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More Love For Boobies! Introducing Selfless Selfies: #CHECKYOURSELFIE

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The Keep A Breast Foundation Launches their new Global Campaign.

A breast cancer self-check education and awareness social campaign for young people

Los Angeles, CA, September 26, 2017 | Love them, loathe them, “selfies” are here to stay, and youth-focused breast cancer awareness foundation, Keep A Breast (www.keep-a-breast.org) has found a unique way to utilize this prevalent trend as a way to communicate with young people about the importance of early detection through the global initiative, #CHECKYOURSELFIE. This October, The Keep A Breast Foundation partners with their global affiliates, to ask people from across the world to pledge their commitment to the #CHECKYOURSELFIE campaign by downloading their mobile app and posting a #CHECKYOURSELFIE image to social media.

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Young adults and teens increasingly view and experience the world through their phones and have fully embraced selfie culture. Over 1 million selfies are snapped every day. Women ages 18-24 spend 16 minutes taking an average of three selfies per day, according to a 2015 study. In response to this social paradigm, Keep A Breast is using a mobile app and social media initiative that will seamlessly integrate breast cancer awareness into their everyday lives.

#CHECKYOURSELFIE

Keep A Breast believes that the best way to spark the attention of young people and spread the message of a monthly self-check is through social media. Selfies are often shunned as “self indulgent” and “narcissistic.” Through the #CHECKYOURSELFIE campaign, The Keep A Breast Foundation is asking people to put the selfie to good use — to find the time to be not “self indulgent,” but “self aware” when it comes to knowing your body and your breasts. Participants are asked to post a photo of themselves, placing three fingers to their breast, symbolizing their monthly commitment to self-check. The photo-pledges – accompanied by the caption #CHECKYOURSELFIE – will be posted on social media and fed into KAB’s educational website, checkyourselfie.org .

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“At Keep A Breast, we want young people to understand and be educated that breast cancer under 40 is a reality,” says Shaney jo Darden, Founder of Keep A Breast. “It can happen to anyone, not just your mom or grandmother. It’s so important to know what is ‘normal’ for you and your body, and checking yourself is the first way to becoming your own health advocate.”

Check Yourself! App

The foundation has re-launched the Keep A Breast Check Yourself! App which is now available in six languages; English, Spanish, French, German, Dutch and Japanese. This year, Keep A Breast has partnered with multiple teams to create the most effective and behavioral changing product possible: HECHO EN 72 on the design and user experience as well as Analytica Data Company on strategies for data analysis. It is available as a free download on iOS and Android mobile and tablet devices via the Apple App Store and Google Play. The app is only available as 17+ in the Apple App Store. The Keep A Breast Foundation Check Yourself! app helps you to establish your own routine and approach to the breast self-check. It teaches you the best ways to check your boobies and schedules an automatic monthly reminder at the same time.

Why it’s important

The team at Keep A Breast is a proud advocate of the self-check, as they so commonly come in contact with young women who have found their own lumps (both benign and malignant) “by accident.” With 40% of diagnosed breast cancers being self-detected (according to the John Hopkins Medical Center), establishing what is “normal” for you is an important step to knowing your body. Over 300,000 women are diagnosed with breast cancer in the US each year. Approximately 12,000 of those diagnosed are under the age of 40. When breast cancer is detected early (in the localized stage) the 5-year survival rate is 98% (National Cancer Institute). The Keep A Breast Foundation believes that through a monthly routine of self-checks more people are likely to detect changes in their bodies quickly, will seek medical advice and potentially detect cancer early. Knowledge is Power.

About The Keep A Breast Foundation:

The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support. Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast health. Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Japan, Canada, Europe, Mexico and Chile.

About HECHO EN 72:

HECHO EN 72 is a maker lab and production studio comprised of 30+ staffers, including builders, technologists, designers, and experimenters. The company works with a variety of brands including Smirnoff, Flybrix, Murad, Google, truth, Activision and is an 2017 Emmy nominee for its editorial work with Google for its “Year in Search 2016” film.

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About Analytica Data Company:

Analytica Data Company (ADC) utilizes advanced Big Data analytics to make strategic recommendations, bring efficiencies to business processes, and ultimately solve business challenges. ADC partnered with Keep A Breast Foundation to provide advanced analysis of the Check Yourself! application, helping to identify efficiency strategies. ADC is headquartered in
Encinitas, California and is founded by alumni of Rady School of Management’s Master of Science of Business Analytics program at the University of California in San Diego.

Visit checkyourselfie.org to learn how to pledge to do a self-check, download the free app, and/or sign-up for monthly reminders.
Instagram: @keepabreast | Twitter: @keepabreast | Facebook: facebook.com/keepabreast | Youtube: youtube.com/keepabreast

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Surrey604 is an online magazine and media outlet based in Surrey, BC. Through writing, video, photography, and social media, we secure an intimate reach to the public. We promote local events and causes.

