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Creating Captivating Visuals Will Increase Organic Traffic

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Your online marketing strategy will not be fruitful if it is unable to drive the desired traffic to your website. In order to drive more traffic and raise the engagement level, you should follow social media marketing best practices. Instagram marketing is in vogue now and more and more businesses are taking on to this trend. This is essentially a visual platform that will create an instant impact in the minds of the viewers because pictures can speak a thousand words!

However, if you want to be successful in it you will need to create more captivating visuals. This will help you to grow your followingand drive engagement. In addition to that you will also have to make sure that you post the contents at the right time and on the right day so that it is viewed, almost certainly.

According to a report of SimplyMeasured it is found that:

  • The worst days to post anything on Instagram are Wednesdays and Sundays.
  • The best days to post on Instagram are Mondays and Thursdays.

As for the best time to post, the research report of CoSchedule suggests that:

  • You must post your content between 8:00 AM and 9:00 AM in the morning because this hour of the day correlates with the time when people typically checks their social media accounts while they either get ready for their work or are commuting to their jobs.
  • You may also post your pictures at 2:00 AM as well because this is the time of the day when most people are up scrolling through their Instagram account when they are ought to be sleeping.

Therefore, it makes a lot of sense to post during these two specific hours of the day so as to reach out to more and more Instagram followers instantly.

Research also shows that you must post your pictures only once or maximum twice a day and no less or more than that. This will prevent you from overwhelming your followers with multiple feeds. However, if you are hell-bent to post more, you are advised to use the carousel album feature of Instagram. This will enable you to post multiple images in a slideshow format.

You will need to use different tools to make sure that your efforts pay you off well and you follow the right process.

  • In order to know when the followers are most active you can use Instagram Insights. This will help you a lot because depending on the specific audience you are targeting the best days and times to post on Instagram may differ.
  • You can also choose tools such as Hootsuite, CoSchedule, and Sprout Social to schedule your posts to go live during these specific times and days so that you do not miss out on your chances of reaching out to a larger audience.

Make sure that once you have made all these changes you track all the necessary metrics so as to keep an eye on the performance and know the areas where you can make improvements.

Use user submitted pictures

Another useful way to create more captivating content on Instagram is by using photos submitted by the users themselves. This will not only save a lot of your hard work but will also raise the chances of these photos being liked by others as it is already liked by a specific segment of your users.

That means when you use these photos of your users you will have:

  • An already engaged audience irrespective of their numbers
  • This will help you to leverage your audience to produce useful content for you
  • A set of followers who will probably enjoy such user-generated contents even more than they will enjoy yours and
  • More of authentic and unpredictable photos to post.

Most of the brands now use tons of user-generated content on their Instagram page to promoe and show off their products. All you have to do is use proper hashtags for the photos relevant to your brand and product and also tag the original creator of the image as a reward and gratification.

If you are wondering how exactly you can find such user generated contents or make your users to create such engaging content for your business without being pushy, well the process is pretty simple.

  • Simply let them know that you will tag them with the image in your post when you re-gram
  • You can even arrange for a contest to shoot and send pictures and use it at a later stage and
  • Incentivize them whenever you use their photos.

This will help you have and post more and more user generated contents on a consistent basis. Remember, just like you, your audience also wants to grow their own following. Therefore, this is a win-win situation for you as well as your customers.

Post pictures wisely

When you post photos on your Instagram account and want it to be highly captivating ad appealing, you must make sure that you post them wisely. This is not an easy task as it may apparently look like but the following steps will help you in the process.

  • Choose only those photos that fit perfectly with the image of your brand that you have either already created with your own pictures or are trying to create now. You must make sure that nothing goes against it.
  • Consider the size of the following the user has whose picture you want to post on your Instagram account.
  • Also find out whether or not the photo you have chosen is appropriate for the specific audience or following you have.

When you make your Instagram marketing campaign a success it is important to be sure that anything that you post is in tune with the audience as well as the message of your brand. It is also important make sure that the photos align with the aesthetic of your brand, are of high quality, unique and intriguing and mimics the tone of your brand successfully. Do not be too biased about the content but mix it up and use branded hashtag to grow followers and engagement.

Surrey604 is an online magazine and media outlet based in Surrey, BC. Through writing, video, photography, and social media, we secure an intimate reach to the public. We promote local events and causes.

