Connect with us


How Emerging Fashion Label ASELECTFEW is empowering South Asian Culture through Streetwear



An Inside look into ASELECTFEW with creator Moneey Singh about the new collection and their latest event.

By Gagan Jhand

ASELECTFEW – A new streetwear label in Vancouver is taking inspiration from South Asian truck art in their launch of their latest “Phool Patti” (truck art) Collection drop. With designs that incorporate it’s Indian roots through the use of custom turmeric dyes, hand-painted elements, and Hindi script imprinted and woven into the garments, ASELECTFEW’s new collection embodies an authentic truck art aesthetic infused with modern street culture.

In the creation of the brand ASELECTFEW, designer and Creative Moneey Singh combines his 8-year background in engineering with his passion for preserving his Indian roots through fashion. “In order for people to truly embrace other cultures outside of their own, they need exposure in ways that still connects without it feeling too foreign.” Moneey Singh speaks on the significance and story telling behind the brand

Using Turmeric dyes to create their signature bright colors, and artwork derive from truck art molded into their own reinterpretation – the line embodies premium quality through their choice of fabrics and traditional South Asian garment making methods.

The usage of Hindi script tells a story through poetic phrases that translate to popular sayings in India such as “Kismet Ka Khel “ –as fate would have it or “Pyar Ka Karz” translating to “love costs”.

“I believe that things happen for a reason. That is what led me to this direction, to create this brand. With Pyar Ka Karz – I think this phrase would resonate with many because everything has a cost, even love. I had a great career in engineering, manufacturing, and project management – which led me to learn how to process things and implement change. It gave me the foundation to build and create, to want to evolve and innovate. At the end of the day through my experience, what I learned is that it’s all about communication.” Moneey Singh shares on his journey and experience that led him to create the brand.

The collection offers a range of tees, pants, shorts and hoodies made from heavy-weight 100% USA premium cotton and custom dye processes. As ASELECTFEW® had their official launch in June 2019, they’ve been organizing exclusive local events to be able to showcase their collection as well as connect with the community.

“It’s important for us to keep a strong tie with the community and hosting events allow us to do exactly that, have people coming together to celebrate art and culture. It also allows us to showcase what we’re about – creating thought-provoking, wearable art that pays homage to south Asian heritage.” Moneey Singh describes of their Events.

ASELECTFEW® at 5X festival, Beaumont Studios, Vancouver BC –June 2019

ASELECTFEW® at 5X festival, Beaumont Studios, Vancouver BC –June 2019

ASELECTFEW® is presenting their latest event happening this weekend- September 28th-29th as they debut their first pop-up and listening party – in collaboration with their new merch collection with world-renowned artist Khanvict. The Pop-Up will take place from 11:00am-7:00pm at the Sneaker Gallery in Gastown, located at 151 Cambie Street, Vancouver BC.

ASELECTFEW® at the Leisure centre, Vancouver BC – August 2019

ASELECTFEW® at the Leisure centre, Vancouver BC – August 2019

ASELECTFEW®’s pop-up viewings are appointment only and bookings can be made through their website at All guests that book an appointment will receive 30% the entire collection on any purchase made in-store, an ASELECTFEW® custom tote bag, two tickets to the evening listening party (RSVP here), as well as entered to win a raffle prize. Guests that book an appointment will also receive a 100-dollar credit towards any sneaker purchase at six hundred four. The evening listening party is from 7:00pm-11:30pm and is invite only, however all guests that book an appointment through our website are entitled to two tickets for the event which will offer free drinks, our new collection preview as well an opportunity to hear Khanvict’s new Kahani EP release.

To find out more about the brand, visit their website at To book an appointment for their latest event – register at

Instagram: aselectfew_official
Contact details:

Surrey604 is an online magazine and media outlet based in Surrey, BC. Through writing, video, photography, and social media, we secure an intimate reach to the public. We promote local events and causes.


Give Back And Kick Back With Ultimate Chill Gear From Coors Light



While Canadians are internationally known as being some of the ‘nicest’ folks around, what we’ve learned as many of us have been staying home these last 6 months is that we are also very chill. And while we can all agree that 2020 has led to a lot of change – the way we work, live, and approach the world – if there’s one thing that hasn’t changed, it’s our need to still chill.

So whether you’re still working from home, heading back to the office or just chilling watching your fave show, Coors Light is helping level up your chill and make positive change in your community with something we like to call #ChillForChange.

In partnership with notable clothing producer TEAMLTD, Coors Light Canada has created the ultimate loungewear collection that is specially designed for maximum comfort and maximum chill. The best part – Coors Light will donate 100% of the proceeds of all chill gear purchased to select Canadian charitable organizations of the purchaser’s choice! You can pick your gear and pick a charity as you check out. As we enter into the season of giving thanks, kicking back back and giving back has never been easier or more chill!