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The 50 Women of Options: Lori Quinn

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On February 17th, Options Community Services launched its first capital fundraising campaign to raise $1.5 million for affordable housing units. The money is currently being raised through a partnership with 50 local women, all of who have pledged to raise $25,000 each in support of this project. Surrey 604 is encouraging public support of this project by featuring each of the 50 Women of options. Today we introduce Lori Quinn, a community volunteer and philanthropist. 

Tell us your name, a bit about who you are and your background? 

My name is Lori Quinn and I am a retired Real Estate agent and busy mother of two. I am also a  philanthropist and national competitor of Arabian horses. I have always lived in the Lower Mainland, and specifically in Surrey since 2004.

What is your job title/what company or organization are you with?

Community volunteer and philanthropist.

What achievements in your life are you most proud of?

Of all my achievements through the years, my children are my proudest accomplishment. I admire the amazing individuals they have become.

Why did the Women of Options affordable housing campaign resonate with you? Why are you supporting this initiative?

Over the years, I have noticed the homeless population rising in Surrey, and yet there are no housing options. I believe affordable housing is really important in curbing this housing crisis and feel that the Options’ affordable housing project is a great way to give back.

 

Learn more about the Women of Options and make a donation to this important cause by visiting the website: Women Of Options

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The 50 Women of Options: Shelly Lynn Hughes

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On February 17th, Options Community Services launched its first capital fundraising campaign to raise $1.5 million for affordable housing units. The money is currently being raised through a partnership with 50 local women, all of who have pledged to raise $25,000 each in support of this project. Surrey 604 is encouraging public support of this project by featuring each of the 50 Women of options. Today we introduce Shelly Lynn Hughes, owner of Fresh Magazine and Project Her.

Tell us your name, a bit about who you are and your background? 

My name is Shelly Lynn Hughes, and I am a multi-business owner and serial entrepreneur. I have worked in publishing for over a decade and recently published my first book, Pursuit:365, which also resulted in my first best-seller status on Amazon Canada. 

What is your job title/what company or organization are you with? 

I am the President & CEO of Fresh Magazine & pursuit:365.

What achievements in your life are you most proud of? 

I find myself looking forward too often to reflect on what I’m proud of, but there are many moments I could look back on and think, “wow, I made that happen.” Mostly, I’m proud of being a mom. My work is all for my two girls, making them proud of me and feeling inspired to become their own people.

Why did the Women of Options affordable housing campaign resonate with you? Why are you supporting this initiative? 

Women have a unique relationship with the concept of community. We have been the cornerstones of communities throughout history, and the Women of Options affordable housing campaign embodies this. What these 49 other incredible women and I have in common is our compassion for our community and our desire to give back. When those of us who are fortunate enough to be in a position to help choose to rally, we can accomplish so much. This campaign is a rallying point and I’m so honoured to be even a small part of it.

What are your social media handles? 

Personal Instagram

Pursuit:365 Instagram

Fresh Magazine Instagram

Fresh Magazine Facebook

What is your web address?

www.freshmag.ca

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5 ways Affordable Housing will Benefit the City of Surrey

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Lack of affordable housing has quickly become one of the largest barriers in preventing homelessness in British Columbia. Having served the Lower Mainland for the past 50 years, Options Community Services and Habitat Housing Society are working to provide safe, affordable rental units for the local community

Options provides essential social services in Surrey, Delta, White Rock/South Surrey and Langley. Recently, the organization has partnered with 50 local women to help raise $1.5 million in funding for a new affordable housing building in Surrey, BC. The money raised in this partnership will go towards the 100-unit complex at 81st and King George Boulevard. Of these 100 units, 30 will be market rentals, while the remaining 70 will be well below market rates —designated as affordable housing, with rent starting as low as $375 per month. This building and the resources connected to it will make a monumental impact on the community. Here are 5 ways that this building will directly impact Surrey:

1. Additional Resources:

Not only will the affordable housing build feature 100 new rental units, but it will also feature several community services provided by Options. These services include Early Years, special needs services for children and mental health outreach. Having these programs available for tenants in the building will be a bonus for all.

2. Build Relationships:

Whether it’s a social worker or an elementary school teacher, having and maintaining long-lasting relationships is crucial to establishing roots in a community. These networks of support will help at-risk individuals and vulnerable people build stability in their lives and increase their sense of community. Knowing there are people in your neighbourhood that can help support you can be a relief for individuals who do not have friends, family, or any other source of support.

3. Accessibility:

Currently, the housing market is very hot and the number of buyers is outnumbering the available stock. This applies to both home buyers and renters who are looking for affordable places to stay. This building offers 100 brand-new units that are affordable for low-income families. These families otherwise might not have any other options to turn to and be forced to consider unsafe housing conditions. Priced at $375 monthly for a one-bedroom, these homes can change the lives of those who are in need.  