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Events

2020 Vancouver Queer Film Festival Shifts to Digital Platform

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Out On Screen Announces Interim Executive Director, Festival Dates, Gala Films, & Creative Design Tickets on Sale July 13 at queerfilmfestival.ca

(Vancouver, B.C.) – Out On Screen is proud to present a virtual Vancouver Queer Film Festival (VQFF) this summer from Thursday, August 13 to Sunday, August 23, 2020. Announced today, VQFF and Out On Screen as a whole will be guided by the leadership of new Interim Executive Director, Brandon Yan. Brandon has served as Out On Screen’s Deputy Executive Director and was previously the Director of Education for Out In Schools.

“I am more than delighted to continue to be of service to Out On Screen and the communities I so deeply care about,” says Yan. “In times like these, the importance of art and storytelling is even more apparent. We must remain committed to being a platform to uplift and celebrate the LGBT2Q+ stories at the margins.”

Due to the ongoing COVID-19 pandemic, the 32nd annual Vancouver Queer Film Festival has adapted to an online format in order to offer at-home audiences the best in independent queer cinema along with workshops, artist Q&As, panels, parties and – most importantly – the feeling of gathering with friends and kin.

Out On Screen is working hard to ensure this year’s Festival is accessible and safe for community members who are immunocompromised or part of another vulnerable sector. Tickets for VQFF 2020 will be available to the public on July 13 at www.queerfilmfestival.ca. Tickets range in price from $10 to $14 with a special COVID19 access pricing ranging from $2-$5.

Curated by Artistic Director, Anoushka Ratnarajah, the theme of this year’s Festival is “Still Here”. “VQFF is on this August, and will feature films and interdisciplinary programming from queer filmmakers and artists whose work shows the many ways we fight for the fullness of our lives, for what and who we love, and for our shared futures,” says Ratnarajah. “Our theme this year is ‘Still Here’, because our survival is an inevitable miracle. Nothing can stop us from taking root; we will always reach for the light and sky.”

Illuminating and celebrating LGBTQ2+ lives in all their dimensions and complexity, VQFF is Vancouver’s second largest film festival and the largest queer arts event in Western Canada. Welcoming its presenting sponsor RBC once again, this year’s Festival will open on August 13th with a soon to be announced Opening Gala film and a virtual celebration of our local queer community.

The Festival’s Centrepiece Gala film is Lingua Franca, an ambitious feature film that follows a trans Filipina migrant as she navigates being undocumented in a Trump-era America. The film is written, directed by and stars trans actress Isabel Sandoval, who will join audiences virtually to discuss the film in a digital Q&A.

VQFF will once again feature a variety of youth focused programming, including a Youth Gala screening of the inspirational documentary Changing The Game, which follows three boundary-breaking young trans athletes changing the face of sports in their communities and across the United States.

The Festival will continue to celebrate B.C.’s most standout emerging and established filmmakers with Festival favourite, The Coast is Queer – an evening dedicated to local talent. Finally, this year’s VQFF will close with the heartwarming queer Muslim romantic comedy, Breaking Fast, directed by Mike Mosallam.

The 2020 VQFF program will be available online at www.queerfilmfestival.ca on July 13, 2020.

For more information, please visit the following platforms:

Website: www.queerfilmfestival.ca
Instagram: www.instagram.com/queerfilmfest
Facebook: www.facebook.com/VancouverQFF
Twitter: www.twitter.com/queerfilmfest (#VQFF2020)

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Events

3 Way to Celebrate Father’s Day this weekend!

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OPTION 1

Why not crack a cold one & fire up the grill with dad, and serve up a feast with Stanley Park Brewing’s do-it-yourself BBQ Kit? They’ll prep all the ingredients and you’ll do all the cookin’. And they’ve partnered with Filson to add a little something to keep your dad’s beer cold on Father’s Day. Receive one insulated stainless-steel can cooler with your kit. *While supplies last.

Order your Father’s Day BBQ Kit here: https://stanleyparkbrewstore.com/products/fathers-day-bbq-kit-with-filson-gift. Kits are available for 2, 4, and 6 people. Depending on the size of kit, you will receive a mix of the following at different quantities: lemon and herb marinated chicken, 8oz steaks, burgers with all the fixings (6 person kit only), Sunsetter baked beans, child lime roasted corn, sweet potato salad, coleslaw, and homemade cornbread.

Finish off your order by adding on a 6-pack of your choice. Our recommended beer pairing would be Stanley Park Brewing’s new Waypoint Hazy Pale Ale!

Note: All orders must be placed by 3pm on Wednesday, June 17th. Packages are available for pick-up at Stanley Park Brewing Restaurant & Brewpub on Saturday, June 20th or Sunday, June 21st.

