7-Eleven Canada is celebrating 7-Eleven Day and 50 years of serving Canada – and serving Slurpee in Canada – by giving away 885,000 free Slurpee drinks to fans across the country.
On Thursday, July 11th from 11am until midnight, all 590 7-Eleven Canada locations from BC to Ontario will each be giving away 1500 Slurpee drinks in exclusive 12 oz. commemorative cups. Stores across the country will be partying like it’s 1969, as passionate Slurpee fans flock to the stores to celebrate 50 years in Canada.
The first Slurpee was poured in Calgary, Alberta in 1969, beginning a nationwide fandom for the iconic beverage. 7-Eleven Day celebrates Slurpee fans across the country that continue to make the beverage a Canadian favorite. For the 20th consecutive year, Manitoba has been named the Slurpee Capital of the World, consuming the most Slurpee per capita than anywhere else in the world.
“We are honoured to be celebrating 50 years in Canada. The impact our stores have had on Canadian culture has been incredible and the iconic Slurpee has become part of the Canadian identity. We are grateful for the love and support of Canadian Slurpee fans and their loyalty that has made Manitoba the Slurpee Capital of the World. This is our opportunity to thank Canadians for 50 incredible years of memories, and to celebrate 50 more to come!” – Doug Rosencrans, VP and GM of 7-Eleven Canada.
This year’s exclusive Slurpee Cups are a composition of images of fans. Paying homage to the loyal Canadian fanbase, fan submissions are displayed on each cup along with an exclusive Snap lens that can be unlocked to get fans dancing through the decades! The gifts don’t stop with a free Slurpee drink, either. Customers can also scan their 7-Eleven Day cup to get 1000 free 7Rewards points. 7Rewards members can spend 1000 points to ‘pay’ for a medium Slurpee on their next visit.
To make 7-Eleven products even more accessible for Canadians, 7-Eleven Canada has announced their partnership with Uber Eats. This means Canadians can now get the new and innovative feature summer Slurpee flavors in Sour Patch Kids Orange and Fanta Lite Mango Passionfruit delivered right to their door!
A Canadian classic for 50 years, Slurpee celebrations have fans challenging each other to #DancetheSlurp. World renowned dancer Carlo Atienza developed choreography to a remix of the original “Dance the Slurp” record from the late 60s.
The viral dance has fans showing off their moves to help reach the goal of 25,000 uploads, at which time, 7-Eleven Canada will donate $50,000 to Food Banks Canada! $50,000 for serving Canada for 50 years. For more information about 7-Eleven Day, visit www.7-Eleven.ca.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises and/or licenses more than 66,000 7-Eleven stores in 17 countries, including 11,600 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.