Braden Douglas is a marketing and advertising expert and the founder of Surrey’s own CREW Marketing Partners Inc. — an elite marketing and creative team that produces game-changing campaigns for small and medium sized organizations. Braden is an industry leading trailblazer delivering hard-hitting marketing and leadership advice to audiences around the world.
Click the questions below to reveal Braden’s answers!
What do you love about Surrey?
I love the people. They’ve been warm and welcoming. It’s a great mix of businesses and cultures. It’s truly a city on the rise.
Where did you go to school? What did you take?
I attended Wilfrid Laurier University in Ontario and received an Honours BBA with a minor in psychology.
How long has your business been in Surrey?
Since November 2016. We’re new to the area.
Elevator Pitch: Describe your job in a nutshell.
I am the founding partner of CREW Marketing Partners, which is a hybrid marketing and creative firm. Our mission is to help businesses succeed through maximizing their marketing department and brand activities. My current role is providing strategic leadership and oversight for the organization, including developing our annual strategic plan, ensuring accountability to established plans and targets across both offices (Kelowna and Surrey), building relationships with our clients, and leading us in our vision to become a brand across Canada.
Why did you start working at your company? What was the inspiration for this career route?
I love marketing and seeing how marketing can deliver results. I’m passionate about helping businesses succeed, which is what inspired me to start my own company.
What is the best part of what you do on a day-to-day basis? The most challenging part?
One of the best and most challenging parts of my job is that every business is different, and every industry faces different challenges. There is never a dull day, but it’s an exciting challenge helping find the best route to achieve results.
What is one sign that you’ve seen over the years to suggest that your work/life balance is off?
When my kids and wife start complaining that I’m travelling too much. The other week I had to think longer than necessary on what grade my daughter was in. That’s not good.
Where do you see yourself in 5 years?
I see myself continuing to oversee CREW as we expand to multiple cities across Canada. Focusing on strategy, innovation, and training will be a big component.
What is one major challenge that you’ve had to overcome in your career? How did you overcome it?
Age. I was the youngest marketer at Frito Lay and Procter & Gamble. I worked very hard to prove myself and was humble enough to learn from others.
What does success look like to you? Does Money = Happiness?
Success to me means a building a great company that truly cares for their employees and clients, having a great family life, and living out a strong faith that makes a difference in the world.
What is the most memorable milestone in your career?
The day I started the company was a big milestone. We had very little money to start and a newborn baby. I knew I had to make this work.
Do you have any advice for other young professionals?
Don’t wait to be a leader. Wherever you are and whatever role you have, take initiative to make a difference in people’s lives and to always add value. I talk to a lot of young people who are waiting for a job in marketing in order to gain experience. I believe you’re always a “marketer”. Organizing events and activities for friends, or for volunteer organizations or start a blog and learn the online tactics that are needed for success. Waiting for an opportunity is laziness. Taking the initiative and making progress towards a goal is how opportunities find you.
Where is your favourite place to wine/dine in Surrey and why?
I know David Jorge who owns S+L so I’m excited that there’s a location in Grandview Corners now. I also love Sushi and Sushi Castle has this great Godzilla roll that my wife and I love.
Where is your favourite thing to do in Surrey and why?
Going to the beach, golfing, and enjoying sports with my kids is a great way to spend time with people you love and enjoying the sunshine which we all need.
When you’re not working how do you love to spend your “Me” time?
I like to read, run, exercise, and always learning.
Where is your favourite place to travel? Why?
I really like big cities like LA and New York but also really enjoy a beach getaway with my family where we just unplug for a while.
If you had to choose a theme song, what would it be?
Don’t Stop Believing by Journey.
If you weren’t doing what you’re doing, what would you be doing?
Running a health food or fitness related company. There was a time when I wanted to be an actor – but that was short lived.
Do you support any charities? If so, which one(s) and why is that important to you?
I have enjoyed supporting and working with Surrey Food Bank, Village Church, LeaderImpact, Food for the Hungry and many others. It’s important to support and work with causes that you believe in.
What does Surrey proud mean to you?
It means there’s a responsibility to be the best and give your best for the people and businesses in your city. I’m proud to be here and to help make a difference.
Building An E-Commerce Business In Canada? Here’s What You Need To Know
The consumer market in Canada is changing at a rapid pace. On the west coast, start-ups are becoming increasingly common as entrepreneurs call cities like Vancouver, Victoria, and Surrey their home.
In this changing market, e-commerce is slowly taking the place of traditional brick-and-mortar storefronts in many respects.
