The Way Cannabis Is Slowly Changing Our Understanding of Medicine
Medicinal cannabis and CBD is helping us to get out of our comfort zone and start exploring new ways of healing. This is how we learn more about our body and its infinite capabilities. Most importantly, cannabis is giving us hope in medical situations that seem irreversible. It might not always be a cure, but it can provide the needed relief that some people desperately need.
What we know so far is not much but it’s very important, and that’s what we are going to talk about today.
What Is Medicinal Cannabis?
First things first, what’s medicinal cannabis? Medicinal cannabis is basically the same as recreational cannabis, with only one difference – it’s usually prescribed by medical professionals to ease or help with certain medical conditions. The most common condition is chronic pain. Over 60% of prescriptions are for this purpose.
Other common reasons for a prescription are:
- Alzheimer’s disease
- Multiple sclerosis
- Spasticity (tight or stiff muscles) from MS
- Muscle spasms
- Nausea and vomiting due to chemotherapy
- Crohn’s disease
- Appetite loss
- Eating disorders such as anorexia
- Wasting syndrome (cachexia)
- Post-traumatic stress disorder
If you want to target many of these conditions and symptoms without getting high, you can also use pure CBD. It can help you even without the THC and other cannabinoids found in cannabis. Plus, since November 2018, it’s legal in all 50 stats, provided it was derived from hemp. CBD’s popularity has skyrocketed since the Farm Bill was passed.
How Does Medicinal Cannabis Help Our Body?
How does it work? Cannabis consists of cannabinoids, active chemicals that are similar to the ones our body is making while keeping us in optimal shape. According to scientists, cannabinoids are maximizing that process, making our body, in turn, to function better.
Additionally, science has proven that cannabis has the ability to deal with inflammation, reduce anxiety, and relieve pain. It can also attack and kill cancer cells and slow down the rate of growth of tumors. Other benefits include controlling nausea and vomiting caused by chemotherapy better than any modern medicine available.
There is also evidence that cannabis can help patients with MS to relax their muscles. What’s more, it can stimulate appetite and help with gaining weight in people who suffer from AIDS or cancer.
Medicinal cannabis is also one of the most promising treatments for people with severe seizures. Studies showed that people significantly reduced seizures after taking cannabis, which brought to the approval of Epidiolex.
Still, this is not to say that cannabis is the ultimate cure for all illnesses. It too may come with unwanted side effects.
How Can Medicinal Cannabis Be Taken?
There are many methods, but some of the most popular include smoking, inhaling through vaporizers, eating, applying it on the skin in form of oil, lotion, cream, or spray, or placing a few drops of a liquid under the tongue. They all serve the same purpose, even though each method affects your body in a different way.
For instance, the sublingual method will give you almost instant effects, while for long-lasting ones and dealing with chronic pain it’s more advisable to eat it.
As you can see, cannabis is opening new doors in modern medicine by helping us think out of the box. It still has a long way to go, especially because research is going slower than with other medical treatments, but this is also changing as the NHS is finally nudging doctors to prescribe two cannabis-based medicines, Epidiolex and Sativex, as well as other types of medicinal cannabis.
Cannabis Accoutrement Brand Serves Up a 420 Valentine’s Day
With legalization a thing of the past. The cannabis industry has been cultivating many creative and upcoming brands along with influencers. A 420 Valentine’s Day seems like a fun and visually beautiful concept.
Two B.C. women have collaborated to share their vision and create exceptional beauty surrounding cannabis.
Michelle Bell is the founder and designer of the cannabis accoutrement brand FashionablyHigh.ca
In 2018 FashionablyHigh.ca was founded, the concept was to add fashion to your high. Creating limited edition colour stories on the famous tea cup sets has been one of the many unique pieces of her ever growing collection. Stash boxes come with ashtrays which embody her signature mandala. As 2020 unfolds the brand has begun production of many new and exciting items. Michelle creates all her images, designs the sets, sets up the photo shoots and is the photographer! She is enthused to introduce swimwear to her brand which is coming very soon!
