My favourite marketer, Seth Godin has always purported the notion of marketing to the outliers. To paraphrase his saying, average companies make things for average people....
Nine. That’s right, nine. That’s the number of SUVs/crossovers that Mercedes-Benz has its current sprawling vehicle line-up with the introduction of the GLB. It’s a bit...
BMW has long called itself the Ultimate Driving Machine. However these days, the world’s second best-selling premium brand has arguably gone from a sports sedan purveyor...
The Mercedes-Benz A-Class has sure come a long way. Even though it wasn’t available in North America in the 1990s, the A-Class was a huge seller...
If you didn’t already know, the Infiniti Q50 is the replacement for Infiniti’s highly successful G35 (later G37) sedans and coupes. With rear-wheel-drive, optional all-wheel-drive, and...