As an aspiring e-commerce entrepreneur, there are several significant resources and insights to keep in mind ad you begin to build your business.
Track Your Income & Expenses
Before you can strategize and create lofty long-term goals, you’ll want to ensure you have the financial structure you need to grow your business.
Often, entrepreneurs in Canada struggle with the basics and must look to alternative lenders or online payday loans in Surrey or wherever their business has been established. To ensure you don’t make the same mistakes, you’ll want to set up a separate account for your professional expenses.
Whether you choose to create monthly spreadsheets or use a budget app, having a money management tool you can refer back to will help ensure you’re never overspending and you’re investing your profits where they’ll best serve you and your company.
Invest In a Web Developer
Many e-commerce brands are as popular as they are today because of the functionality and engagement their site brings to the market.
When you’re in the process of hiring a web developer, look at their resume and past clients — you’ll want to see what kind of sites they’ve created and how consumers have responded.
This hire can make or break your brand before you even launch, which is why it’s vital to do the necessary research.
There are certain areas of creating an e-commerce brand in Surrey or throughout Canada, and e-mail marketing is one of the most significant.
While social media is becoming increasingly popular as a marketing technique, e-mails remain a tried-and-true method for reaching customers and convincing them to make repeat purchases.
Creating lists for promotions and sales is a skillful way to keep customers engaged, rather than simply e-mailing only when they’ve made a purchase.
You’ll want to continuously test and optimize your emails using A/B testing to ensure you’re maximizing your growth potential.
Prioritize Customer Service
Without customers, your business will be unable to survive, let alone sustainably grow. The e-commerce market is competitive no matter the industry you’re in, which means customers are looking for brands that care about their shopping experience.
If your operation is small, you’ll likely be handling customer inquiries on your own. Remember to prioritize a portion of your day to comb through questions or concerns to keep your potential customers invested. When buyers have a seamless experience online, they’re more likely to recommend that product or service to their network.
If you have the capital to hire a single employee or a small team, you can delegate the customer care tasks and focus on the departments that need your immediate attention. You’ll want to ensure these candidates have strong writing skills and sales backgrounds — because they’ll know how to engage with your customers and ensure their satisfaction.
Surrey teenage entrepreneur’s food delivery app boasts of 10,000 users, unique dine-in feature
Surrey-based entrepreneur Ekam Panesar’s home delivery app DishPal is giving competition to the big delivery companies in the Lower mainland.
Two years after starting DishPal, the app now has 10,000 users and 100 active drivers. The app has partnered with 75 local restaurants already with many more to come.
The app was started by Ekam Panesar in Grade 12. The Seaquam Secondary School graduate is proud of its success so far. “This is only the beginning”.
“I was 16 at the time, when my father while eating lunch at one of the restaurants shared a concern of restaurants that they make very less profit on their orders from third-party food delivery platforms because of higher commission fees,” Panesar said.
“That’s when I decided to create DishPal, a smart app for ordering food and delivery online that helps local restaurants earn more by offering a lower commission of 10%.”
Panesar worked relentlessly to transform the idea into reality. After research, trials, and surveying the restaurant industry, DishPal was launched with a unique dine-in feature.
It is a mobile reservation, payment, and menu planning app that enables you to make reservations, order online, pay at the table, and tip. This contactless service helps you ditch your wallet.
DishPal also has a subscription plan called “DishPal Plus” which offers cashback/credit on every order, free delivery, and other benefits which helps you save while you shop.
Users may use the online credit or go to one of our partnered locations in person to pick up the order.
Panesar attributes his success and positive work ethic to his family. “My parents always taught me not to compare myself with anyone as everyone is unique in their own way.”
About the Founder-CEO:
Ekam Panesar is a solution-driven young entrepreneur who balanced his academic life with entrepreneurial dream and community work.
Ekam currently attends classes at Simon Fraser University. His drive to expand his business to the next level is fired by his vision. He wants DishPal to be a name brand in Canada and India that stands for trust, transparency, reliability, and quality.
How Businesses Are Prioritizing Appointments As They Open Their Doors Again
Restaurants and retail stores have finally reopened their doors after months of closure. As they reopened, shoppers have lined up and flocked to stores in record numbers, even amid recent Covid-19 surges.
The reopening has been a welcome occurrence for many, not least because of the 24,000 jobs recovered in Surrey. However, while consumers are eager to support their favourite clothing brands, small businesses, and other non-essential businesses, owners and management have had to strike a fine balance between maximizing customer footfall and prioritizing customer safety in-store.
