My favourite marketer, Seth Godin has always purported the notion of marketing to the outliers. To paraphrase his saying, average companies make things for average people....
There comes a point in life where even car enthusiasts have to concede that despite having four doors, a sporty sedan such as a Subaru WRX...
Crossovers are hot in the car market these days because they offer the best of all worlds. They have a higher ground clearance for light off-road...
