The legalization of cannabis in many parts of the world has opened the door to multiple business opportunities. The developing businesses, however, face a plethora of challenges. The purpose of marketing in any business is to increase awareness, create brand recognition, generate sales, and develop loyalty. It also encompasses the scope of research to assess the current market needs. However, being a highly regulated industry, cannabis companies might face challenges while formulating their marketing plan.
It requires a better understanding of the laws, both state-level and federal, to ensure that companies strategize under them to avoid any trouble. Therefore, cannabis businesses need a different approach to marketing. The lack of uniformity in the laws related to the marketing of cannabis and its related products can make the entire process arduous and time-consuming.
Although these regulations are not something new, many pharmaceuticals, alcohol, and nicotine products face marketing restrictions. However, the cannabis industry is still at its nascent stage, and there is a lack of literature or research to substantiate any marketing programs. Therefore, cannabis companies might have to take an experimental approach to the market.
Law-abiding businesses have to follow the advertising regulations, which limit their ability to promote the products both offline and online. The competition level from established brands competitors is intense, whereas the budding companies make brand differentiation a tough fight.
To flourish in such an uptight market is a challenge as a slight deviation from the norms can catch Federal attention for the wrong reasons. Any advertising violations can jeopardize the business. So, it is essential to be aware of the regulations. Here are some common marketing limitations a cannabis business faces.
- No search network, display network, and video advertising campaigns on google
- No advertisement on social networking apps like Facebook, Instagram, Twitter, or tumbler
- No display advertisement of cannabis products in the vicinity school or areas where children spend time
- No advertisements on television, radio, or print media that children can have access to.
- Using any toys, cartoon characters, or inflatables that appeal to children are prohibited.
- Prohibition of advertisement in entertainment ones such as stadiums, fairs, malls, and farmers markets
- Print media advertisement restriction changes from one state to another.
- Indoor advertisements are allowed at specific spaces unless all minor’s entry remains restricted.
What Can Cannabis Businesses Do?
The presence of these regulations must not deter companies from marketing their business. With some out of the box ideas, you can promote your brands and products.
These creative techniques can help you succeed in marketing in the regulated cannabis industry.
1. Go for Ad Programming
Not being able to run ads on google and Facebook does limit your options to advertise online, but there are some alternative ways to draw buyers to your website. You can bank on the opportunities to display the ads by using programmatic ads.
Backlinking your website with the help of link building experts will multiply traffic to your site. This can be done using software to place your display ads’ strategic bids on various websites, such as relatable blogs, to optimize your website performance. You can choose cannabis friendly programs like Adistry to solve your purpose.
2. Go For Content Marketing
Almost all popular social networking websites such as Twitter, Facebook, Instagram, YouTube, etc., do not allow any cannabis marketing. Therefore, you can turn around your approach to create a presence on these platforms.
One of the simplest ways to do it is by creating and publishing creative content. Good tweets, podcasts, and posts can get you search results and get exposure to your business. Make sure you create content forbidding terms that outlaw regulations.
3. Try Push Marketing on Social Media
Many cannabis businesses regret investing time and resources in building profile pages on Instagram and Facebook, only to lose them to the stringent community guidelines and policies. In most of the cases, profiles are taken down without any prior notice.
Pushing content on social media can turn fruitless in a matter of days. So instead of trying to push content on social media, you can try a push marketing approach. You can encourage masses, costumes, influences, and celebrities to publish content related to your brand.
You can appoint your loyal customers as your brand ambassadors or hire influencers to do so. You can motivate your buyers to do so by creating some base content related to your brand. Encouraging people to take pictures, take pictures, and post it to their social media.
This strategy has worked great for companies who also set up photo booths inside their business premises for this purpose.
4. Gather Marketing Data
Over the years, technology has helped businesses to grow. Through data mining, a cannabis business can keep track of the buyers’ activities and preferences, which can help develop marketing research data. You can also go old school by setting up a kiosk to ask people about their details to get a notification on special promotions.
Capturing information about customers can help you market your products to individuals you show interest in your business. Sign up with apps like mail chimp to gather mailing details of people who come to yourwebsite. The creative content and educational blog can attract a lot of traffic to your website.