OPTION 2

Looking to take Dad out to celebrate? The Stanley Park Brewing Restaurant and Brewpub will be having a special dine-in only Father’s Day Feast Menu for $38 per person. You can also add a pint of flight of your choice for only $5.75 (happy hour pricing)! The menu includes: Pretzel with spicy mustard and Noble Pilsner beer cheese, half a pound of Chicken Wings, Halibut n Chips with coleslaw, and a Cheesecake by The Cheesecake Factory Bakery for dessert.

OPTION 3

Want to give Dad some TLC?

Filson and Fortknight Barbers, two Gastown staples, have teamed up to help you give dad a gift he’s going to love. We all need a little TLC as we re-enter the world after our little time-out and what better way than with a stylish professional haircut and a brand new Button up shirt. On top of that a very special gift from Stanley Park Brewing.

Here’s how it works:

01. Dad books a time for a haircut with Fortknight Barbers. Capacity is limited due to safety protocols, so please book this appointment first. Fortknight Barbers | 46 Alexander St | 604-620-7930

02. Call Filson to schedule a private shopping time either before or after your cut. They have set up the space in the back of the store just for private shopping and a sanitized fitting room will be reserved for you. Filson | 47 Water St |604-689-1836

03. Your shirt, along with any other purchases, will be steamed for sanitization and packaged along with your special gift of a 6-pack of Waypoint Hazy Pale Ale from Stanley Park Brewing. You can either take it with you from Filson, or they will deliver it to you at Fortknight once you’ve been all cleaned up.

This package is $140 including all taxes and is available for purchase through either the Filson or Fortknight Barbers locations. They will provide you with a certificate at time of purchase that will need to be presented at each establishment to redeem. While the Filson location will be open only for curbside pickup prior to Father’s Day, you can call ahead and pay for it and then they will hand you the certificate at the front door when you arrive, or they can mail it to you if you prefer.

This package is a great way to treat yourself, a friend, a dad or any guy you know that just needs a little pampering. Quantities are limited, so please order today.

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The Punjabi Market Goes Virtual for its 50th Anniversary

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  • May 31st, 2020 marks the 50th anniversary of Vancouver’s Punjabi Market
  • The Punjabi Market Regeneration Collective presents “PM50” on May 31st
  • “PM50” will be a virtual celebration, streamed on Youtube, Facebook, and Instagram
  • The Punjabi Market Regeneration is a registered nonprofit organization that seeks to revitalize the Punjabi Market in Vancouver thus facilitating opportunities for cultural belonging and also economic success for business owners

Vancouver, B.C.​ – To celebrate the 50th anniversary of the Punjabi Market, The ​Punjabi Market Regeneration Collective​ presents “PM50”, taking place virtually on Facebook, Instagram, and Youtube on Sunday, May 31st, 2020. Hosted by Hockey Night in Punjabi’s Amrit Gill, the livestream will feature an interview with the Market’s first shop owner, Mr. Sucha Singh Claire, and performances by Shaan-e-Punjab, Nachiye, and Amarjeet and Baljit Singh.

The Punjabi Market runs along Main Street, from 49th to 51st, and is the oldest “Little India” in North America. In 1983, the Punjabi Market became home to the world’s first set of street signs written in Punjabi script outside of India. Michael Lee, MLA for Vancouver-Langara opined that “[the] Punjabi Market is an important part of the historical and cultural history of both the city of Vancouver and of my riding, Vancouver-Langara.

Since the first store opened in 1971, the Punjabi Market has been considered a place to support cultural identity as is demonstrated every year by the sheer number of upwards of 100,000 attendees at the annual Vaisakhi Parade through the Punjabi Market.”

The 50th Anniversary celebration will include an online shopping portal that aims to support business owners with recovery following the economic impact of the pandemic. In addition, the celebration includes a piece of public art by PMRC Creative Director, Jag Nagra, that will be unveiled closer to the date of the celebration. The event is a collaboration between the Punjabi Market Regeneration Collective, South Asian Arts Society, Indian Summer Arts Society, 5X Festival, Daily Hive, Westcoast Foundation, and the City of Vancouver.

