Some of the world’s leading businesses are waking up to climate change and starting to do their bit to combat the catastrophic harm humans are doing to the planet. The motoring industry is one of the industries responsible for greenhouse gases, with 14 percent of harmful emissions coming from the transportation sector. For this reason, motoring companies like Ford are changing their methods in order to create sustainable practices. The American firm which was founded by Henry Ford in 1903 has been recognized as one of the main innovators in this field.
The Ford Motor Company is one of the biggest car manufacturers in the world and has been for over one hundred years. To get to this level and stay at the top, the company has continuously had to innovate and evolve in order to attract business. To stay ahead of the game and incorporate current trends, Ford has brought in the help of the idea management specialist Qmarkets. The company provides the ultimate enterprise-grade idea and innovation management software and generates an average ROI of 1,729 percent for its clients.
In addition to the high-tech software, Ford has also invested in a state-of-the-art research and innovation center in Silicon Valley. The main focuses at the moment include cutting down the number of cars on the road and the development of autonomous vehicles. So far, Ford has invested $4.5 billion into research involving electric cars and is compiling a huge archive of data.
Ford has earned an A- grade for climate change efforts three years in a row from CDP; the non-profit organization that helps businesses take action by measuring and understanding their environmental impact. For water security efforts, the motor company has been awarded an A grade. Ford is one of only thirty companies to have received this level of accreditation for water security, highlighting just how commendable the company’s efforts are. Ford has a water initiative in place which began in 2000 and aims to reduce the amount of water it uses. Since then, it has reduced operational water by 62.5 percent and has a long-term goal of using zero drinkable water in its manufacturing process.
In addition to its excellent work with water, Ford has reduced its global carbon dioxide emissions by thirty percent. It is clear that Ford has paid close attention to the current economic and environmental landscape across the globe and worked on ways to innovate and create sustainable practices. By doing this, it not only helps the planet, but means that the company can continue to thrive for many more years to come.
Ford is setting a good example for the rest of the motoring industry. There are plenty of other manufacturers who are contributing to the rapid decay of the Earth without evolving to include greener practices. Constantly thinking of ideas and ways to combat current issues is one of the best ways for a business to flourish and remain a market leader.