The MRG Group launches ELEVATE Music Project
The MRG Group is excited to announce the launch of ELEVATE Music Project, a new initiative to help developing local musicians forward their careers, at the same time creating more buzz around Vancouver’s music scene.
ELEVATE Music Project will kick off on November 22, 2019 at the Biltmore Cabaret with round one of the competition. ELEVATE will be hosted by a prominent Vancouver personality (TBA), and the competition will be held at three of Vancouver’s premier music venues the Biltmore Cabaret, The Imperial and Vogue Theatre. A four person panel of local music industry pros will act as judges, six bands will be selected from the preliminary round and play in the semi-final in early 2020, from there the top three acts to perform for a grand prize at the Vogue Theatre in February.
All three bands selected to play at the finals will win a custom prize package designed to not only contribute some much needed funding but also help further develop their careers through strategic partnerships and experienced industry professionals. Prizes total over $50,000 with the winning act of ELEVATE Music Project receiving a spot in the Westward Music Festival 2020 lineup, an article in BeatRoute Magazine with online media support, a cash prize of $2500, a $2500 gift certificate for Long & McQuade, press photos taken by a professional photographer, with more prizes to be announced!
Current partners include Budweiser, MRG Concerts, BeatRoute Media, The Biltmore Cabaret, do604, The Imperial, CJSF, Smirnoff, Red Bull and Vogue Theatre. ELEVATE is excited to announce that MusiCounts has signed on as our official charity partner. MusiCounts, Canada’s music education charity associated with CARAS and the JUNO Awards, is keeping music alive across Canada by putting musical instruments into the hands of children that need them most.
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About The MRG Group
In operation since 2008, with the reopening of the historic Vogue Theatre in Vancouver, BC, The MRG Group has grown into one of the leading hospitality and entertainment companies in Canada. Owning and operating a total of 14 properties across the country, the group’s preeminent venues include: Vogue Theatre, The Yale Saloon, Dublin Calling, Prost Haus, The Imperial and Biltmore Cabaret in Vancouver, BC, The Capital Ballroom in Victoria, BC, Dublin Calling in Calgary, AB, The Garrick in Winnipeg, MB and Rock ‘N’ Horse Saloon, The Porch, Dublin Calling, Par-Tee Putt and Adelaide Hall in Toronto, ON.
MRG Concerts developed as an amplification of its entertainment branch and has since established itself as an industry-leading promotion company producing over 1000 shows in 2019. With offices in Toronto, Vancouver, Victoria, Calgary, Edmonton and Winnipeg, MRG Concerts is the largest independent concert promoter in Canada. The Group’s latest initiative, MRG Events was introduced in 2017 to advance the creation of positive shareable experiences on a larger scale.