From matching sweats to hats, Canadians have access to the ultimate loungewear line to sport while we are still chilling this fall, and helping make change has never been easier. Take a sneak peek at the collaborative collection here and the list of charitable organizations Canadians can choose from at CoorsLight.

Spread the word and #ChillForChange by purchasing a piece of chill threads this fall. For more information, visit CoorsLight.

Continue Reading


The Top 4 Rolex Watches Every Discerning Collector Needs



Rolex is one of the largest brands of watch in the world. In fact, evidence has shown that Rolex watches are bigger and more popular than Longines, Omega and Cartier watches combined. Not only do Rolex watches look great, but they’re also a great investment. In fact, Rolex watches can double in price in just one year. If you don’t believe us, go into a watch shop and look at the price of a Rolex, then check out the price tag of the same model of watch from the previous year. There’s a good chance that the watch was half the price last year than it is now. So, if you’re buying a watch as an investment, then a Rolex is a brilliant option for you.

Whether you’re a discerning collector or you’re simply looking for an investment piece of jewellery, Rolex is the way to go. From gold Rolexes to the Submariner, here are some of the best and most popular Rolex watches every discerning collector needs in 2020:

1. The Rolex Milgauss

Magnetic watches from sites like CHRONEXT have become an extremely popular choice in the UK in 2020, but no-one makes them better than Rolex. You can find their whole range via CHRONEXT, but the Rolex Milgauss in particular is an exceptionally robust magnetic wristwatch.

It was developed with researchers, scientists and engineers in mind. The Milgauss is one of the most revolutionary watches ever developed. Rolex created this watch to be able to withstand strong electromagnetic fields. While you may not be working in an environment that has strong electromagnetic fields, you can be sure that this watch is one of the most durable watches ever produced.

Not only is this amazing watch robust and durable, but it is also elegant and functional. It was designed to be worn in busy work environments, in the great outdoors and everywhere in between. The versatile nature of this watch makes it one of the most popular watches available on the market today.

If you want a watch that increases in value, then the Rolex Milgauss is a brilliant choice for you. Thanks to the rare features it has and highest quality metals used in the building of the product, this watch is a brilliant investment piece. The Rolex Milgauss is known for its distinctive character and design, meaning that it’s not only scientists and researchers that want it, but collectors too.

2. The Rolex Daytona

The Rolex Daytona was first introduced in 1963. It was marketed as a timing instrument for professional race-car drivers. Even though this watch was released over 50 years ago, the Rolex Daytona is still one of the most popular Rolex watches available to purchase today. This is mainly thanks to its impressive accuracy.

The Rolex Daytona Ref. 116500 is a more up to date version of the Rolex Daytona and was introduced in 2016. The Rolex Daytona Ref. 116500 was the first ever model to be built with a Cerachrom bezel (a ceramic material that resists ultraviolet rays and scratches).

Just like the Rolex Milgauss, this watch is a brilliant option for people wanting an investment piece of jewellery. Rolex Daytona watches that were purchased in the 1970s are currently selling for anywhere between £90,000 and £120,000, and the Rolex Daytona that was released in 2016 is already commanding prices of anywhere up to £26,000.

3. The Rolex Datejust

The Rolex Datejust is often known as the quintessential Rolex watch. The Datejust was first introduced by the company in 1945. This was the first wristwatch to ever contain a date complication. However, a few years after its release, Rolex updated the watch once again.

They chose to include a “Cyclops” magnifier in the design. This feature is now included on many of today’s Rolexes. The Cyclops can be used to magnify the date by over two and a half times. The fluted bezel, the elegant dial and the gold and steel fusion on this amazing watch have never been out of style. The simple design and warm elegance of the Datejust has never gone out of fashion with collectors around the world.

4. The Rolex Submariner

The Rolex Submariner is the current gold standard of diver’s watches. It was first introduced as an essential dive tool  in 1953. To the inexperienced collector, the Rolex Submariner may look a bit plain, but it’s actually a high-performing piece of technology.

The Submariner looks great as a dress watch and can perform perfectly as an adventure watch too. This watch can be purchased with or without the date, but the no-date version of this watch is meant to be the most popular type of Rolex on the market today.

The popularity of the Rolex brand can’t be understated. In fact, rumour has it that this brand would be able to survive with all stores and staff in place even if it didn’t sell another watch for another ten years. Rolex watches are likely to continue to increase in popularity over the next few years. Which one is your favourite?

