On October 25th, the Vancouver Canucks will be celebrating their 3rd annual Diwali Night before and during the game against the Washington Capitals. There will be a flashmob, and live performances by Jazzy B, DJ Heer, and DJ BIG. And also complimentary South Asian food samples in the concourses.
Diwali is one of the world’s most celebrated festivals and the name itself means “row of lighted lamps” with light symbolizing the triumph of good over evil, prosperity over poverty and knowledge over ignorance.
We’ve interviewed DJ Jovan Heer, who now lives in Surrey, to learn more about him and the upcoming Diwali Night.
Being a huge passionate fan of the Canucks and of music, you’ve combined both to help spearhead the Diwali Night. How did that happen and what motivated you to take action?
I’ve always been a fan of Punjabi and Bollywood music ever since I was a kid. I saw a huge opportunity to do something with the Canucks as their is such a big South Asian community in the Vancouver area. 3 years ago I reached out to Ryan from the Canucks, who was in charge of organizing special events, on Twitter saying that we needed to have a night that celebrated the South Asian community in a way.
A few months later, I received an email from him asking me if I wanted to DJ on the plaza outside of Rogers Arena and I was shocked that it was actually going to happen and that I would have the opportunity to DJ for my favourite team. The first year was an amazing experience, after I DJ’ed on the plaza I was able to go to where Jay Swing was DJing and was able to see how everything operated up there and also got to share the floor with the likes of Jim Benning, Trevor Linden and many more prominent Canucks figures up in the press box during intermissions and at the end of the game.
Last year was even bigger when E3 Entertainment got involved and they made the event even bigger and better with the addition of more performances and the Crown Prince of Bhangra Jazzy B, myself and the Q-Town Productions team also DJ’ed on the Plaza along with a Bhangra flashmob. Diwali night has become a huge deal and is making news all over as this is an event everyone wants to attend. The Hockey Night In Punjabi team is also another huge factor in this night as they have grown very much in the past few years and have brought in a whole new demographic of fans with the Punjabi commentary as now families are now all gathering together watching games.
How did you get into DJ’ing and who are your main influencers?
I’ve always had a passion for music growing up as a child, my parents would play music and I would dance for hours listening to it and singing along. When I realized that I could do what I love and be the life of the party with the music I play it was something that I just couldn’t pass up. I had mentors in Edmonton who I worked with under the Pure Entertainment name and I also took some classes with Night Vision Music as well that helped excel my skill level. My main influencers have to be Jazzy B, Malkit Singh and Notorious BIG as they’ve made me a huge Bhangra and Hip Hop fan.
You get booked to perform in different countries. How does that feel?
It’s honestly a surreal feeling having the chance to not only travel but to perform in front of sold out crowds of hundreds to thousands of people along with performing alongside some of the biggest performers in the Punjabi music industry.
What would you like to see more of in terms of both the music and hockey culture in Surrey?
I think right now everything is going great with the culture. We have Hockey Night in Punjabi with Punjabi commentary and broadcasting, there are many South Asian players on ice and ball hockey teams so parents are now investing the money and putting their kids in these leagues. E3 Entertainment has done a great job working with the Canucks making sure the experience of the entire night is a success and fans are enjoying the entire night.
What is one piece of advice you can give to aspiring and rookie DJ’s and music producers?
Marketing is everything in today’s day and age. The harder you work, the more you put out there, the more successful you will be. There are plenty of talented DJ’s out there but so many are so resistant and don’t make the time to put out mixes that fans can listen to.
How do you balance being a DJ, working a full time job, and the rest of life?
It’s all about balance. It’s a lot of juggling things and a lot of nights with no sleep but in the end if it’s going to make you successful and set you up for the future then it is all worth it. Not only am I working full time and DJing but I also have my own radio show on Rukus Avenue Radio and am a music journalist for Simply Bhangra the world’s largest South Asian music website as well. It’s tough to handle at times but it’s something I enjoy doing.
What can fans expect at the Diwali Night?
Fans can expect another Diwali night full of music and dance. We will be performing on the plaza outside of Rogers Arena prior to the game and their will be many other plans for the night as well. The highlight of the night will be the performance of Jazzy B who is one of the top Punjabi music artists of all time.
What are your predictions for the game against the Capitals?
I predict a 4-2 win for the Canucks, we are 2-0 on Diwali Night.