Furthermore, people who visit to read can also turn out to be potential buyers. Email marketing can be an excellent tool for a unique product like cannabis. Make sure that you follow all laws while framing emails and text messages to your recipient’s list.
The Bottom Line
Despite the legalization and decriminalization of cannabis, a cannabis company is bound to face several marketing challenges. The rules around its promotion are not going to change any time sooner.
Sadly, they may vary from one place to another, so cannabis companies must keep all the factors in mind before investing resources into their marketing campaigns. Operating in such an environment is a cost to the business and may require an external agency’s support.
Understanding the industry and your customers is the key to reap benefits from the fast pacing cannabis industry.
Leading CO Extraction Company Commences International Expansion with First Products Arriving in Canada This Week
U.S.-Based Cannabis Brand Spherex Debuts Vaporizer
Products in Canada Through Partnership With Motif Labs
Spherex Brings Its Advanced Extraction Technologies and Ultra-Clean Concentrates for 510 Cartridges and Pax Pods to Canadian Cannabis Marketplace
Spherex, a U.S. leader in ultra-clean cannabis extracts and infused products, continues its international expansion in Canada this week, launching two signature vaporizer cartridges in British Columbia. The prefilled vaporizer cartridges consist of highly purified THC and CBD distillate cannabis extracts with naturally derived terpenes.
Spherex has partnered with Motif Labs, a Canadian licensed producer of cannabis extract products, which will utilize proprietary extraction technologies developed by the Colorado-based company to manufacture Spherex-branded signature strain profiles, Grand Daddy Purple and Mango Kush in 510 CCELL cartridges, targeting 300 stores province-wide. British Columbia is the first province to introduce Spherex in Canada, with Alberta and Ontario to follow later this year.
“The collaboration between one of the top brands in the first legalized recreational state in the U.S., and a top-tier manufacturer in the first G8 country to legalize cannabis, is a very profound moment in cannabis globalization. We are excited to introduce our full line of vaporizer products to the discerning Canadian public,” said Niccolo Aieta, Spherex Founder and Chief Technology Officer.
Throughout 2021, more than 20 Spherex SKUs are scheduled to roll out in Canada, including award-winning PAX ERA pods. Spherex is one of a select number of American companies approved by vaporizer technology company Pax to develop and manufacture distillate for its proprietary pods.
The Spherex-Motif Labs collaboration marks Pax’s first U.S.-based brand partnership to launch in Canada. Spherex’s array of PAX ERA concentrate options includes the award-winning Mango Kush, Grand Daddy Purple, Lemon Haze and Sweet Jack.
Established in 2015, the Colorado-based cannabis manufacturer Spherex developed a proprietary extraction process using supercritical CO2 extraction. These processes remove impurities and produce cannabis oil up to 95% THC.
Spherex’s focus on efficient extraction and quality products has led to a large consumer following in the United States. For more information, visit: WeAreSpherex.com.
Vaping and Anxiety: Can CBD Oil Help Treat Anxiety?
Are you aware of the connection between vaping and anxiety?
Since the legalization of CBD, people have been searching for more ways and easier ways to incorporate this chemical into their daily lives to treat conditions like anxiety and depression.
Keep reading to learn more about how to use CBD oil for panic attacks and treating anxiety symptoms with nothing more than a vaping pen.
What is CBD?
CBD is short for cannabidiol. It is one of the two main chemicals found in the cannabis plant. The other is tetrahydrocannabinol or THC. THC is what alters your mind to make you high.
The branch of cannabis plants that contain THC is often referred to as marijuana whereas CBD comes from hemp. This distinction is important because hemp is legal because plants contain less than 0.3% THC and cannot get you high.
Does CBD Help with Anxiety?
Although the research is still limited, there have been positive results for using CBD to treat anxiety. This is great news because it was previously thought that only products that contained THC could treat anxiety.
One recent study showed that there was a noticeable difference in blood flow to the emotional centers of the brains of people with social anxiety disorder while taking CBD in pill form.
This study and others like it indicate that CBD’s anxiolytic properties are what allows it to decrease the feeling of anxiety in sufferers. The increased blood flow and oxygenation to key areas in the brain alleviate anxiety symptoms.
