Did you know nearly 1,000 brands are selling CBD products today?
Competition is stiff but you can expand your CBD business by continuing to innovate and provide stellar customer service.
The CBD industry isn’t going anywhere. In fact, it’s growing at incredible rates. Businesses need to differentiate themselves to get more customers.
One way to do this is by exploring new CBD product opportunities. Typically, buyers order oil, capsules, salves, gummies, or edibles. These are pretty standard.
They work just fine but customers are going to start demanding more options.
Are you looking for new CBD product ideas? Keep reading below and we’ll tell you about some emerging products that could help you expand your business.
Why Expand Your CBD Business?
You made a smart investment by opening a CBD business today. The market for CBD products has been exploding since being legalized by the federal government in 2018.
A new report on CBD estimates it’ll carry a global market value of $89 billion by 2026.
What’s caused all of this growth? Besides research and potential medical applications, retail sales of CBD products are mainly responsible for the surge.
Now is the best time to take advantage of CBD business opportunities. But, you also have to keep evolving with customer demand.
One in 7 adults living in the United States is using CBD. As more people start discovering its benefits, they are going to want a broader selection of products.
Oil and capsules are extremely popular right now. To stay competitive long-term, you should start offering customers new products.
Customers Are Seeking CBD Pre-Rolls
Pre-rolls have been popular among people smoking medical or recreational marijuana, yet now CBD users are picking it up. These are joints that are rolled for you and come in a sealed box for freshness.
It’s important to note that CBD does not contain the same level of tetrahydrocannabinol (THC) as marijuana. This is a psychoactive compound. By law, CBD can’t contain more than 0.3% of this compound.
Some businesses like Secret Nature CBD make a CBD bud and pack it into pre-rolls. That way they can enjoy it as if they had marijuana.
Diesel Puff, for example, is a clean smoke meant to replicate the Sour Diesel marijuana strain. But, without the THC.
Many customers who want to smoke CBD prefer these more natural pre-rolls. Their other option is vaping.
CBD Business Ideas: Infused Food and Drinks
Most CBD suppliers have been selling edibles like cookies or brownies for years. The market for CBD-infused food and drinks is now expanding.
Some customers would rather take CBD in a delicious snack or refreshing drink rather than an oil taken sublingually. And CBD businesses are getting creative!
Infusing food or drinks with CBD is relatively easy. You have the option of using full-spectrum, isolate, or broad-spectrum. The CBD is extracted and combined with a carrier oil.
From this point, the oil can be used to manufacture several CBD food and drinks:
- Fruit flavored gumdrops
- Artisan chocolate
- Olive oil
- Apple cider vinegar
- CBD-infused sparkling water
These items are giving culinary products a run for their money. Stale brownies aren’t your only option. The sky’s the limit for CBD-infused food and drinks.
The Rise of Hemp Clothing
For thousands of years, hemp has been used in clothing. The Chinese made hemp clothing as early as 4,000 BCE.
With all this interest in cannabis products, businesses are noticing people are asking for hemp clothing. Why would they want this? We all know it’s important to do the right hemp and CBD marketing for your products.
Here are the benefits of hemp clothing:
- Synthetic clothing contains harmful microplastics and is often manufactured in horrible working conditions
- Hemp clothing has natural anti-bacterial properties
- Hemp is breathable and resists mold
- Hemp can be grown without the use of pesticides, herbicides, or fertilizers
- Natural hemp fibers last longer and biodegrade more naturally
- Hemp is very comfortable on the skin and gets softer the more you wash it.
If your customers are socially-conscious, this is the kind of product you want to start offering at your CBD business.
Have You Considered Cannabis Pet Treats?
Not only humans are taking CBD to help with symptoms of anxiety or chronic pain. Many pet owners are finding that these products help their dogs, cats, reptiles, or even horses.
So far CBD is used most commonly with dogs, although it’ll probably expand in the future. Although more research needs to be done, CBD dog treats have demonstrated positive effects.
Anecdotal reports from owners show that it’s helping their pet by relieving anxiety, reducing joint inflammation, and improving the dog’s immune and cardiovascular systems.
Owners can give their pet larger doses when needed or pick up treats with smaller doses that can be given as a reward daily. It all depends on the severity of the dog’s condition.
If you’re going to start selling CBD-infused pet treats, you need to be very responsible about where you get your supply.
Pet owners are going to expect that you offer products containing no harmful toxins. They’ll also want options in terms of dosage.
As with any CBD product, it’s a good idea to provide your customers with the results of independent laboratory tests. These reports should include a list of all ingredients and the percentage of THC.
Time to Roll Out Your CBD Business Ideas
We hope this article has given you some ideas on how to expand your CBD business. You’ve already made the right decision to get into this growing industry, now you need to take it to the next level.
Use some of the ideas we provided above or start researching what CBD-infused products you can add to your store. There are many options to choose from, just make sure you’re being transparent with your customers.
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