demand a public inquiry into how police murders and handled in BC. We want to remember Chantel Moore, Ejaz Choudry Kyaw Din, Tony Du, Navarone Woods and many others, mostly Indigenous, Black and People of Colour who have been murdered or abused by the police.

Kyaw Din, who also struggled with his mental health like Ejaz Choudry was also murdered by the RCMP in Coquitlam last year in his home. The Din family held a rally outside the IIO office and Surrey City Centre in February demanding answers from the IIO. They don’t even know the name of the police officer who killed their brother. We also remember Tony Du who was murdered by the Vancouver Police, a Vietnamese, Chinese man also struggling with his Mental health. The police officer who shot Du did hot get charged with murder.

We also Navarone Woods, a Gitxsan indigenous man murdered by the Skytrain Police. The Coroners Jury and also asked for better mental health support during police incidents.

We ask people to wear masks and keep 2 meters distance. We will march to the RCMP E Division Headquarters and then end with a potluck physical distance picnic in Green Timbers Urban Forest.

We acknowledge that this event is being organised on the occupied, traditional, ancestral, and unceded territories of the Coast Salish peoples – specifically the Musquem, Squamish, Kwantlen, Semiahmoo, Stolo, Musqueam, Katzie and Qayqayt Nations.

For more information, contact Imtiaz Popat at 604 396-2072

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Local Innovation Combats Overdose Crisis

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OVERDOSE INTERVENTION APP: New Digital Technology Released to Address the Overdose Crisis

Today, Oxus Machine Works Limited (OMW Ltd)., a local health technology firm that specializes in innovations for diverse communities, announced that they are releasing the Overdose Intervention App (ODi) to combat the ongoing Public Health Emergency and the staggering rise of overdose deaths during COVID-19.

Of this innovation and its impact, Upkar Singh Tatlay (Managing Director) of the tech firm Oxus Machine Works said, “This vital tool engages the entire community in ensuring we are prepared for any circumstance that involves an overdose emergency. Often the onus is on the user themselves but by placing this digital asset in everyone’s hands we are making sure that this a community-wide response and we are all empowered to act.  In addition, communities that are most directly impacted by this health crisis such as South Asians are often left out of consideration when it comes to programming, technology, and content. ODi ensures that the unique needs of BIPOC communities are met through the delivery of linguistic and culturally appropriate content.”

The deployment of the Overdose Intervention App will happen through a network of peers with lived-experience along with the ongoing work of outreach events that are held every week. Media and key stakeholders are encouraged to attend to see proactive steps taking place to address the overdose crisis.

Overdose Intervention App: The Overdose Intervention App (ODi) allows users of different communities and language backgrounds to rapidly respond to an overdose emergency with resources and guidance that is suitable to their needs. This app includes an innate 9-1-1 calling feature, techniques to identify a suspected overdose, steps to administer naloxone, and sequential guidance on emergency first aid response. The Overdose Intervention App allows everyone to access linguistic and culturally relevant resources to offset the dangers of an overdose for free on both Android and Apple devices.

Web:  www.stopoverdoseapp.com

Facebook: @stopoverdoseapp

Instagram: @stopoverdoseapp

Twitter: @stopoverdose2

 

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The Witch of British Columbia, Canada | Stand-Up Comedy by Madhav Mehandru

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This video is about last year when 3 Stand-up comedians from Punjab had a stand-up comedy show in British Columbia [Victoria], Canada on 1st August 2019. How I and other Stand-up comedians Raj and Akshay from Kapurthala [Punjab] tackled difficulties of first time going in Canada and performing on a big stage in victoria [British Columbia], Canada. As a Punjabi, we were very excited to visit Canada and performed there and it was a rollercoaster ride from landing in Canada and meeting difficulties from time to time. First, we had difficulty in understanding English than when I met a witch in Victoria [British Columbia] and how we tacked that witch then our show organizer refused to pay. This video covers our days in Canada from 31 July to 3rd August and finally arriving home in Kapurthala, Punjab on 4th August.

Follow me on social media Profiles :- Instagram:@madhav.live/

Facebook: https://www.facebook.com/comiccc/

By Madhav Mehandru

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Community Board

DIVERSEcity CEO Neelam Sahota talks about supporting mothers at home and in the workplace for Mother’s Day

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On Mother’s Day this year, let’s take time to not only celebrate mothers, but really acknowledge them. See them. Not just the smile on their lips, but the worry in their eyes. The exhaustion on their faces. The load on their shoulders.

The COVID-19 global crisis has highlighted the emotional, often invisible, workload that mothers carry. It has also increased that workload.

As we self-isolate in our homes, mothers are carrying the burden of homeschooling, often while working full-time jobs from home, in addition to the cooking, cleaning, shopping and so on.

Many are also still working outside the home, as leaders on health care’s frontlines, or working in essential or service industries, helping us all safely access groceries and essentials during this crisis. We are also seeing amazing women leaders rise up to battle this crisis at the policy level.

For all of them, traditional lines of work and home are being blurred, and it’s important we don’t dismiss or ignore the pressure mothers may be under now — and as we rebuild our workplaces after COVID-19.

As a mother myself, I remember the challenges of building a career in a traditional workplace when my kids were young. When I took on the role of CEO at DIVERSEcity with three children under the age of 12, I was fortunate to have a strong support network. But I still had to make accommodations and choose priorities for myself as a professional versus a mother. During this crisis, I can only imagine the strain working mothers of young children are currently under.

The Canadian Human Rights Commission says that COVID-19 is “having a disproportionate impact on women. Social and economic barriers have been amplified for racialized women, Indigenous women, migrant women, women with low income, single mothers and other women. They are at greater risk of job loss, poverty, food insecurity, loss of housing and domestic violence.”

The Commission recommends taking a feminist approach to re-establishing our workplaces. Canadian Women’s Foundation calls for us to invest in diverse women’s leadership opportunities and empower girls, asking us to imagine what women could achieve if we supported them to the fullest.

Flexible workplaces need to be more of the norm

As a leader of a social services organization, I want all my employees, especially mothers, to feel supported during this crisis. As we all continue to work from home, providing services to our clients through phone and virtual options, I want them to know we see them, we appreciate them and we will give them the flexibility they need not just during COVID-19, but as part of our permanent organizational culture. I would not be in my role today if I did not have flexibility in my career along the way. This is my commitment to working mothers in our organization. You don’t have to choose between being a mother and being a professional. Organizational cultures like DIVERSEcity’s need to be the equalizer and more of the norm in our workplaces today.

As for what’s next? Let’s use the lessons from this crisis to reimagine the 21st century workplace more thoughtfully. Let’s all be more flexible and more authentic to who we are and what we need as professionals, as parents, as humans.

To all the mothers holding things together for their families in these challenging times, have a happy Mother’s Day.

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Community Board

Seeking Yoga Instructors interested in giving classes outdoors in parks

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Hi There!

Just wondering if there are any Yoga  Instructors interested in giving outdoor classes at Bakerview Park in South Surrey? It is an awesome, well tended park with lots of space for social distancing. Since Community Centers are closed and will remain so for the foreseeable future, activities like this would be great and popular, I bet. Specially with the weather getting nicer everyday. Anyone?

Contact authorannicklemay@icloud.com if interested.

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