Stanley Park Brewing is bringing a new look to their adventurous portfolio of brews just in time for National Beer Day. Just as every beer is crafted as a tasty tribute to the Park experience, the time has come to refresh the brand identity to celebrate and better reflect their source of inspiration.
Stanley Park Brewing launched this new look on April 7th. The reinvigorated design may feel fresh, but the source has been brewing for some time.
Taking cues from the landscape and materials of the Park, it features illustrated park moments, a new logo mark inspired by the unique shape of the park, and a custom typeface whose natural, stick-inspired letters are derived from an early iconic Stanley Park sign
“Walking into the brewery my goals are always to craft new brews focusing on quality and innovation, and bringing the spirit of Stanley Park to life with every sip. Our new look has been crafted with that same purpose in mind.” says Brewmaster, Todd Fowler.
“In everything we do, we are Stanley Park inspired, and having a look that’s grown from that same inspiration was a natural step forward, shares Doug Devlin, Head of Marketing at Stanley Park Brewing. “Instead of feeling completely new, we now feel closer to our roots.”
Breathe a little Park into your life and find the new Stanley Park Brewing on retail shelves in British Columbia, Alberta and Saskatchewan this Spring. Find Stanley Park Brewing on social media at @stanleyparkbrew and follow their big reveal with #StanleyParkRefreshed.