HSBC Canada Sevens and Stanley Park Brewing Team-up in Multi-Year Partnership

HSBC Canada Sevens and Stanley Park Brewing Team-up in Multi-Year Partnership

Canada Sevens organizers and Stanley Park Brewing are excited to announce a new partnership agreement that will see the iconic West Coast brand become the Official Beer Partner of HSBC Canada Sevens.

The partnership will span over the 2020 & 2021 instalments of HSBC Canada Sevens tournaments and includes the launch of the new Canada Sevens Lager (#Canada7sLager).

A crisp, flavourful, light lager brewed with barley, oats and sea-salt to produce a light to medium bodied beer, Canada Sevens Lager is the perfect way to refresh as you cheer on your favourite 7s team.

“Keeping in mind the all-day nature of this sporting event, we wanted to create something that was a low calorie, low alcohol option – meant for sessions,” explained Thom Riley, Brewmaster of the award-winning Stanley Park Brewing Co. “The Canada Sevens Lager is the right beer for the occasion coming in at 4% ABV, 10 IBU and less than 100 calories per 355ml can.”

The new Canada Sevens Lager will be introduced in Vancouver at HSBC Canada Sevens on March 7 & 8, followed by HSBC Canada Women’s Sevens in Langford, BC on May 2 & 3.

“We love the energy and spirit that Canada Sevens brings to Vancouver, and we’re inspired by the speed and passion of the Rugby Sevens game,” shared Doug Devlin, General Manager, Stanley Park Brewing Co. “We’re proud to launch this new partnership and look forward to sharing our Canada Sevens Lager with local and international rugby fans alike at this year’s tournament.”

On March 7-8 alone, HSBC Canada Sevens expects to see more than 70,000 fans at BC Place watching the 45 tournament games. With teams preparing for the Tokyo 2020 Olympics, action on the pitch is expected to be extra intense.

“We are thrilled to welcome an iconic Vancouver brand like Stanley Park Brewing to our tournament partner family,” said Jamie Levchuk, Managing Director of Events, Marketing and Communications with Rugby Canada. “Sevens is known for action on and off the pitch, and I know our fans will welcome the addition of Canada Sevens Lager to our tournament menus, ready to pair with other unique tournament offerings such as Aussie-style Meat Pies, the new Monstrosity Poutine, or the iconic Outrageous Burger at BC Place.”

Be one of the first to get a taste of the Canada Sevens Lager this March at HSBC Canada Sevens at BC Place Stadium. Tickets are going fast, get yours today at https://www.canadasevens.com/tickets/. THIS IS SEVENS!