PM50 Details

Date: ​May 31st, 2020
Time: 7:10 – 7:40 PM
Location: Facebook, Instagram, Youtube

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City of Surrey to host virtual Canada Day Celebration

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Surrey, B.C. – The City of Surrey has announced Surrey Canada Day will be hosted virtually due to the COVID-19 pandemic and consideration for public health and safety. Presented by Coast Capital Savings, Virtual Surrey Canada Day will take place on July 1 from 10:30 a.m. to 11:30 a.m. for the kid’s and senior’s segment, and regular programming from 6 p.m. to 9 p.m., broadcasted on Facebook and YouTube Live.

“While the safety of our community is the top priority during the ongoing COVID-19 pandemic, it doesn’t mean we can’t find a way to celebrate this great country of ours,” said Mayor Doug McCallum. “Surrey will have its annual Canada Day celebration, but this year we will be coming together virtually.

Hosted by a true Canadian icon, Hayley Wickenheiser, and featuring nationally recognized musical artists from BC such as Colin James, Bif Naked and 54-40, Virtual Surrey Canada Day will be an opportunity to safely celebrate and show our national pride on Canada’s birthday.”

Hosted by four-time Olympic gold medalist, Hayley Wickenheiser, this year’s free family-friendly virtual event will feature a series of segments including, musical entertainment, virtual tours, indigenous and cultural acts, a “Family Hour” for kids and seniors, dance lessons, a rodeo tribute, and a virtual firework finale to end the night.

The livestream will feature musical performances by local Surrey artists and Canadian groups including Colin James, 54-40, Bif Naked, Toque, Said the Whale, and Madeline Merlo.

The broadcast will pay tribute to those affected by COVID-19 and honour the courageous local frontline health care workers and essential service providers. Additionally, Virtual Surrey Canada Day is working alongside corporate sponsors to raise $10,000 for the Surrey Food Bank to support the City’s vulnerable population.

“Although it will look a bit different this year, Coast Capital is delighted to support Virtual Surrey Canada Day.” said Maureen Young, Director, Community Leadership, Coast Capital Savings. “In this unique time, it is absolutely essential that we find innovative ways to continue to nurture a strong relationship with our friends, families and our wider community.

This virtual celebration offers us all a chance to come together in a new way to celebrate our diversity and our pride in our nation while still focusing on keeping everyone safe and healthy.”

The City recognizes the impact the current pandemic and physical distancing measures may have during the summer event season. Residents are encouraged to continue to connect with each other online to limit the spread of COVID-19 and flatten the curve. The City of Surrey is working closely with the Fraser Health Authority, the BC Centre for Disease Control, and the Public Health Agency of Canada to monitor and to respond to the current COVID-19 situation.

This project has been made possible in part by the Government of Canada.

For more information, visit surrey.ca/canadaday

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Surrey fruit trees neglected no more: Sources Food Hub offers free pruning workshop

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To kick off the 2020 growing season, Sources Food Hub is offering a new and free resource. Fruit tree owners in Surrey are invited to attend a pruning workshop to learn how to take better care of their fruit-bearing trees while supporting our community at the same time.

This workshop, to be held on January 25 (1 to 3 p.m.) at the Historic Stewart Farm in South Surrey, is part of Sources Food Hub’s Community Harvest Program – a gleaning service to actively rescue food that might otherwise be wasted.

“During the growing season in Surrey and with the support of volunteers, we pick plums, apples and other fruit from the trees of residences and farms, who are unable or too busy to harvest it or simply happy to donate the fresh food,” said Denise Darrell, Executive Director of Community Services at SOURCES.

Tree owners can keep one-third of the harvest if they want, and the rest is distributed to local charities including Sources White Rock/South Surrey Food Bank, where fresh produce can be challenging to provide for the more than 600 people who use their services each week.

“The harvested produce that our Food Bank receives from the Food Hub is a blessing, as it allows us to offer healthy, fresh choices to the people who come to us for help. It’s a win-win – the tree owners also stand to gain from healthier trees, better fruit, and bigger yields,” Darrell said.

Interested fruit tree owners are asked to contact foodhub@sourcesbc.ca or 604-596-0973 to register for the workshop. Residents who are interested in becoming a volunteer or donating the fruit from their trees to the Sources Food Hub this summer are also encouraged to get in touch. Learn more about Sources Food Hub at www.sourcesfoodhub.ca

***

DID YOU KNOW?

In Canada, most recent estimates set the annual waste of edible food, across the farm to fork system, at about 11 million tons. Divide that number by Surrey’s population, and edible food waste in Surrey equals almost 170 million pounds each year. That’s enough to feed half of Surrey’s population for the next year!

Related: https://www.treeserviceremoval.com/tx/san-antonio/

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