In 2018 Dunja began her IG @westcoastbloom With many years of experience as an international makeup artist and model, Dunja found herself submerged in the world of cannabis unexpectedly. After a major car accident Dunja became one of many Canadians dependent on opioids due to chronic pain. After years of struggling she weaned off with the aid of cannabis. Dunja’s passion was somewhat unclear but she knew all she wanted was to be surrounded by cannabis, learning to grow, learning the endless medical benefits along with gaining hands on knowledge and creating tinctures and topicals to help manage her chronic pain. Once legalization took place Dunja began sharing her life journey through her IG account. Her love of beauty and cannabis is showcased to her followers
Michelle and Dunja naturally met through social media. With a undeniable similar creative passion they founded their friendship and began their collaboration. As canadian women in the cannabis industry they both are uniquely breaking the stigma. Cannabis has never looked so classy.
Province Brands of Canada Inks Deal to Distribute First CBD Beer Nationwide In Ireland
First Step in Opening European Market in 2020
Award-Winning, Cork-Based Barry & Fitzwilliam Named Exclusive Multi-Year Distribution Partner
Province Brands of Canada, a leading researcher in cannabinoid science and the developer of first-of-its-kind luxury beverages powered by cannabis, is excited to announce today the selection of its exclusive distribution partner to bring the first nationally available nonalcoholic CBD beer to the Irish consumer.
Following an extensive search and competition, Province Brands of Canada announced that Barry & Fitzwilliam has been selected as exclusive distributor across the Republic of Ireland for Province Brands of Canada’s superior line of CBD beer in a multi-year relationship between the two firms. Barry & Fitzwilliam is Ireland’s largest independent premium drinks distributor, with a portfolio of more than 120 top-brand beers, wines, and spirits, a commitment to nationwide distribution, and an emphasis on high-level customer care.
“Province Brands of Canada is very excited to be working with the fine team at Barry & Fitzwilliam to bring the first nationally available CBD beer to the Irish consumer,” said Dooma Wendschuh, Chief Executive Officer and Co-Founder. “Three years ago, we began our journey. To be preparing to bring our first beers to Ireland and to be entering the European market is a breakthrough step for Province Brands of Canada and our approach to research, development, and innovation.”
“Barry & Fitzwilliam is delighted with our new association with Province Brands of Canada,” said Michael Barry, Managing Director of Barry & Fitzwilliam. “Province Brands is at the leading edge of CBD-infused and other cannabis powered beverages internationally and we are excited to be at the forefront with them in Ireland.”
Ireland ranks 6th in the world for beer consumption per capita and the new venture between Province Brands and Barry & Fitzwilliam is expected to begin offering CBD-infused, barley-based, non-alcoholic beverages across Ireland in February 2020.
A Tasty Niche in the Cannabis Industry; Tasty Buds lands Dragon’s Den investment
Tasty Buds has had an amazing response since their 2019 Dragons Den Episode on October 31st. With a $150,000 $CAD investment for 15% of the company from Manjit Minhas, Tasty Buds continues to position itself as a stand out brand that relates strongly to the cannabis industry.
“Since the episode, we have picked up more customers, retailers, and distributors and we are continuing to grow our brand recognition across Canada.,” says co-founder Scott Symons.
With the brand power and following we currently have, Tasty Buds is entertaining the opportunity to enter the medicated market. With interest from LP’s, cannabis brands and CPG companies, Tasty Buds is looking for the next steps to enter new markets as a 2.0 version of the brand.
“Our focus has been to create a confectionary brand that we will take into the global cannabis consumables market,” says Symons. “We are working towards growing the brand recognition internationally, as we have seen great response from the U.S. and other countries. We plan to enter these medicated markets with a line of products containing CBD/THC.”
Launched in October 2018, Tasty Buds were the hit stocking stuffer of the year in the cannabis space. They are now sold in over 420 retailers across Canada. Handcrafted in Vancouver, Tasty Buds are a novelty chocolate cluster that look exactly like cannabis buds.