Getting the balance right between generating income and deciding which clients get the first appointments can be a tricky decision. Thankfully, each business is adopting its own ways of prioritizing appointments and maintaining great customer service at the same time.
Dental And Medical Institutions Turn To AI And Scheduling Software
Based on safety guidelines from the Royal College of Dental Surgeons of Ontario, dentists are relying on a prioritization scheduling approach for patients. The organization recommends physical spacing between appointments to allow for appropriate sanitization measures between patient visits, along with pre-appointment screenings.
Dental practices are also encouraging patients to practice good dental care at home, and take note of the signs of gum inflammation early on to avoid more severe consequences, such as periodontal disease, which can occur if gingivitis develops and is left untreated.
Patients with urgent dental concerns like a severe dental infection are being referred to emergency dental clinics or earmarked for emergency clinic hours. Dental practice management software like ACE Dental and DentiCon are also being used to schedule and track appointments.
Scheduling software such as these also offers useful scheduling hacks like the ability to group patients as family members – and possibly group their appointments to minimize the spread of infections.
Other dental practices are using AI to prioritize urgent patient appointments, similar to the UK’s NHS approach to working through the patient backlog. Booking and patient interaction software like Dr. Doctor relies on predictive algorithms to help hospitals and dental care surgeries prioritize appointments by urgency instead of seeing patients on a first come first served basis.
Patients are given a patient questionnaire to complete, and graded using a colour-coded charting system. These and other dental booking software systems help to reduce the administrative burden on clinicians, which leaves them with more time to focus on patient care.
Pre-Booked Appointments And Outdoor Dining Feature Heavily For Restaurants
Due to a recent surge in cases across British Columbia, restaurants are closed to indoor dining until April 19, 2021. However, takeaways and outdoor dining are still permitted. Most restaurants have taken their appointment booking and takeaway services online, allowing customers to make reservations based on table availability, or pick up their meals to go.
The use of online appointment scheduling software such as Zoho Bookings and Yocale are popular amongst food establishments to keep track of bookings.
Currently, no more than six people are allowed to sit together when booking a restaurant reservation in order to maintain social distancing, according to reopening guidelines by Work Safe British Columbia. Therefore, larger parties are either being spilt into separate dining reservations (if outdoor space permits) or offered an alternative date.
Retailers Continue To Rely On Crowd Control, Navigation Signs, And Queues
Other retail stores have also implemented crowd control techniques instead of an appointment system. Retail stores in malls are now limiting the number of shoppers in-store at any one time, and have implemented navigation signs for customers to help with the flow of traffic in-store and outdoors.
Doormen and security staff are a common feature, as they maintain the number of shoppers in-store and regulate the flow of traffic in a bid to prioritize social distancing.
Stores are also incorporating an omni-channel approach as a way to stagger in-store traffic. Caposhie in South Granville has continued to keep a focus on online operations to balance demand.
Owner Adelle Reynaud said, “We sort of spent our time kind of building the back end up, and hopefully through this our online sales will grow and we’ll kind of figure out new and improved ways to figure that out.” Other retailers have embraced the use of the click and collect model, and are encouraging customers to use their virtual services where possible.
Jewellers like Tiffany’s in Vancouver now allow consumers to book their virtual appointments online, or book a time slot for in-store consultations. Golden Tree Jewellers in Surrey has done the same, providing a dedicated contact number for appointment bookings.
As business resumes, companies are having to find new and innovative ways to balance their profitability and customer safety. Deciding how to prioritize appointments is a crucial part of that.
The basis of prioritization and appointment models differ greatly according to businesses, but one thing that remains consistent is that businesses in BC are finding ways to rise to the challenge.
New Device Repair Service On Wheels Launches In Surrey, Bringing Residents Contactless, Convenient And Professional Repairs Right To Their Doorstep
Mobile Klinik goes mobile: Innovative smartphone and tablet repair service on wheels is now available in more than 100 cities and towns across Canada
Mobile Klinik waiving $29.99 convenience fee to support Canadians with safe contactless customer repair support amid Covid-19
Today Mobile Klinik, Canada’s leading chain of professional smartphone and tablet repair stores, launched Onsite Repair Units, the first van service of its kind to offer consumers and businesses nationwide the convenience of professional smartphone and tablet repair at the location of their choice.
With more Canadians working and learning from home and physical distancing protocols in place, it is more important than ever for their devices to be working without issue, and now residents and businesses in more than 100 communities nationwide can conveniently access Mobile Klinik’s Onsite Repair Unit service.