Other research has found that CBD may increase the body’s production of serotonin. This neurochemical is responsible for many positive feelings and high levels of it help treat things like anxiety and depression.
CBD Vaping and Anxiety
There are many ways to take CBD for anxiety. This includes:
- Candies or other edibles
At this time, there isn’t a standard for how much CBD you should take to treat your anxiety symptoms. For that reason, many have turned to vaping as a way to get as much as they need for their current situation.
All you have to do is add some prefilled CBD cartridges to your vaping pen. Then, you can take it out and vape when you start to feel your anxiety increasing or before going into a situation that makes you nervous.
Because so many people vape now, this is a subtle way to get what you need so you don’t have to worry about being judged by those who don’t understand the numerous benefits of using CBD for anxiety.
What to Do After You Overcome Anxiety
Now you know how vaping and anxiety are connected and how CBD oil can help you overcome this mental illness so you can be the best version of yourself.
If you’re not sure what to do after you begin to overcome your anxiety, keep reading our blog. It’s full of business ideas, tips, and tricks so you can use your confidence boost to change your life financially.
CBD for Weight Loss: Can it Really Help You Shed Pounds?
For starters, because cannabidiol comes with scientifically-proven health benefits. PubMed alone has over 20,000 studies with references to cannabis and cannabinoids. CBD is a cannabinoid that, unlike tetrahydrocannabinol (THC), doesn’t make you high.
Then, there’s also CBD for weight loss. Recent studies have found that this cannabinoid may have the power to help users shed pounds. That’s sure to make CBD consumption skyrocket even more!
The question is, how exactly can this natural substance aid in weight loss? Are there are any studies that prove these claims? All these, you’ll uncover in this post, so keep reading to learn the truth about CBD and weight loss!
CBD for Weight Loss: How Can It Be Possible?
CBD may promote weight loss due to its effects on the body’s endocannabinoid (CB) receptors.
To understand these effects, let’s first talk about the endocannabinoid system (ECS).
The ECS is an “internal messaging center” present in all mammals. It regulates various biological and physiological processes, such as sleep and pain. It also has roles in the immune system, and yes, the appetite.
So, how does it work?
Endocannabinoids, which you can think of as signals, bind to the CB receptors. This triggers the receptors to send the signal to the ECS, prompting it to take action. This action the ECS needs to take depends on which receptor the cannabinoid attached to.
At the moment, there are two known CB receptors: CB1 and CB2. CB1 receptors are most dominant in the brain and the central nervous system. Most CB2 receptors are in the peripheral nervous system, particularly the immune cells.
Obesity, however, can result in the CB1 receptors spreading out, such as into the fatty tissues. It’s because of this that the activation of CB1 receptors appears to have a link to obesity.
In fact, one study found a link between overeating and the ECS’ signaling activity in the gut. The study involved placing a rodent model on a chronic high-fat and high-sugar diet.
The diet caused a spike in the levels of endocannabinoids in both the blood and the gut. The scientists also noted how the diet promoted even more consumption of fatty foods.
The researchers then blocked the endocannabinoids from reaching the receptors. Doing this led to a decrease in the animal’s overeating activities.
Where CBD Comes Into Play
Granted, CBD doesn’t have a direct effect on the cannabinoid receptors. It does, however, influence the endocannabinoids to either activate or restrict the receptors. It’s in this way that CBD may help prevent overeating, obesity, and weight loss.
One way that CBD may help aid weight loss is through appetite reduction.
Now, you may have heard of cannabis (which is one of the main sources of CBD) causing increased appetite. Known as the “munchies”, this often occurs due to cannabis’ THC content. THC is the psychoactive compound that pot is so well-known for.
Don’t worry though, as CBD doesn’t ignite hunger. This is especially true in the case of hemp oil vs CBD oil sourced from cannabis. CBD hemp oil contains less than 0.3% of THC.
If THC directly stimulates the appetite, CBD may have an indirect “deterring” effect on it. It can do so by influencing CB1 receptor antagonists to block off CB1 receptors. CBD may “encourage” these antagonists to take action and deactivate the CB1 receptors.