Continue Reading


Friends with Animals drops Fall 2020 Collection



LA-based clothing collection from Vancouver native launches first full-piece collection.

Vancouver B.C.: LA-based athleisure line, Friends with Animals, launched its first full-piece collection today, featuring 90s-inspired items with whimsical prints and graphics, inspired by Vancouver’s mountainous landscape and coastline.

Tavia Bonetti, Founder, Friends with Animals

Vancouver native, Tavia Bonetti, is the brainchild and Founder of Friends with Animals. After high school, Tavia left Vancouver to pursue a career in modelling. This allowed her to live in cities across the world, spending time in India, Montreal, Miami and LA, where she eventually settled and has been living for the past six years.

Tavia envisioned channelling her knowledge of the modelling industry and passion for textiles into a clothing line — creating merriment between the outdoors and her sense of fashion. Taking inspiration from her hometown of Vancouver, Tavia created the outdoor athleisure line, lovingly dubbing it Friends with Animals — a true reflection of herself. “It’s me and everything I love,” says Tavia. “It’s an outlet to express what makes me happy through my clothes and style.”

The first drop of the Fall 2020 collection, The Camp Collection launches today and takes inspiration from summer camp. The collection features a 90s-themed spread of items including the ‘no doubt’ inspired FWA Bucket Hat ($45 USD), the Forest Crewneck ($40 USD) and the Forest Sweatpant ($40 USD), the NB Letterman Jacket ($160 USD) and many more.

On September 29, Tavia will launch the second drop of the collection, The Fiore Collection. The Fiore Collection features playful floral prints and urban graphics including the Truck Tee ($45 USD), the FWA Logo Hoodie ($55 USD) and the Fiore Bucket Hat ($45 USD).

The Friends with Animals Fall 2020 Camp Collection is available for purchase in Canada and the U.S. starting September 22 through , with the Fiore Collection launching on September 29.

Continue Reading


Engagement Ring Traditions Around the World



Nowadays we simply cannot imagine a proposal without its majesty, the engagement ring, right? Every time a girl posts a picture on her Instagram profile showing off that piece of bling on her finger we know that she said yes to the one she loves. Although we all know what that ring represents, there are not a lot of people who know about the origin of the engagement ring. It is believed that the first rings that were exchanged as symbols of love and fidelity were used in ancient Egypt, where circles were symbols of eternity.

Those rings were made out of braided reeds and were worn on the left hand. Engagement ring traditions popular in western culture mimic this ancient tradition. A man buys a ring, and when the time is right he gets down on one knee and pops the question. In western culture a guy never receives the ring, he is always the one who gives it. However, this is not the case in other parts of the world. There, things are done a little bit differently, so read the following and maybe you will find something you wish to include in your own engagement.


If you are a man and you think that it isn’t fair that only women receive jewelry, you should live in Chile, where it is custom that both the men and women receive engagement rings. Also, they wear them on their right hand and move them to their left hand when they get wed. This gesture symbolizes the transition from engagement to marriage.


When someone mentions an engagement ring, we immediately picture a ring with a huge diamond. However, in some countries such as France, that shiny stone doesn’t have to be a diamond. Other gemstones can also be seen on engagement rings, such as rubies, emeralds, and sapphire. Just visit and you will find plenty of alternatives to the traditional diamond ring.


In some countries, the ring doesn’t play an important role in the whole engagement process at all. Actually, couples in Kenya exchange elaborate jewelry for their engagement instead of rings. The material that is used to make the jewelry depends on the region where they live.

Hindu Cultures

Although in some Hindu cultures women wear western-style engagement rings, there are those cultures where the ring is worn on a finger, but not the one you think! These ladies wear a toe ring that is called “Bichiya” and it supposedly presses on nerves that are connected to the reproductive system.

Indian Cultures

If you travel to India and you see a woman wearing bangle bracelets made of glass, gold, iron, and other metals, it means she is engaged. These bracelets symbolize good fortune and prosperity and on her wedding day, the bride will be adorned with other pieces of jewelry as well, such as necklaces, rings, nose rings, and belts.

So you see, there are so many different engagement traditions around the world, and in a lot of them an actual ring doesn’t have any kind of role. Would you consider an engagement without this universal symbol of love and commitment?

Continue Reading


South Asian Fashion Week (Postponed)



UPDATE – MARCH 13, 2020
Statement from South Asian Fashion Week:

“We have been diligently observing the developments in media, as well as monitoring the updates provided by Provincial and Coastal Health on the status of COVID-19 in BC.