4. Increased Safety:

By having a door to lock and a place to call home, the safety and security of the community is enhanced. Far too often, vulnerable peoples are subjected to unsafe conditions or forced to make tough choices. Many of these individuals are women fleeing violence, refugees, displaced seniors, at-risk youth or persons living on a disability income. . Housing such as this will better protect these groups and ensure that they have access to safe, secure and affordable places to live.

5. Job Growth:

The success of our vulnerable community members is a success for us all. In communities with affordable housing, there is often a growth in job opportunities.  A study by the New York State Association for Affordable Housing found that affordable housing projects created nearly 330,000 jobs in New York between 2011 and 2015, with many of them being permanent or long-lasting contracts (source). From engineers to health care workers, the growth of a community can directly contribute to an increased demand for workers. 

The Women of Options campaign was created to support the build at King George and 81st. More information and a profile on each of the 50 Women of Options can be found at womenofoptions.ca. Community support is vital to ensure its success. To learn more about ways to help or donate, please visit womenofoptions.ca.

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The 50 Women of Options: Tammy Dyer

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On February 17th, Options Community Services launched its first capital fundraising campaign to raise $1.5 million for affordable housing units. The money is currently being raised through a partnership with 50 local women, all of who have pledged to raise $25,000 each in support of this project. Surrey 604 is encouraging public support of this project by featuring each of the 50 Women of options. Today we introduce Tammy Dyer, Deputy Executive Director, Options Community Services.

Tell us your name, a bit about who you are and your background? 

My name is Tammy Dyer and I have lived in Surrey my entire life. My background is as an Early Childhood Educator and I was fortunate to have been hired by Options when the Growing Together Young Parent Program began in 1986. Over my 35 year career at Options has provided me opportunities to grow both professionally and personally. I am proud to be a part of the Options Executive team. 

What is your job title/what company or organization are you with? 

I am the Deputy Executive Director, Options Community Services.

What achievements in your life are you most proud of? 

Professionally I am so proud to be a part of the Options family and all of the achievements we have made over the years. None of my achievements that I have made professionally are ever achieved alone but as a team. If I have to pick a few it would be the Growing Together Young Parent Program that grew and evolved under my leadership and the current 81st Ave housing project that the Women of Options campaign is supporting. Personally, my biggest and most important achievement is being a mom to two amazing young women who are intelligent, kind, independent and beautiful both inside and out.

Why did the Women of Options affordable housing campaign resonate with you? Why are you supporting this initiative? 

As a long-time Options employee who spent many years supporting young families, I knew that securing safe affordable housing was one of the most challenging hurdles that my clients faced. When I talked to other staff from other Options programs a lack of safe affordable housing was a barrier that their clients faced as well. This project has been a dream of mine for more than five years and I was honoured to be asked to be one of the 50 Women of Options affordable housing campaign.

What is your web address?

Options Community Services

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The 50 Women of Options: Isabelle Martinez Hayer

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On February 17th, Options Community Services launched its first capital fundraising campaign to raise $1.5 million for affordable housing units. The money is currently being raised through a partnership with 50 local women, all of who have pledged to raise $25,000 each in support of this project. Surrey 604 is encouraging public support of this project by featuring each of the 50 Women of options. Today we introduce Isabelle Martinez Hayer, Mortgage Broker with Dominion Lending Centres.

Tell us your name, a bit about who you are, and your background? 

My passion in life is service to the community. A daughter of immigrant parents who struggled to raise a family during difficult times, I raised children to be engaged in community service, to be proud of being Canadian, and be guided through the principles of honesty, integrity, goodwill, understanding, and service to others. In 1989 I joined Rotary International and was among the first women to be inducted into the Canadian arm of the organization. I also volunteered on many boards including the Surrey Memorial Hospital Foundation, Surrey Board of Trade, the Bell Performing Arts Centre and TD Friends of the Environment.

What is your job title/what company or organization are you with? 

I am a Mortgage Broker with Dominion Lending Centres. I have also been involved with A Better Way and the Rotary Club of Surrey.

What achievements in your life are you most proud of? 

I am profoundly proud and appreciative, with the support of my spouse, to have had the privilege of raising 4 brilliant and accomplished children who have made positive impacts in their world and family. As a servant leader, I have also had many wonderful opportunities to engage and support meaningful organizations in our community, accomplishing great things to help uplift our society. Lastly, as a mature student, I have recently completed my Master’s degree at Royal Roads University and hope that this accomplishment will inspire others to reflect that you are never too old to learn and improve.

 Why did the Women of Options affordable housing campaign resonate with you? Why are you supporting this initiative? 

I support sustainable housing initiatives that help promote individual resiliency and I believe that through addressing housing insecurity, the community will benefit by uplifting residents, enabling them to tackle other important issues like raising their families, being more engaged in society and supporting the betterment of all.

What are your social media handles? 

Twitter

Facebook

What is your web address?

Surrey Rotary Club

 

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