They do not contain CBD or THC. This locally made confectionery company is well positioned for growth given today’s news about the legalization of cannabis edibles.
Fashion Meets Flower with Holt Renfrew x Tokyo Smoke Holiday Collaboration
This holiday season, award-winning and design-focused Canadian cannabis brand, Tokyo Smoke, is teaming up with iconic luxury retailer, Holt Renfrew, for a first of its kind collaboration that introduces fashion to flower. The collaboration includes a capsule collection of cannabis accessories wrapped in Holt Renfrew’s Toile print and holiday pop-up accessory shops at Holt Renfrew’s locations in Vancouver and Toronto’s Yorkdale Shopping Centre.
The Tokyo Smoke and Holt Renfrew brand intersection offers a unique and groundbreaking opportunity for both retailers, who share the same approach to thoughtful and intentional design. Celebrating the feeling of a true Canadian winter, two special edition products were born: the Catch All Tray and the Storage Jar, both featuring Holt Renfrew’s Holiday Toile print inspired by a winter wonderland. The special edition products will be accompanied by a curated selection of Tokyo Smoke’s best selling design and fashion forward accessories, suited for every type of cannabis user, from beginners to connoisseurs.
“This collaboration was an incredible opportunity for two seemingly diverse worlds to collide—Tokyo Smoke as a newcomer in the nascent legal recreational cannabis industry, and Holt’s as an established and highly esteemed fashion retailer,” said Berkeley Poole, VP & Creative Director, Tokyo Smoke Brands. “We share a love for design, beauty and luxury in every experience. This collaboration allows us to introduce Tokyo Smoke to consumers in a way that sparks interest and curiosity. Our chic accessories will make any home warmer this season, perhaps for new customers who may not have considered cannabis as part of their holiday celebrations in the past.”
Tokyo Smoke has been working to change the perception of cannabis use through thoughtfully designed products, education-led events and immersive retail experiences. This collaboration is another stepping stone in shifting the narrative and allowing the brand to continue educating Canadians.
Reflective of Tokyo Smoke’s retail locations, the pop-ups will be a sensory experience: bright and spacious with items intentionally displayed. Holt Renfrew associates will be on-site to walk guests through each accessory, educating them on tailored experiences for their specific needs.
The Vancouver pop-up, located at 737 Dunsmuir Street, opens Friday November 1, 2019. Toronto’s Yorkdale Shopping Centre pop-up, located at 3401 Dufferin St., opens Saturday, November 2, 2019. Both locations will welcome consumers who are 19 years of age or older until December 31, 2019.
Houseplant Introduces New Product Formats And Increases Footprint Across Canada
Houseplant continues its Canadian expansion with Pre-Rolled Joints, Softgel Capsules and Full Cannabis Flower Line Now Available in British Columbia, Ontario, Manitoba, Newfoundland & Labrador, Quebec, and Saskatchewan
Houseplant has introduced Pre-Rolled Joints and Softgel Capsules to its growing list of product offerings, which also includes a full offering of Sativa, Indica, and Hybrid Flower. Co-founded by Seth Rogen and Evan Goldberg in partnership with Canopy Growth Corporation, Houseplant continues to fulfill its promise of supplying the highest quality cannabis products to consumers. Their footprint has expanded beyond British Columbia and Ontario into new provinces including Manitoba, Newfoundland & Labrador, Quebec, and Saskatchewan, where Houseplant products are currently available online and through select retailers.
“This is a major moment for Houseplant, and we’re thrilled to continue to expand our portfolio of products to more consumers than ever before,” stated Evan Goldberg, Co-Founder of Houseplant. “We carefully planned every detail of our product rollout to ensure it meets our high standards, from product quality, to supply, to the complete brand experience. I am very proud of what we’ve been able to accomplish so far and look forward to everything that’s still to come.”