Blocking these receptors may then result in curbing a person’s appetite. This may also help suppress overeating tendencies in some people.
Another rat study also found that exposing the animals to CBD curbed their appetite.
From White Fat Cells to “Healthier” Brown Fat Cells
Body fat can either be of the white or the brown kind. White fat is more abundant though, as it acts as a storage for and source of energy. Moreover, it insulates, cushions, and protects the organs.
This white fat, however, is also linked to various chronic illnesses. These include heart disease and diabetes. Too much white fat build-up in the body can raise a person’s risk for these health problems.
Whereas brown fat is the type that generates heat. It does so by burning the calories you get from your daily meals. That may explain why brown fat is more dominant in people within a healthy weight range.
As such, you’d want more brown fat than white fat in your body. The good news is, regular exercise can convert white fat into brown fat. Developing healthy sleeping habits can also aid in this conversion process.
And according to research, adding the use of CBD to these healthy habits can make it even more effective.
One study found that CBD caused white fat to “brown” up. This effect may then result in the burning of more calories in the body. You may burn even more calories than usual when you exercise.
The study also noted how CBD reduced protein expression in new fat cell creation. Protein expression is the process of synthesizing, modifying, and regulating proteins. Since CBD reduces this in new fat cells, then the cells may take a longer time to form in the first place.
It May Help Control Overeating in People with Psychological Conditions
Did you know that one of the advantages of CBD over antidepressants is that it can take effect on the same day? Whereas commercial antidepressants can take anywhere from two to four weeks.
A 2018 study found that one dose of CBD is all it took to eliminate depression symptoms in rats. The researchers also found that these effects of CBD lasted for seven days.
That alone already shows how promising CBD is. But what does that have to do with weight-related issues?
Keep in mind that anxiety and depression disorders often co-occur with eating disorders. It’s common for someone who has anxiety or depression to overeat. In fact, a study found that four in 10 people with an eating disorder developed an anxiety disorder first.
Since CBD may help ease symptoms of depression, then it may also help prevent overeating. The same goes true for people with anxiety, who’s coping mechanism may be to overeat.
A Friendly Reminder before Using CBD
If you’re going to try CBD for weight loss, be sure to check where it came from. There are differences between cannabis-derived CBD vs hemp oil. CBD that comes from cannabis may contain higher-than-trace levels of THC.
Whereas hemp seed oil comes from pressed hemp seeds. This oil doesn’t contain THC, but it also only contains little CBD. It does boast of high levels of omega-3 and -6 fatty acids and antioxidants though.
You can also learn how to make CBD oil at home, so long as you live in one of the 10 states where recreational weed is legal. If your weight is a medical concern, then you may be able to get a medical marijuana card. Or, you can simply buy high-quality, lab-tested CBD oil or hemp oil
CBD May Just Help You Achieve Your Health Goals
There you have it, the ultimate guide on how CBD for weight loss works. And while it’s definitely not a miracle cure, it is too beneficial to pass up.
Not only may it help you shed pounds — it may also improve your sleep or even reduce anxiety or depression symptoms! Both of these, in turn, can be a key player to weight loss.
Ready for more life pro tips to get your health in check? Then be sure to keep following our site’s Health section!
CBD Cosmetics: 5 Beautiful Benefits
There are many health benefits to cosmetics beyond the boost to our self-esteem. With the advent of the potent medical aid of CBD oil, the health benefits are only growing!
CBD cosmetics have become a popular way to add a bit of healthcare in with your daily beauty routine. CBD oil has become a common additive in a lot of health products, helping with many issues, from stress relief to joint pain.
What can CBD cosmetics do for you? While testing is still ongoing, the stories are sweeping in with these 5 beautiful benefits.
1. Battling Acne
There is a wide amount of effects that can attribute to acne, often leading right into adulthood. The good news is that one of the biggest factors for the cause of acne is an inflammatory effect.
CBD oil is a great reducer of inflammation. It can also help to clear out excess oil. Some CBD cosmetics can pull double duty as an anti-acne cream alongside regular washes.
2. Wiping Away Wrinkles
CBD oil also has a good amount of anti-oxidants within it. This is a vital element that can help to reduce and remove a lot of free-radical damage that can lead to many effects of aging, such as wrinkles.
