Embracing technology, 5X Fest launches a unique blend of
live and virtual in their new festival app
Festival season isn’t over and fun isn’t canceled. 5X Fest is excited to kick off their 3rd annual festival — 5X: Race to the Stage — on September 28, 2020, in collaboration with global wellness and fan engagement platform Stepathlon. With over 20,000 attendees already signed up, this could be the new normal for a festival experience.
As a second wave lockdown looms across the globe, 5X Fest has launched a free festival that combines live and virtual experiences in a totally unique way. This is not a livestream. This is an entire festival on your phone, via the 5X Fest app, accessible for 6-weeks at your own convenience. While many of 2020’s digital and online festivals have left us as spectators, 5X Race to the Stage is a more interactive experience where the user is in the center of the action. With 40 in-app ‘stages’, festival goers move around in the physical world to unlock exclusive content – much like a real music festival!
At each stage users are greeted with exclusive performances, merchandise and surprises from 60+ top local and international creators across music, fashion, art, activism and wellness. The ‘race’ starts in-app on September 28, 2020, and all along the way, there are chances to win amazing prizes and loot, including international flight vouchers, staycations, and a trip to Vancouver, Canada! Participants in the race earn a spot at the 5X ‘Mainstage’ for a two-day finale experience on November 14 and 15, 2020 featuring Avan Jogia, Kay Ray, Pallavi Sharda, ALOK, BFunk, Sandy Lion, Nav Banga and more! 5X Race to the Stage is 2020’s not to be missed South Asian pop culture event.
“There are approximately 210 million South Asian millennials in North America and India alone; and as we anticipate another COVID-19 lockdown, we want to unite our community beyond physical boundaries,” shared Tarun Nayar, Executive Director, 5X Festival. “At 5X we create safe spaces where artists can meet artists, novices can meet masters, and fans can be inspired to find their inner artist. 5X Race to the Stage is our way of taking these safe spaces to the world, and inspiring our community to stay connected and healthy during these tough times.”
The 5X Race to the Stage app is available now on iOS and Android devices. The journey began on September 28 and will continue through to November 13 with the finale 5X Mainstage two-day experience taking place on November 14 & 15, 2020. For more information, please visit: www.5xfest.com.
5X Festival gratefully acknowledges the support of the City of Surrey, City of Vancouver, Canada Council for the Arts, the Government of Canada, the BC Arts Council, and the Province of British Columbia.
ABOUT 5X FEST
5X is a global brand and online community that champions South Asian youth culture for ages 16-35. They bring the liberated spaces of social media into a real, physical experience. Their flagship Surrey festival, taking inspiration from both SXSW and Afropunk, features the best of South Asian music, art, fashion, and film. For more information, visit www.5xfest.com .
ABOUT STEPATHLON
Stepathlon is a unique health and wellness program that effectively combines wellness and social participation. The Stepathlon Platform is a race around a ‘virtual world’ where real life steps and activities (yoga, swimming and 14 other activities) are combined with gamification (virtual race course) and engagement (contests, challenges and events) to motivate participants to adopt and maintain healthy habits – anytime, anywhere. Stepathlon focuses on the three key pillars of well-being – movement, nutrition and mental health to help people break the cycle of sedentary behavior and manage their health and wellbeing through a ‘Sports Marketing approach to Wellness’ which focuses on activation and engagement. For more information, visit www.stepathlon.com
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