VANCOUVER, CANADA, June 24, 2019 – 7-Eleven Canada is celebrating 50 years of serving Canada – and of course, 50 years of serving Slurpee in Canada. Providing Canadians with the original Slurpee since 1969, the brand has challenged Canadians to #DancetheSlurp to donate $50,000 to Food Banks Canada.
Inspired by the hit record from the late 60’s called “Dance the Slurp,” Slurpee Canada teamed up with Grammy award-winning producer Chin Injeti to remix the original track. With the help of hip hop champion featured on World of Dance Season 2, Carlo Atienza, Slurpee Canada has created a signature dance so all Canadians can #DancetheSlurp.
The brand has created a how-to video so everyone can get in on the action! Canadians better get dancing because 7-Eleven Canada will donate $50,000 to Food Banks Canada once the campaign reaches 25,000 social media uploads using #DancetheSlurp. $50,000 for proudly serving Canadians for 50 years.
7-Eleven Canada has been the neighbourhood community store for Canadians since opening its first location in Calgary, Alberta on June 29, 1969. Now with 548 stores across Canada, it continues to be the one-stop-shop for everything and anything, especially the original Slurpee!
“Slurpee has been the centerpiece of so many Canadian memories and we’re very proud to continue to grow with our country for years to come. The #DancetheSlurp campaign seeks to bring joy and laughter through dance, as we work towards this $50,000 donation to families in need.” – Doug Rosencrans, VP and GM of 7-Eleven Canada.
Slurpee Canada will also be tapping into the nostalgia of #DancetheSlurp with the launch of their custom Snapchat filter that allows Canadians to dance through the decades. Fans can unlock the Snap lens in store that showcase fashion from the 60’s all the way to present day.
To learn more about how you can #DancetheSlurp visit: 7-eleven.ca/promos/dance-the-slurp/.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises and/or licenses more than 66,000 7-Eleven stores in 17 countries, including 11,600 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.