Fashion

How Emerging Fashion Label ASELECTFEW is empowering South Asian Culture through Streetwear

An Inside look into ASELECTFEW with creator Moneey Singh about the new collection and their latest event.

By Gagan Jhand

ASELECTFEW – A new streetwear label in Vancouver is taking inspiration from South Asian truck art in their launch of their latest “Phool Patti” (truck art) Collection drop. With designs that incorporate it’s Indian roots through the use of custom turmeric dyes, hand-painted elements, and Hindi script imprinted and woven into the garments, ASELECTFEW’s new collection embodies an authentic truck art aesthetic infused with modern street culture.

In the creation of the brand ASELECTFEW, designer and Creative Moneey Singh combines his 8-year background in engineering with his passion for preserving his Indian roots through fashion. “In order for people to truly embrace other cultures outside of their own, they need exposure in ways that still connects without it feeling too foreign.” Moneey Singh speaks on the significance and story telling behind the brand

Using Turmeric dyes to create their signature bright colors, and artwork derive from truck art molded into their own reinterpretation – the line embodies premium quality through their choice of fabrics and traditional South Asian garment making methods.

The usage of Hindi script tells a story through poetic phrases that translate to popular sayings in India such as “Kismet Ka Khel “ –as fate would have it or “Pyar Ka Karz” translating to “love costs”.

“I believe that things happen for a reason. That is what led me to this direction, to create this brand. With Pyar Ka Karz – I think this phrase would resonate with many because everything has a cost, even love. I had a great career in engineering, manufacturing, and project management – which led me to learn how to process things and implement change. It gave me the foundation to build and create, to want to evolve and innovate. At the end of the day through my experience, what I learned is that it’s all about communication.” Moneey Singh shares on his journey and experience that led him to create the brand.

The collection offers a range of tees, pants, shorts and hoodies made from heavy-weight 100% USA premium cotton and custom dye processes. As ASELECTFEW® had their official launch in June 2019, they’ve been organizing exclusive local events to be able to showcase their collection as well as connect with the community.

“It’s important for us to keep a strong tie with the community and hosting events allow us to do exactly that, have people coming together to celebrate art and culture. It also allows us to showcase what we’re about – creating thought-provoking, wearable art that pays homage to south Asian heritage.” Moneey Singh describes of their Events.

ASELECTFEW® at 5X festival, Beaumont Studios, Vancouver BC –June 2019
ASELECTFEW® at 5X festival, Beaumont Studios, Vancouver BC –June 2019

ASELECTFEW® is presenting their latest event happening this weekend- September 28th-29th as they debut their first pop-up and listening party – in collaboration with their new merch collection with world-renowned artist Khanvict. The Pop-Up will take place from 11:00am-7:00pm at the Sneaker Gallery in Gastown, located at 151 Cambie Street, Vancouver BC.

ASELECTFEW® at the Leisure centre, Vancouver BC – August 2019
ASELECTFEW® at the Leisure centre, Vancouver BC – August 2019

ASELECTFEW®’s pop-up viewings are appointment only and bookings can be made through their website at www.aselectfew.co/booknow. All guests that book an appointment will receive 30% the entire collection on any purchase made in-store, an ASELECTFEW® custom tote bag, two tickets to the evening listening party (RSVP here), as well as entered to win a raffle prize. Guests that book an appointment will also receive a 100-dollar credit towards any sneaker purchase at six hundred four. The evening listening party is from 7:00pm-11:30pm and is invite only, however all guests that book an appointment through our website are entitled to two tickets for the event which will offer free drinks, our new collection preview as well an opportunity to hear Khanvict’s new Kahani EP release.

To find out more about the brand, visit their website at www.aselectfew.co. To book an appointment for their latest event – register at www.aselectfew.co/booknow.

Instagram: aselectfew_official
Contact details: info@aselectfew.co.

Surrey604 Staff
Surrey604 is an online magazine and media outlet based in Surrey, BC. Through writing, video, photography, and social media, we secure an intimate reach to the public. We promote local events and causes.
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