Since launching in British Columbia earlier this year and since its expansion into Ontario, Houseplant has quickly developed a dedicated community across Canada. The company reached 100 percent distribution in both provinces at launch, and its flower continues to be one of the most frequently ordered products in each province. With a goal to elevate the cannabis experience, consumer and retailer anticipation continues to be high for expanded territories and new product offerings.
As a result of months of thoughtful ideation between Rogen, Goldberg and their team, all details of Houseplant’s product design including its logos and packaging, have been carefully developed for the purpose of consumer education. All Houseplant products leverage the brands unique Colour-Line System for each strain, a system of visual signals that help guide consumers to find the strain that suits them best.
“In addition to creating a high-quality product, we want consumers to understand cannabis on a deeper level so that they can truly have the best experience possible,” said Houseplant’s Co-Founder, Seth Rogen. “We continue to be immensely focused on providing an elevated and educational experience that’s easy to grasp, which is why we created a variety of highly curated touchpoints for consumers.”
Houseplant is built on education and that extends beyond safe and responsible consumption of cannabis products. Building an industry that raises the bar for what a cannabis consumer brand should be is one of Houseplant’s top priorities. With plans currently in motion to raise awareness of the ongoing issues in the industry such as expungement of criminal records, Houseplant stays dedicated to its moral obligation to help build an industry that is committed to righting the many wrongs that have persisted in the cannabis industry for decades.
Additional information around product formats is as follows, but please note that details may differ based on varying regulations in each province
- Flower 3.5g | (Sativa, Indica and Hybrid)
- Flower 7g | (Sativa, Indica and Hybrid)
- Pre-Rolled Joints – 2 pack | (Sativa, Indica and Hybrid)
- Softgels 2.5mg | (Sativa and Indica)
- Softgels 10mg | (Sativa and Indica)
Houseplant is a premium brand co-founded by Seth Rogen, Evan Goldberg and partners. Through a partnership with Canopy Growth Corporation, Houseplant cannabis products are currently available across Canada in three strains of dried flower, softgel capsules and pre-rolled joints. The company is dedicated to quality, education, guidance and the elevation of cannabis to responsibly enhance the lives of consumers. To learn more, please visit www.houseplant.com.
About Canopy Growth
Canopy Growth (TSX:WEED, NYSE:CGC) is a world-leading diversified cannabis, hemp and cannabis device company, offering distinct brands and curated cannabis varieties in dried, oil and Softgel capsule forms, as well as medical devices through Canopy Growth’s subsidiary, Storz & Bickel GMbH & Co. KG. From product and process innovation to market execution, Canopy Growth is driven by a passion for leadership and a commitment to building a world-class cannabis company one product, site and country at a time. Canopy Growth has operations in over a dozen countries across five continents.
Canopy Growth’s medical division, Spectrum Therapeutics is proudly dedicated to educating healthcare practitioners, conducting robust clinical research, and furthering the public’s understanding of cannabis, and has devoted millions of dollars toward cutting edge, commercializable research and IP development. Spectrum Therapeutics sells a range of full-spectrum products using its colour-coded classification Spectrum system as well as single cannabinoid Dronabinol under the brand Bionorica Ethics.
Canopy Growth operates retail stores across Canada under its award-winning Tweed and Tokyo Smoke banners. Tweed is a globally recognized cannabis brand which has built a large and loyal following by focusing on quality products and meaningful customer relationships.
From our historic public listing on the Toronto Stock Exchange and New York Stock Exchange to our continued international expansion, pride in advancing shareholder value through leadership is engrained in all we do at Canopy Growth. Canopy Growth has established partnerships with leading sector names including cannabis icons Snoop Dogg and Seth Rogen, breeding legends DNA Genetics and Green House Seeds, and Fortune 500 alcohol leader Constellation Brands, to name but a few.
Canopy Growth owns 12 licensed cannabis production sites with millions of square feet of production capacity, including more than one million square feet of GMP certified production space. For more information visit www.canopygrowth.com.
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