“The launch of Mobile Klinik’s Onsite Repair service is our latest initiative to make smartphone and tablet repair a more accessible, cost effective, and convenient option for Canadian consumers,” said Tim McGuire, CEO of Mobile Klinik.
“Because we are spending so much time learning, working, and seeking entertainment at home, having reliable smartphones and tablets is paramount. We are proud to bring our services right to our customers’ doorsteps – at no extra charge – so they can resume using their device, often in less than an hour.”
As a leader in professional smartphone and tablet repair, Mobile Klinik is committed to providing Canadians with flexible and affordable options to keep their devices for longer, servicing common issues like cracked screens, broken cameras, software updates, and battery replacements using high quality parts and state of the art diagnostics – right from inside the Mobile Klinik service van, outside their homes or place of work.
To further support Canadians throughout the Covid-19 pandemic, for a limited time, Mobile Klinik is waiving the $29.99 Onsite Repair Unit convenience fee.
Customers in the following communities can book today either online or by phone to have a Mobile Klinik technician arrive at the location of their choice and service their repair in 60 minutes or less.
- North Vancouver
- West Vancouver
- Pitt Meadows
- Maple Ridge
- White Rock
- New Westminster
- St. Albert
- Spruce Grove
- Quebec City
- Saint Jean Sur Richelieu
To find out if Mobile Klinik’s new Onsite Repair service is available in your community or for more information, visit us:
About Mobile Klinik
Mobile Klinik is Canada’s leader in professional smartphone and tablet repair, refurbishment and resale with more than 90 convenient locations from coast to coast, Onsite Repair Units in over 100 markets across Canada and an online store.
We are committed to providing Canadian consumers and businesses with flexible and affordable options to repair, buy, sell, protect and connect their wireless devices.
Attention Entrepreneurs: This Could Be The Ideal Time To Start That Business
Every business has been impacted in one way or another by the COVID-19 pandemic. In many cases, this has led to layoffs, reduced hours, and other major changes for workers. While the economy is struggling to bounce back, entrepreneurs have a unique opportunity to push their business dreams forward.
There is more talent accessible on the market than ever before, and you’re not constrained by geographic location. It’s easier to be nimble and succeed with a small team (even just yourself) than it used to be. And if you need a small business loan to get your company up and running, interest rates are expected to remain low for several years.
Many of the world’s most successful companies were started in the midst of a financial crisis. It all comes down to whether or not you can provide consumers with something they need or want. If you decide to start your business in the near future, however, you’ll need to ensure that you manage your capital well so that you can stay in a strong position for long-term success.
Surrey604 is here with some ideas. From conducting a market evaluation to saving up a healthy financial cushion, here are a few key practices for stretching your startup capital in the early stages of your entrepreneurship:
Evaluating the Market
Assuming you already have an idea of what type of product or service you want to offer, you will need to do a thorough market evaluation to ensure there is demand for it.
How big is the market? What are potential competitors offering and how is your product different? What are the price points like?
Writing a Business Plan
Once you’ve assessed the market, you’ll need to create a business plan. Much can be said on this subject, but to keep it short: Your business plan should contain all the information pertinent to the launch and growth of your company over the next five to 10 years.
Some examples of what you need to include are your mission statement, a description of products or services, financial projections, the kind of staff needed, and your marketing strategies.
Outsourcing Time-Consuming Tasks
It might seem counter-intuitive, but hiring people can be a cost-effective method of growing your business. Think about it: If you try to do everything yourself all the time, everything will take longer to get done. And chances are they won’t be done properly and you’ll get burned out in no time.
Consider any tasks or roles that will distract you from your vision as the business owner, and start looking for qualified workers to fill them. For example, you can easily hire professional accounting, legal, and branding services through freelance job platforms.
Using Financial Management Tools
A lot goes into managing finances when you’re a business owner. It’s easy to get overwhelmed keeping track of your taxes, expenses, payments, invoicing, and other factors.
Fortunately, there is a slew of software tools on the market (e.g., Freshbooks, Xero, QuickBooks, etc.) that can simplify this process. Use them.
Just like with personal finances, saving up a contingency fund for your business can provide you with security and peace of mind. You never know what is going to happen tomorrow — or even today! — and having money saved up can help you avoid significant financial hardships or the loss of your business.
Start setting aside money each week, and try to put away at least six months of expenses. If you’ve been thinking about opening a business, why wait?
There are many reasons why now is a great time, and if you prepare beforehand, you can take advantage of the moment and establish a stable foundation for long-lasting success.
Along with considering the tips above, keep researching to see what others steps you can take to build a healthy, thriving business from the ground up!
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