When it comes to search engine optimization, there are numerous factors to consider. To get started, however, you’ll want to ensure that your on-page SEO is up to scratch. On-page SEO refers to the search engine optimization that is present on your website, as opposed to SEO activity that happens outside your site.
To optimize your webpages and boost your search engine rankings, take a look at these five critical ways to enhance your on-page SEO now:
1. Page Loading Speeds
How quickly your webpages load has a major impact on whether users stay on your site or abandon it and go elsewhere. Due to this, Google places a high level of importance on page loading speeds. It’s estimated that the majority of users will abandon a site if it takes longer than three seconds to load, so it’s vital you reduce your loading speeds accordingly.
2. Mobile Friendliness
The increasing use of mobile devices means more people are searching for content from smartphones and tablets. In fact, mobile connections are now so popular that Google introduced its mobile-first algorithm to highlight the importance of making sure your site is accessible on mobile devices. If it isn’t, your rankings will drop significantly.
3. Site Security
Users are well aware of the risks when browsing content or shopping online, which means they’re more security conscious than ever. If you don’t operate a secure site – and display your security credentials – you’ll find that your bounce rate increases, and you lose potential customers. This means that Google won’t rank sites highly if they don’t implement sufficient security measures.
4. Original Content
To rank highly for certain keywords and terms, you’ll need to ensure they’re present on your webpages. Google wants to deliver results that are relevant to a user’s search query and it looks for relevant terminology in order to do this.
However, beware of overusing key terms. Known as “keyword stuffing“, this was an old technique that people used to try and artificially inflate their rankings. Of course, search engines quickly became aware of the strategy and adapted accordingly. Today, search engines employ AI-inspired technology to put keywords and terms into context. This means you’ll need to use keywords sparingly and accurately to rank highly for them.
5. Site Architecture
The architecture of your website needs to be well-designed and fully operational if you want to rank highly on Google and other search engines. A good structure makes your site easy for users to navigate, but it also means that your site is easy for Google to crawl. By making your site easy for Google to crawl, you can ensure that all your SEO efforts are recognised and have a positive impact on your rankings. Site architecture refers to numerous factors, including:
- Using short, simple URLs
- Implementing a sitemap
- Straightforward navigation
- User experience
- Mobile friendliness
Creating an On-Page SEO Strategy
To create an effective on-page SEO strategy, you’ll need to use creative, technical and theoretical skills. Combining website design with site structure and content creation with loading speeds, a winning on-page SEO strategy requires broad knowledge and specialist insight into site building.
Due to the expertise required, many businesses choose to outsource their SEO campaigns to third-party companies. At PWD, for example, SEO Perth experts use a variety of skills, tools and techniques to develop on-page, off-page and local SEO campaigns on behalf of their clients. If you want to know more about the skills and expertise employed by the team, you can read more here.
By choosing to outsource your SEO activity, you can reduce your costs, enhance your results and achieve higher rankings. For companies without in-house digital marketing and web development teams, access to specialist SEO personnel is critical.
Combining On-Page and Off-Page SEO
While on-page SEO is essential if you want to rank highly for specific keywords and terms, it isn’t the only type of SEO that counts. Off-page SEO is just as important when it comes to boosting rankings and getting on the first page of Google. Off-page SEO refers to search engine optimization factors that take place outside of your own site.
These typically include link building, citations, reviews, influencer marketing, and social media marketing. By securing links from reputable sites, obtaining brand mentions, partnering with relevant influencers, and maintaining an active social media presence, you can increase your reach and your SEO rankings.
Boost Your Rankings Now
Both on-page and off-page SEO are important when viewed in isolation but it’s when they’re used in conjunction with one another that they become more powerful. By creating an SEO strategy that encompasses both on-page and off-page SEO factors, you can successfully increase your rankings and promote your webpages to users who are actively looking for related services, products and content.