As the producers of South Asian Fashion Week we have carefully taken into consideration the health and safety of our designers, models, guests, and SAFW team. The difficult decision to postpone this year’s fashion week due to the coronavirus pandemic is extremely devastating, but it is the right thing to do in the interest of everyone in our community.

The situation surrounding COVID-19 continues to evolve rapidly and we urge everyone to follow guidelines and protocols put forth by public health officials.

Stay tuned for new South Asian Fashion Week 2020 dates.

Those who have tickets to the events may use them when the event is rescheduled.”

VANCOUVER, BC – (March 2020) – South Asian Fashion Week (SAFW) is back for its third year from March 27 to 29 with a new venue – the Fairmont Pacific Rim Hotel. SAFW is a creative platform for fashion, beauty and design. This year, there is an amazing lineup of both local and international South Asian fashion designers who will showcase their work all in one space, over a three-day weekend. There is no fashion event quite like it. The program includes over 20 runway shows, unique designs and unforgettable art installations.

Co-founders Cindy Khella and Farah Hasan have come together with Hartej Dhanda to host an event that celebrates and recognizes South Asian designers’ success locally and internationally. The third annual SAFW features an expanded range of designers, stylists, models, artists and photographers.

The elite fashion event will see 700 anticipated guests and more than 100 models working in 10 fashion shows on both the Saturday and Sunday. On Friday March 27, the three-day event kicks off with a Dinner Gala which will include a fashion show featuring top Indian designer Neeta Lulla.

Neeta Lulla is a multiple National Film Award winning Indian costume designer and fashion stylist who has worked on over 300 films. Her name became inseparably associated with Bollywood after actresses Aishwarya Rai and Madhuri Dixit wore her costumes in Devdas (2002 Hindi film), as well as another trend-setting Bollywood film – Jodha Akbar.

“Neeta Lulla has designed for Shilpa Shetty, Aishwarya Rai, Sridevi, Juhi Chawla, Abhishek Bachchan and Hrithik Roshan among the most notable celebrities,” says co-founder Cindy Khella. “At SAFW this year, our goal is to showcase the versatility of South Asian Fashion not only from Vancouver, but from all around the world as well.”

“After last year’s success of showcasing the Dynamic Designs of International Designer Falguni Shane Peacock for first time ever in Canada, we wanted to build on that and bring some more of the most popular award-winning designers from Bollywood that have never presented their fashion lines in Canada.”

Along with Neeta Lulla, SAFW will be showcasing renowned international designers such as Monisha Jaising, who is one of the pioneers of the Indian fashion industry and the popular Shweta Bachan in Vancouver.

“This year we are focusing on diversity and being all inclusive. South Asian fashion is becoming more mainstream,” Farah Hasan says. “More than 400 models applied to work the runway in SAFW and 120 were selected. Most are from Canada, but some models are from as far away as Myanmar, Mexico and New York City.”

Runway shows on Saturday, March 27th and Sunday, March 28th, will feature opulent creations by local and international South Asian designers and brands. Guests can also enjoy the SAFW Showroom, featuring curated local, independent clothing, jewelry and beauty brands that will be available for purchase on site.

As part of SAFW’s mandate of showcasing all upcoming and local creatives, they have curated a space within Vancouver to bring together a variety of artists, poets, speakers, and visionaries to share their work and discuss high-interest fashion topics with phenomenal panelists. This Art Exhibit and Panel discussion is being held on March 20, 2020 at Lipont Place (4211 No. 3 Rd, Richmond, BC) as a prelude to the South Asian Fashion week.

South Asian Fashion Week (SAFW) celebrates the talent, art and craftsmanship of South Asian fashion designers on the runway. Produced by Cindy Khella, Farah Hasan, and Hartej Dhanda, the event is a creative platform that inspires and defines upcoming South Asian fashion trends in contemporary womenswear, menswear and accessories.

For more information:

Instagram: @southasianfashionweek
Event Hashtag: #SAFWstyle

Notable Participating Designers

Neeta Lulla Glam 5
Monisha Jaising Kamal Sood
Papa Don’t Preach by Shubhika Luna Lilly
Shweta Bachan Munish Kumar
Well Groomed Silk Knot
Market Clothing Perceive You
Armaan DBG Rony Walia
Charu Parashar Punit Arora
Continue Reading

Latest Events


30oct7:00 pm8:00 pmFull Fall Lineup - Surrey Civic Theatres Digital Stage7:00 pm - 8:00 pm Surrey Civic Theatres Cost: Free

31oct7:00 pm11:00 pmVIFF.FASHION Live PPV7:00 pm - 11:00 pm Location: Online Cost: 10


Copyright © 2019. All Rights Reserved.

Designed by Binary Souls.