Combining with the anti-inflammation effects, CBD cosmetics can help restore a lot of luster to your skin.
3. Soothing Sensitive Skin
If you have sensitive skin, many brands of makeup and skincare products can do more harm than good. CBD oil has natural soothing mechanisms that reduce swelling and redness.
This allows you to use it without worry about sensitive skin and it can even help reduce the effects of sensitive skin.
4. Countering Several Skin Diseases
Some skin diseases, such as Psoriasis, Dermatitis, and Xerosis can cause major damage to the skin, making daily life unbearable. The itchiness, burning, and dryness are all items that CBD oil does well to counteract.
While CBD cosmetics are far from a cure for any of these skin diseases, they can provide a good measure of relief from their symptoms.
5. Reducing Inflammation
As you may gather from the rest of this list, the core benefit of CBD cosmetics, and CBD oil in general, is the reduction of inflammation. This does not have to stop at only the general areas you might use cosmetics, such as the face and neck.
CBD cosmetics help pull double duty as an overall CBD product, acting as an emergency reliever of joint pain inflammation, and swelling. Due to being safe on the skin, you can apply it almost anywhere.
To get some of the best CBD cosmetics on the market, and other CBD products, check out the wonderful people at Good Jane.
Understanding the Power of CBD Cosmetics
The power of CBD can come through in a lot of ways. Good, quality CBD cosmetics can help smooth out a lot of issues all in one useful package. This isn’t a trend, the hype is very much real!
CBD and Alcohol: Everything You Need to Know
There are around 88,000 alcohol-related deaths every year, which is a significant price to pay for the enjoyment we associate with this drug.
CBD oil, on the other hand, isn’t considered dangerous or deadly at all. Yet it can still offer relaxing, and even healing, effects on its users.
This leads us to the question: can CBD and alcohol be taken together? Is it possible to use CBD as a means of quitting alcohol for good?
Read on to learn more about the intriguing and surprising correlation between CBD and alcohol.
What is CBD Oil?
Cannabidiol, or CBD Oil, is a compound found in marijuana plants. Unlike its sister compound, THC, it does not carry the typical psychoactive properties associated with marijuana. It won’t get you high, but it’s got some benefits of its own.
CBD oil offers an overall mood-boosting effect that calms and relaxes the user. It’s also claimed to have a number of health and medicinal benefits, including treatment for migraines, anxiety, and many more.
Alcoholism: A Historically Harmful Epidemic
Alcohol is a depressant drug, known for its “relaxing” effects. Although both CBD and alcohol have been known as relaxants, the two are nowhere near the same.
Alcohol has a history of harmful effects on its users, from addiction to long-term damage to the body (especially the liver). Not to mention the dangerous consequences of impairment, driving under the influence, and more.
Many might find it easier to overcome alcohol addiction if they find a safe alternative to help relax and ease the anxieties that can come with quitting. This is where CBD and alcohol may have a correlation: CBD can help ease the transition into an alcohol-free lifestyle.
CBD and Alcohol: A Tool for Overcoming Addiction
Like many addictions, alcoholism can be difficult to conquer alone.
You’ve probably heard about AA medallions and how helpful they can be when it comes to symbolizing recovery from alcohol addiction. However, sometimes a little more is needed to get an alcoholic on the right path.
The physical and mental strain of quitting alcohol can be painful for an alcoholic to get through. CBD oil can be an excellent tool to help relax the user as they work on overcoming their addiction for good.
Other Effects of CBD and Alcohol
Besides being an excellent tool to help alcoholics, CBD has also been shown to have a number of healing properties that counter alcohol’s harmful effects.
For example, one study found that CBD might lower the blood-alcohol concentration when CBD and alcohol are consumed together.
Another study concluded that consuming CBD and alcohol can reduce damage to the liver when taken together.
These are just a couple of examples of CBD’s healing properties when using CBD and alcohol together. If you’re considering using both, it certainly couldn’t hurt.
Alcohol can be a dangerous and harmful substance, one that many try to quit altogether. However, using CBD and alcohol together has the potential to lessen these harmful effects. Now that you know a little more about it, you should consider trying some CBD during your next night out.
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