Pandemic Puts Sustainability at the Top of the Shopping List for B.C. Residents

Oroweat Organic releases new research revealing an increased desire to shop locally and eat sustainably following the outbreak of COVID-19

B.C. residents are prioritizing eating locally-sourced food and making more sustainable food decisions as a result of the COVID-19 pandemic, according to a newly commissioned study by Oroweat Organic. The research shows that fears around food scarcity at the start of the pandemic have shed light on the importance of being more self-sufficient, in turn leading to a greater desire to support local food producers and adopt more sustainable eating habits.

The survey was commissioned by Oroweat Organic, sustainably baked bread produced locally in Langley, BC, to mark its launch in Western Canada. Results revealed that 85 percent of B.C. residents are more aware of the importance of supporting locally-sourced food as a result of the pandemic. Additionally, one in three residents are more likely to prioritize locally-sourced food, and notably, this stands true regardless of household income. When it comes to sustainability specifically, 75 percent of B.C. residents are more aware of the importance of eating sustainably and the environmental impacts of their food choices, as a result of the pandemic.

While survey results indicate that shoppers are putting more focus on sustainability, this year’s unique and unpredictable back-to-school season raises concern. Fifty-two percent of B.C. residents are worried about their ability to juggle their schedules in the ‘new normal’ this fall and 48 percent worry this will impact their renewed efforts to shop and eat sustainably.

This September, three varieties of Oroweat Organic hit shelves in Western Canada, making sustainable and healthy bread options simple and accessible for British Columbians. The brand is locally produced in B.C., using sustainable baking practices and certified organic ingredients.